1. -0- EVR2, The Sources of Innovation External Viewpoints Reports (EVRs) - 2 The Sources of Innovation PathFinder - Hyundai team Wangbong Lee, Jihye Eom, Youngseok Oh, Ilseok Suh Sep. 27. 2005

2. -1- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Contents –Brief Description –The Source of Innovation –Variations in the Source of Innovation –Lead Users –What’s interesting for the Studio project –Summary –Q&A

3. -2- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Brief Description –Illustration of the sources of innovation Users as Innovators Manufacturers as Innovators Suppliers as Innovators –Presents the studies in various areas Scientific instruments, semiconductor and PCB process, Engineering Plastics, Tractor Shovel-related, Wire Termination Equipments, Industrial Gases, and Thermoplastics, etc –Lead Users users whose present strong needs will become general in a market place months or years in the future

4. -3- EVR2, The Sources of Innovation EVRs – The Sources of Innovation The Source of Innovation –consider what innovation will take place where there is the greatest economic benefit to the innovator. –The sources of innovation vary greatly in various fields. Users, manufacturers, suppliers –Boeing is a manufacturer of aircraft –But also, Boeing is a user of machine tools. –If we were considering innovations in aircraft, Boeing would be categorized as a manufacturer. –If we were considering innovations in metal-forming machinery, Boeing would be categorized as a user

5. -4- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Variations in Source of Innovation –Users as Innovators Scientific Instruments, Semiconductors, PCB process, Pultrusion process –Manufacturers as Innovators Engineering Plastics, Tractor Shovel-related, and Plastic Additives –Suppliers as Innovators Wire Termination Equipments, Industrial Gases, and Thermoplastics

6. -5- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Lead Users –Marketing research constrained by user experience is the most significant difficulty in industrial market analysis. –This limitation makes it difficult to accurately determine needs for new products –Characteristics of Lead Users Lead users will possess the particular real-world experience that manufacturers must analyze if they are to accurately understand the needs Lead users attempt to solve their need. –Proposed method First, Identify an important market or technical trend Second, Identify lead users with respect to that trend Third, Analyze lead user data Last, Test lead user data on ordinary users

7. -6- EVR2, The Sources of Innovation EVRs – The Sources of Innovation What’s interesting for Studio project –Navigation system What is the Source of innovation in this system? Users as Innovators Drivers, pedestrians –But, our project is concerning on data reorganization for efficient searching What is the Source of innovation in this project? Manufactures as Innovators HMC, other manufactures –Lead Users Approach we need to identify the important market or technical trend as soon as possible. Probably, HMC is a lead user. analyze lead user data,  is this elicitation of requirements ?

8. -7- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Summary –The author says The source of innovation vary greatly, users, manufactures, suppliers. A series of studies showing that users, manufacturers and suppliers are the typical sources of innovation in various fields Most often users are innovators from innovation data –Lead user Marketing research constrained by user experience is the difficulty in industrial market analysis. This limitation makes it difficult to accurately determine needs for new products The author proposes the lead user methodology as a solution

9. -8- EVR2, The Sources of Innovation EVRs – The Sources of Innovation Q & A