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Advocacy at the Medical Sector Advocacy at the Medical Sector.

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Presentation on theme: "Advocacy at the Medical Sector Advocacy at the Medical Sector."— Presentation transcript:

1 Advocacy at the Medical Sector Advocacy at the Medical Sector

2 São Paulo Medical Association

3 Target: Over 100.000 Medical Doctors

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5 AGITOL THE FORMULA FOR ACTIVE LIVING

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8 Inclusive Approach Inclusive Approach

9 SOCIAL ENVIRONMENT Social Climate

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11 Cultural Links Cultural Links

12 SOCIAL ENVIRONMENT Cultural

13 AGITA at CARNIVAL PARADE

14 Half-Hour Coffee Man

15 Capacity Building Capacity Building DNA Dissemination

16 Mexico South Africa Chile Malaysia

17 Communities: where Life Happens ! Communities: where Life Happens ! Thinking Globally, Acting Locally !

18 Supportive Behaviors Supportive Behaviors SOCIAL ENVIRONMENT INTRAPERSONAL `Constructed Environment `Constructed Environment TransportTransport Architectural Architectural UrbanSuburbanUrbanSuburban Biological Policies Governing Resources Policies Governing Resources Policies Governing Incentives Policies Governing Incentives Demographic “MOBILE MANAGEMENT” - ECOLOGICAL MODEL PHYSICAL ENVIRONMENT Natural Environment Natural Environment Cognitive/ Affective Cognitive/ Affective Cultural Social Climate InformationInformation GeographyGeography WeatherWeather EntertainmentEntertainment RecreationRecreation Matsudo V et al, Perspectives 2004 Behavioural

19 Dom Aguirre Ave. (Board of Sorocaba River) Dom Aguirre Ave. (Board of Sorocaba River) Sorocaba City

20 Walking Path Walking Path Sorocaba City

21 PHYSICAL ENVIRONMENT Constructed Environment Sorocaba: World Capital for Physical Activity


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