1. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Collier County Tourism Research Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. January 30, 2006 2005 Economic Impact

2. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Windy Season 2004 Storms Affecting Florida NameHighestIntensityAdvisoryDates Charley 4Aug. 9 - Aug. 15 Frances 4Aug. 24 - Sep. 7 Ivan 5Sep. 2 - Sep. 24 Jeanne 3Sep. 13 - Sep. 27

3. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Windy Season 2005 Storms Affecting Florida NameHighestIntensityAdvisoryDates Dennis4Jul. 4 - Jul. 11 Katrina5Aug. 23 - Aug. 30 Ophelia1Sep. 6 - Sep. 17 Rita5Sep. 17 - Sep. 24 Wilma5Oct. 15 - Oct. 25

4. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Historical Timing

5. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Real Growth November Resort Tax Collections Nov. ‘05 Collections: $836,793 (+47.5% -- Tax Rate Increase: +33.3%) If Nov. ‘04 Collections were Adj. to 4%: $567,158 / 3% = $189,053 per point * 4% = $756,211 (2005: +10.7% Net Growth) Adjusting for ADR Growth: 10.7% minus 7.9% increase in Nov. ADR = 2005: +2.8% Real Growth

6. www.KlagesGroup.com © Evans - Klages, Inc. 2006 United State Regions

7. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Florida527,578-3.6+9.8 Southeast111,220-4.2-1.6 Northeast258,282-3.7+2.0 Midwest260,065-1.3-0.3 Canada34,294+2.7+21.1 Europe156,389+11.1+48.7 Other67,947-13.2-18.6 Total1,415,775-2.2+6.9  %  % 2005 04-05 03-05 2005 04-05 03-05 Visitor Origins 2005 Visitors

8. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Quarter 1 524,998+3.2+9.7 Quarter 2 337,806+1.8+7.3 Quarter 3 242,581-9.1+6.5 Quarter 4 310,390-8.8+2.3 Annual1,415,775-2.2+6.9  % 2005 04-05 03-05 2005 04-05 03-05 Number of Visitors 2005 Estimates

9. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Expenditures 2005 Estimates Quarter 1 $280,778,883+12.4+24.6 Quarter 2 195,490,545+5.4+15.8 Quarter 3 92,163,415-6.6+22.1 Quarter 4 144,935,745-1.6+16.9 Annual$713,368,588+4.7+20.2  %  % 2005 04-05 03-05 2005 04-05 03-05

10. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Impacts of Tourism Direct & Induced 2005 Estimates In 000’s 200320042005 Q 1 $335,882$372,443$418,641 Q 2 251,742276,538291,476 Q 3 112,542147,181137,416 Q 4 184,873219,564216,099 Annual$885,038$1,015,726$1,063,633

11. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Occupancy 2005 Annual Average Average  Pt.  Pt. 20032004200504-0503-05 Q 1 Q 1 81.5%84.8%85.6%+0.8 +4.1 +4.1 Q 2 Q 2 72.674.773.4-1.3 +0.9 +0.9 Q 3 Q 3 53.862.752.6-10.1 -1.2 -1.2 Q 4 Q 4 63.466.160.5-5.6 -2.9 -2.9

12. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Average Daily Room Rate 2005 Annual Averages Averages  % 20032004200504-0503-05 Q 1 Q 1 $178.3$193.5$206.3+6.6+15.7 Q 2 Q 2 142.1148.6155.2+4.4+9.2 Q 3 Q 3 88.699.799.6-0.2+12.4 Q 4 Q 4 112.3118.4126.0+6.4+12.2

13. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Purpose of Trip (%) 2004 - 2005 Visitors FirstQuarterSecond Quarter QuarterThird Fourth ‘04‘05‘04‘05‘04‘05‘04‘05 Leisure76.071.771.370.468.569.766.365.9 Business15.618.520.820.524.023.722.025.1 Meetings8.49.87.99.17.56.611.79.0

14. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Purpose of Trip (%) 2003 - 2005 Visitors FirstQuarterSecond Quarter QuarterThird Fourth ‘03‘05‘03‘05‘03‘05‘03‘05 Leisure80.471.776.570.472.869.772.065.9 Business13.718.519.320.523.023.720.925.1 Meetings5.99.84.29.14.26.67.19.0

15. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Management Barometer Reservation Outlook for First Quarter 2006

16. www.KlagesGroup.com © Evans - Klages, Inc. 2006 Management Barometer Expectations for First Quarter

17. www.KlagesGroup.com © Evans - Klages, Inc. 2006