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Published byLynn Daniels Modified over 9 years ago
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Push-To-Talk in Rural America Damian Sazama Vice President, Sales & Marketing Bluegrass Cellular, Inc. RCA Marketing Conference Lake Tahoe, Nevada Oct. 2-4, 2005
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Who is Bluegrass Cellular? Started in 1991 by five Local Exchange Companies Serves approximately 1.4 million pops Operates a TDMA and CDMA 1X network Began offering PTT in November 2004
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Why the need for PTT? Began seeing some churn due to Nextel Studies show that 60% of U.S. subscribers are interested in PTT (source: InStat Group 2005) We felt that with our network coverage compared to Nextel’s, our PTT service would be superior. Always want to add services that increase ARPU!
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Why we chose Kodiak Could use current technology (CDMA 1X) and current network Could use current roaming agreements to offer a nationwide service with Kodiak’s roaming gateway Better voice quality and without the latency issues that IP-based PTT services face Best Feature set in the marketplace Same number for PTT and wireless Real-time contact availability Toggle between PTT and wireless calls Free group calling and online contact management tool
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Coverage Areas Bluegrass Cellular PTT coverage (reflects roaming partner coverage) Sprint/Nextel PTT coverage (limited - cannot use other voice networks)
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Chart of Comparison FeaturesBlueWorks Push-to-Talk Sprint/Nextel Direct Connect Cellular/PTT call waiting YesNo Voice Latency 150ms700ms Quality of Service Consistent Handoff Lacks Handoff Web Group Provisioning FreeCharged Real Time Contact Alerts YesNo Same Number for Wireless/Walkie Talkie YesNo Group Calling FreeCharged
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PTT Online Tool
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Marketing Market to Retail, with focus on families and BTB. BTB is strongest segment, particularly when attracting Nextel customers Price: $15 per month, unlimited PTT calling nationwide $19 per month, standalone PTT (no cellular)
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Referral Program $35 to each PTT customer and to new PTT referral Competes directly with Nextel
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Print Advertising Outdoor Newspaper
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How is it going? Service is working fantastic; we can compare it with Nextel service in front of customers and there is no difference Currently have approximately 2k subscribers Low churn with PTT subscribers
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Major Issues
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Questions? Email: dsazama@bluegrasscellular.com
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