1. Crackle and Digital Channels OTT Infrastructure April 4, 2013

2. Agenda Introduction – Eric Berger Scope – Spencer Stephens Review of OTT digital channels – Mark Jocson Review of Crackle – Daniel Sanders Discussion and next steps - All

3. Scope A common infrastructure for distribution of OTT digital channels, and Crackle and other OTT-only channels

4. Discussion Process As-is analysis Analysis of common areas Content delivery Account management Player apps DRM/content protection With SPTI Media Center Proposal Architecture Cost analysis RFP Implementation Components Asset ingest and management Metadata management Rights management Scheduling DRM Authentication Apps and browser access Ad serving Content distribution CRM

6. Questions Where are you architecturally? Both as-is and planned? How is content ingested? How are assets managed? MAM and CMS. How is content being distributed? Both formatting and delivery. What are the client side applications and how are they developed? When is content served directly to the consumer vs. served up on 3rd party system like YouTube or an MVPD TV everywhere offering? How are rights managed and how is the non-linear service scheduled? DRM requirements and management? How are users and subscription managed? Billing? Authentication? Against MVPDs? How is customer service handled? Federated through MVPD or direct? Ad serving? Own and third party?