1. Palm Coast City Council STRATEGIC ACTION PLAN 2012

2. Palm Coast City Council 2012 STRATEGIC ACTION PLAN Today’s Objective – To reach consensus or outline a direction regarding: Vision Mission Values Strategic Goals Objectives

3. As stewards of our natural environment and mindful of our fiscal responsibility, we will enhance the quality of life by providing exceptional services while fostering an entrepreneurial business climate Palm Coast City Council Mission, Vision, and Values MISSION STATEMENT Presented at City Council Workshop RESTATED MISSION STATEMENT As stewards of our natural environment and mindful of our fiscal responsibility, we will strive to enhance the quality of life by providing exceptional services while fostering an entrepreneurial business climate

4. RESTATED VISION STATEMENT VISION STATEMENT Presented at City Council Workshop Palm Coast City Council Mission, Vision, and Values To be recognized as one of Florida’s premier cities in which to live, work, and play. We will achieve this vision by upholding our standards of excellence in quality living, environmental stewardship, and economic development strategies seeking partners aligned with our values. To be recognized as one of Florida’s premier cities in which to live, work, and play. We will achieve this vision by upholding our standards of excellence in quality living, environmental stewardship, and economic development strategies with partners aligned with our values

5. OPERATING VALUES RESTATED P ride – self-confident in working together for a better tomorrow A ccountability – accept responsibility for our actions and decisions L eadership – courage to shape our City today and into the future in a transparent manner M otivated - seek continuous improvement in all services C ollaborative – dedicated to building partnerships that address community concerns and needs O wnership – responsible for our actions and inactions A chievement – seek excellence in all that we do S tewardship – protectors of our natural environment T rust – mindful of our responsibility, we pledge to use taxpayer resources (time, talent, money) efficiently Palm Coast City Council Mission, Vision, and Values Operating Values Presented at City Council Workshop P assion – pride in our City working together for a better tomorrow A ccountability – accept responsibility for our actions and decisions L eadership – the courage to shape our City today and into the future in a transparent manner M otivated - we seek continuous improvement in all services C ollaborative – dedicated to building partnerships in addressing community concerns and needs O wnership – to be responsible for our actions and inactions A chievement – seek excellence in all that we do S tewardship – to be protectors of our natural environment T rust – mindful of our responsibility, we pledge to use taxpayer resources (time, talent, money) efficiently

6. MISSIONVISION OPERATING VALUES To be recognized as one of Florida’s premier cities in which to live, work, and play. P ride – self-confident in working together for a better tomorrow A ccountability – accept responsibility for our actions and decisions L eadership – courage to shape our City today and into the future in a transparent manner M otivated - seek continuous improvement in all services C ollaborative – dedicated to building partnerships that address community concerns and needs O wnership – responsible for our actions and inactions A chievement – seek excellence in all that we do S tewardship – protectors of our natural environment T rust – mindful of our responsibility, we pledge to use taxpayer resources (time, talent, money) efficiently Palm Coast City Council As stewards of our natural environment and mindful of our fiscal responsibility, we will strive to enhance the quality of life by providing exceptional services while fostering an entrepreneurial business climate

7. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Manage growth for a quality, sustainable community Develop long- term sustainable water supply To anticipate the need for additional services and infrastructure to provide for opportunities for mixed used development with goods, services, and employment. Expansion To anticipate the need for additional services and infrastructure to provide opportunities for mixed use development with goods, services, and employment To plan City services and infrastructure to support forecasted commercial and residential growth while maintaining our Hometown feeling insuring the protection of our environment and quality of life.

8. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Expand the local economy Promote Town Center as our Downtown To develop and maintain a vibrant economy by supporting the growth and development of new and existing businesses while creating the environment to attract new companies which align with our values. ECONOMIC To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating the environment to attract new companies that align with our values To develop and maintain a vibrant economy by supporting the growth and development of existing businesses while targeting new companies which align with our values.

9. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS FINANCIAL To leverage our financial strengths while insuring that the City remains committed to fiscal responsibility in delivering value-added services to residents and businesses Provide quality services, maintaining the City’s financial soundness To remain committed to sound financial practices insuring that the City tax rate remains Competitive Benchmark Cities. To remain committed to sound financial practices by controlling debt insuring that the City demonstrates fiscal responsibility in delivering valued tax dollar services to residents and businesses PRESENTED AT CITY COUNCIL WORKSHOP

10. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP To blend our residential and commercial properties with our “City of Parks and Trails” to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife. To blend our residential and commercial properties with our “City of Parks and Trails Image” to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife. ENVIRONMENTAL To blend our residential and commercial properties with our "City of Parks and Trails Image” to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife

11. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS Maintain a safe community PRESENTED AT CITY COUNCIL WORKSHOP To improve the quality of life for our citizens by continuously examining new methods, techniques, and technologies to improve safety and security, emergency services and response times, and water safety. To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational and leisure time events QUALITY OF LIFE To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational, and leisure-time events

12. Palm Coast City Council 2012 STRATEGIC ACTION PLAN RESTATED STRATEGIC GOALS PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP To develop a comprehensive plan to improve employee skills and performance through education and training, performance management and feedback, and personal development opportunities. To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities WORKFORCE TALENT To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities.

13. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 1 - Expansion To anticipate the need for additional services and infrastructure to provide opportunities for mixed use development with goods, services, and employment Objective 1.1: To enhance infrastructure in order to maintain quality neighborhoods and business districts Objective 1.2: To assess the need to expand infrastructure for sustainable growth

14. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 2 - Expansion To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating the environment to attract new companies that align with our values Objective 2.1: To develop an evaluation matrix to assess the implementation of Prosperity 2021 Objective 2.2: To develop a BAC / SBDC “branding and marketing strategy” and establish criteria to measure success Objective 2.3: To promote the Palm Coast Business Center as the destination center for small business training and support in Flagler County

15. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 3 - Financial To leverage our financial strengths while insuring the City remains committed to fiscal responsibility in delivering value-added services to residents and businesses Objective 3.1: Diversify our revenue sources Objective 3.2: Increase efficiency through enhanced operations and technological advancements

16. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 4 - Environmental To blend our residential and commercial properties with our “City of Parks and Trails Image” to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife. Objective 4.1: To develop programs to enhance our water conservation strategies. Objective 4.2: To evaluate the implementation progress of the City of Palm Coast Recreation and Parks Facilities Master Plan Objective 4.3: Evaluate current “Green” initiatives and develop future sustainability targeted projects Objective 4.4: Protect the natural resources through development opportunities

17. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 5 - Quality of Life To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational, and leisure-time events Objective 5.1: Enhance community and visitors’ recreational opportunities and experiences at community events Objective 5.2: Enhance safety measures throughout the community Objective 5.2: Seek partnerships with educational institutions to expand community educational and cultural opportunities

18. Palm Coast City Council 2012 STRATEGIC ACTION PLAN PRESENTED AT CITY COUNCIL INTERVIEW CURRENT GOALS PRESENTED AT CITY COUNCIL WORKSHOP Goal 6 - Workforce Talent To develop and implement a comprehensive plan to improve employee skills and performance through education and training; performance management; and personal development opportunities. Objective 6.1: To develop a program to improve staff retention and recognize individual skills and talents Objective 6.2: To develop in-house and external training opportunities for employees Objective 6.3: To enhance awareness of customer service and relationships with our citizens Objective 6.4: To coordinate with regional public and private educational institutions to identify partnership opportunities which benefit both parties

19. Palm Coast City Council 2012 STRATEGIC ACTION PLAN Strategic Plan Next Steps – City management to begin establishing Strategies for each Objective within Strategic Goals. – All open major projects to be listed according to Goal, Objective, and Strategy, including financial status. Budget process will outline new requests by Goal and Objective

20. Palm Coast City Council 2012 STRATEGIC ACTION PLAN Questions