1. Your Software is Talking Are you Listening? National Postal Forum April 11-14, 2010 Jim Wilson, Manager, Address Management, USPS ® Chris Lien, Executive VP, BCC Software Inc., A Böwe Bell + Howell Company

2. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE This session qualifies as one of the four Addressing sessions in addition to the Monday, April 12th General Session needed for the Address Quality Specialist Certificate!

3. Software Plays a Vital Role  Address Quality  CASS™ certified software provides a complete and correct address  NCOA Link® provides a current address  Mail Preparation (Presorting)  PAVE™ certified software sorts the addresses, prepares containers, and generates postage  Intelligent Mail ® barcodes  Piece and container barcodes  PostalOne! ® electronic postage payment

4. Address Quality  Complete the address  Leverage software and data to provide the missing information  ZIP + 4 ®, street name, city, state, directional  Correct the address  Verifies address is deliverable  Corrects misspellings  Provides approved abbreviations (Publication 28)  Ensures the city, state, and ZIP ® Code are correct  Keep the address current  Person, family, or business moved  Municipality introduced changes  Ongoing process  Improves merge/purge results

5. StandardizeStandardize Address Quality Foundation CASS Certified Software TM Validate LACS Link® DPV ® Suite Link™ Update NCOA Link® ANK Link® ACS TM

6. CASS ™  USPS ® certified benchmark  Sets minimum performance standards for commercial ZIP + 4 ® address matching software  Developers must pass USPS test for CASS certification  Address matching software attempts to match addresses against range-based records on USPS ZIP + 4 file  Pre-Mailing process

7. CASS™ Return Codes 10Invalid Address22Multiple Responses 11Invalid City/State/ZIP23Error in Primary 12Invalid State31Single Response 13Invalid City32Default Response 17Insufficient Data33Non-deliverable 21Address Not Found  CASS Certified™ software products return codes indicating address assignment

8. CASS™ Return Codes 10Invalid Address22Multiple Responses 11Invalid City/State/ZIP23Error in Primary 12Invalid State31Single Response 13Invalid City32Default Response 17Insufficient Data33Non-deliverable 21Address Not Found  CASS Certified™ software products return codes indicating address assignment

9. 100 MAIN ST ANYTOWN TN 38138-6038 Confirmed 104 MAIN ST ANYTOWN TN 38138-6038 Not Confirmed  Extension of CASS Certified ™ Address Matching software  Available through software vendors  Enables ZIP + 4 ® Coding & identifies potentially undeliverable addresses  DPV ® - Extra step to attempt validation of each specific address in the file  Pre-Mailing process DPV ®

10. AA Input Address Matched to the ZIP+4 file P1 Input Address RR or HC Box number invalid A1 Input Address Not Matched to the ZIP+4 file P3 Input Address PO, RR, or HC Box number invalid BB Input Address Matched to DPV (all components) RR Input Address Matched to CMRA and PMB designator present (PMB 123 or #123) CC Input Address Primary Number Matched to DPV but Secondary Number not Matched (present but invalid) R1 Input Address Matched to CMRA but PMB designator present (PMB 123 or #123) N1 Input Address Primary Number Matched to DPV™ but Address Missing Secondary Number F1 Input Address Matched to a Military Address M1 Input Address Primary Number Missing G1 Input Address Matched to a General Delivery Address M3Input Address Primary Number InvalidU1 Input Address Matched to a Unique ZIP Code On footnotes of F1, G1 and U1 move “Y” to the DPV return code and spaces to all other flags. DPV ® / DSF 2 ™ Footnote Codes

11. AAInput Address Matched to the ZIP+4 fileP1 Input Address RR or HC Box number invalid A1 Input Address Not Matched to the ZIP+4 file P3 Input Address PO, RR, or HC Box number invalid BB Input Address Matched to DPV (all components) RR Input Address Matched to CMRA and PMB designator present (PMB 123 or #123) CC Input Address Primary Number Matched to DPV but Secondary Number not Matched (present but invalid) R1 Input Address Matched to CMRA but PMB designator present (PMB 123 or #123) N1 Input Address Primary Number Matched to DPV™ but Address Missing Secondary Number F1 Input Address Matched to a Military Address M1Input Address Primary Number MissingG1 Input Address Matched to a General Delivery Address M3Input Address Primary Number InvalidU1 Input Address Matched to a Unique ZIP Code On footnotes of F1, G1 and U1 move “Y” to the DPV return code and spaces to all other flags. DPV ® / DSF 2 ™ Footnote Codes

12. LACS Link®  LACS Link is a process that converts addresses that are changed by local governments  Rural route to street style conversion  Renumbering changes  Street name changes RR5 Box 234 5471 Apple Drive 471 Main St 1471 Main St 987 Edgewater Dr 987 Waterways Blvd Delivery point remains the same and the residents have not moved, but the address has been changed. Old StyleNew Style

13. LACS Link® Return Codes ALACS Link Record Match - The input record matched to a record in the master file. A new address could be furnished. 00No Match - The input record COULD NOT BE matched to a record in the master file. A new address could not be furnished 09LACS Link Record Match: Highrise Default – The input record matched to a record in the master file, but the old address is a highrise default. 14Found LACS Link Record: New Address Would Not Convert at Run Time - The input record matched to a record in the master file. The new address could not be converted to a deliverable address 92 LACS Link Record: Secondary Number Dropped from Input Address – The input record matched to a master file record, but the input address had a secondary number and the master file record did not. The record is a ZIP + 4 street level or high-rise match

14. NCOA LINK®  USPS ® licensed product using address change information when individuals or businesses inform the USPS of their move  Provides electronic Change-of-Address information  Average correction rate – 4.32%  Three Different Licenses  Variable costs  Pre-Mailing process

15. AMatchCOA Match. The input record matched a COA record. 91MatchCOA Match: Secondary Number dropped from COA. 92MatchCOA Match: Secondary Number Dropped from input address. 01MatchFound COA: Foreign Move. Foreign Move. The customer has moved to a foreign address. 02MatchFound COA: Moved Left No Address (MLNA). The input record matched a COA record, but there was no new address provided. 03MatchFound COA: Box Closed No Order (BCNO). The input record matched a COA record, but the PO BOX has been closed and no forwarding addresses was provided. NCOA Link® Footnote Codes for Matching Records

16. 00No MatchThe input record did not match a COA record. 04No MatchFamily match to a COA with a secondary address, but no secondary address was provided on input. 06No MatchThere is more than one COA record and the middle names or initials are different. 07No MatchThere is more than one COA record and the genders are different for the names. 08No MatchThe input record matched two COA records. 09No MatchThe input record matched a COA record from a high-rise address. 10No MatchThe input record matched a COA record from a rural route or highway contract route. 11No MatchThe input record matched a COA record with the same surname and address, but there is insufficient name information on the COA record to produce a match. Some Common NCOA Link® Footnote Codes for Non-Matching Records

17. ACS™/ OneCode ACS ®  Provides electronic Change of Address notices for mailpieces undeliverable due to customer move  Mailers apply a participant code and an optional keyline OR Intelligent Mail ® Barcode to mailpiece  Requires an ancillary service endorsement  Can reduce costs associated with manual returns & manual keying of data  Centralized billing  Post-Mailing Process

18. ACS™ Return Codes KCustomer has moved and left no forwarding address GCustomer’s PO Box has been closed and no forwarding address was filed. WMatched with a COA order for a temporary change of address. AAttempted, not known. BReturned for better address DOutside delivery limits EIn dispute IInsufficient address LIllegible MNo mail receptacle NNo such number PDeceased QNot deliverable as addressed / unable to forward RRefused SNo such street UUnclaimed VVacant XNo such office

19. Leveraging Return Codes  Filtered expressions can be built to trigger additional processing based on certain conditions  DPVFN codes of A1, M1, M3, P1, and P3 may be sent to advanced address correction services  AEC and AEC II ®  Industry provided Address Resolution Services

20. Code address via CASS TM address matching software with DPV ® and LACS LINK ® 2 Update movers (NCOA LINK® ) (pre mailing update) 7 Bad address fixed/ZIP + 4 coded? Did the address ZIP + 4 ® match or DPV Confirm? 3 Apply ACS TM participant code to mail piece (post mailing update) Mail Update address list with new ACS information Send bad addresses to AEC 8 9 10 YES NO 4 5 YES Suppress bad addresses from mailing list NO 6 Build mailing list 1

21. AEC & AEC II ®  USPS ® provided service for all customers  Resolves physical address deficiencies  Sent to the USPS on electronic media  AEC Cost - $15.00 per thousand  Average correction rate - 35%  AEC II Cost - $0.25 per record  Average: 95% resolution rate  Average: 87% correction rate  Pre-Mailing process

22. Three Questions Question 1: The 3C approach to address quality is to ensure complete, correct, and current addresses. Answer 1: True – The 3C approach reduces undeliverable mail and ensures timely and predictable delivery. Question 2: All commercial mailing software products return the same type of return codes. Answer 2: False – The return codes can vary. Check with your current provider to understand their approach. Question 3: Return codes can be leveraged as part of a filter process for determining rate and sortation eligibility. Answer 3: True – Decision trees can be built to leverage USPS and industry provided advanced correction services.

23. For More Information www.usps.com/ncsc ribbs.usps.gov Customer Support 1-800-238-3150

24. Wednesday Move It or Lose It Charles Hunt/Marty McGuire – Period 15,10:00 am – 11:00 am Stump the Experts with Your Undeliverable Mail Jim Wilson/Charles Hunt – Period 17, 3:30 pm – 4:30 pm T uesday What are “Bad” Addresses & What Do You Do With Them – Exactly? Wanda Key/Wanda Senne – Period 10, 10:00 am – 11:00 am Monday How Government Agencies Use Address Quality to Better Serve the Community Gail Milton/Mike Sexson – Period 5, 10:00 am – 11:00 am Your Software is Talking – Are You Listening? Jim Wilson/Chris Lien – Period 6, 11:00 am – 12:00 pm The Essentials of Great Addressing Gail Milton/Laine Ropson – Period 7, 2:00 pm – 3:00 pm Speaker Schedule