1. Welcome to class of Internet Technology Adoption in Emerging Markets Dr. Satyendra Singh University of Winnipeg Canada www.uwinnipeg.ca/~ssingh5 www.uwinnipeg.ca/~ssingh5

2. Why Study This Topic? Connectivity is productivity ↑ Market size  ↑ growth Pop (m)Internet 2009 (m) Internet now (m) % of Population Growth % users Table % Africa991567713904 Asia38081147382055040 Europe8041054185230025 Mid East2033572817004 N America3401082527413515 L America586181803090010 Oceasia35721601802 World6767360173325380100

3. Kinds of Connectivity

7. Internet Technology Against –Education –Healthcare –Poverty –Clean water –Housing For –E-government –E-education –E-health –E-commerce

8. E-government Online government information –Grameen phone  cellular phone to rural areas  B’desh Corruption –Driving licence Population database Democratic system of government –Electronic voting Tax return  Brazil  90% online tax return Online government banking  bonds VoIP technology  Chad, Nigeria, South Africa

9. E-education Libraries Impact on political texture of society –Iraq war  public opinion  legal versus illegal Online information to farmers  ↓ cost, ↑ profit –Sell products abroad –↑ Efficiency in value chain Teachers’ interaction with counterparts  world –But, cannot address the issue of –Lack of resources –Poorly trained teachers –Overcrowded classes

10. E-health Telemedicine –blood pressure and perform EKG –on the Caboclo Indians, Amazon –A doctor at the University of East –Carolina Telemedicine Center –has control over the machine and can –even inflate an armband to take blood – pressure. The information is –transmitted over the Internet to a –doctor, who then videoconferences with the nurse to deliver a diagnosis.

11. Perception Interpretation Value assessment Transaction E- commerce (Stages) Probability Online Transaction E-commerce: 4 stages  Causal Relationship

12. E-commerce  4 stages… Perception –Security features –Easy to trust website –Effective interactivity Interpretation –Easy to navigate website –Comparative marketing –Flexible return policies

13. E-commerce  4 stages Value assessment –Value-added opportunities –Quick loading website –Customization of orders Transaction –Easy transactions –Seamless transaction –Ability to track orders