1. 3 March 2005iRespond!1

2. 3 March 2005iRespond!2 Outline Team Structure Problem Customer Solution Technical Details Product Details Conclusion

3. 3 March 2005iRespond!3 Team Platinum

4. 3 March 2005iRespond!4 Team Organization Functional Organization Task-oriented Leadership Emphasis on Communication –Face to Face –Instant Message –Message Board

5. 3 March 2005iRespond!5 Introduction

6. 3 March 2005iRespond!6 Problem Statement It is not always possible to request emergency assistance

7. 3 March 2005iRespond!7 Communication “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” American Heritage Dictionary of the English Language, 4 th ed.

8. 3 March 2005iRespond!8 Problem Characteristics Inability to Communicate Isolation Emergency

9. 3 March 2005iRespond!9 Bureau of Justice Statistics 5,341,410 people were the victims of violent crime in the United States in 2002 48.5% of violent crimes were reported to the police in 2002 http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

10. 3 March 2005iRespond!10 The Customers Individuals that desire an increased sense of security –Anyone Family Friends The elderly Professionals Individuals who do not want to rely on a mobile phone

11. 3 March 2005iRespond!11 Customer Characteristics Desire security –Will pay for additional security Value privacy Live in urban areas Are generally unarmed Rely on government protection Rely on Emergency Medical Services (EMS)

12. 3 March 2005iRespond!12 Safety-Related Cell Phone Usage http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm

13. 3 March 2005iRespond!13 What Customers Want Fast emergency response at the touch of a button Increased personal security without loss of personal privacy No subscription fee User-friendly interface Compact and lightweight

14. 3 March 2005iRespond!14 Solution Artist’s rendering

15. 3 March 2005iRespond!15 Solution Characteristics –Integrated GPS and cell phone triangulation –Cell band transmission –Compact design –On-demand tracking –Privacy entrusted

16. 3 March 2005iRespond!16 Why Use GPS Existing infrastructure Accurate positioning http://www.ngs.noaa.gov/FGCS/info/sans_SA/

17. 3 March 2005iRespond!17 GPS Fundamentals 27 Earth-orbiting satellites Developed by U.S. military Handheld GPS components –Receiver –Antenna Measures the distance between satellites and receiver GPS Satellite (U.S. Army Photo) 17

18. 3 March 2005iRespond!18 Why Use Cell Towers Established system Cellular 911 calls are free Backup triangulation Low cost to the customer http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html

19. 3 March 2005iRespond!19 Call Center Receives incoming distress signal Processes the signal

20. 3 March 2005iRespond!20 Database Located at listening station Operated by company technician Unique device identifier is registered to an individual Contains personal information

21. 3 March 2005iRespond!21 Personal Data Example –Name –Address –Social security number (SSN) –Medical information –Emergency contact Allergies Health conditions Medical history

22. 3 March 2005iRespond!22 What iRespond! Will Do Combination GPS and cellular positioning On-Demand positioning Report location data (medical info) Keep transmitting

23. 3 March 2005iRespond!23 What iRespond! Will Not Do Transmit location without being activated by the user or reveal location to anyone other than our call center –invasion of privacy Provide location information outside of emergency situations –higher production costs –shorter battery life –harder to use Provide 2-way voice communication –often impossible or unsafe –higher production costs –shorter battery life

24. 3 March 2005iRespond!24 Description of Competition Emergency Position Indicating Radio Beacon (EPIRB) Personal Locator Beacon (PLB) Use GPS to provide accurate location data Offer persistent tracking once activated Are used primarily at sea, and generally are responded to by the Coast Guard Are bulky and expensive Pictured: ACR 406 MHz Satellite EPIRB

25. 3 March 2005iRespond!25 Description of Competition Handheld GPS Devices Use GPS to provide accurate location data Only gather location data when activated, and do not report the data to anyone Are small and portable Pictured: Garmin eTrex – Vista Color

26. 3 March 2005iRespond!26 Description of Competition Wherify’s GPS Locator Phone Wherify’s Locator Watch For Children GPS Mobile Locator / Tracker Cell Phone Use GPS to provide accurate location data Provide emergency 911 service Are designed specifically to be tracked remotely Images from www.wherify.comwww.wherify.com

27. 3 March 2005iRespond!27 Description of Competition Safeguardian One Button Personal Assistant Cell Phone with built-in GPS Locator Use GPS to provide accurate location data Provide emergency 911 service Simple error-proof design Large design geared toward the elderly Images from www.safeguardian.comwww.safeguardian.com

28. 3 March 2005iRespond!28 Description of Competition Cellular Phones Provide limited location data (some models offer GPS) Provide emergency 911 service Offer wide selection of features and payment plans Can be difficult to use in some emergency situations Require monthly fee Can be tracked any time they are active Images from www.cellphonecarriers.comwww.cellphonecarriers.com

29. 3 March 2005iRespond!29 The Competition

30. 3 March 2005iRespond!30 Using iRespond! Initial Setup –Install the included software (optional) –Register the unit 1-800 number Online registration –Enter optional medical information

31. 3 March 2005iRespond!31 Using iRespond! Emergency Activation –Begin GPS satellite acquisition –Send signal to call center Unit serial number Locally stored medical information GPS location data, if available –Continue sending signal to call center until batteries fail

32. 3 March 2005iRespond!32 Using iRespond! Call Center –Receive emergency signal –Begin cell tower triangulation. –Listen and assess the situation (depends on implementation) –Contact local emergency services –Continue sending emergency service personnel location and status information until the situation has been resolved

33. 3 March 2005iRespond!33 The Process

34. 3 March 2005iRespond!34 Proof of Sales According to a Harris Interactive Study –Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone. –76 percent of non-cell-phone-owners would want a mobile phone in emergency situations Survey conducted by Team Platinum

35. 3 March 2005iRespond!35 Required Components Molded Plastic Body Emergency Button GPS receiver Antenna Cellular Transmitter Customer Database

36. 3 March 2005iRespond!36 Optional Components Locally stored medical information Flash memory drive USB compatible

37. 3 March 2005iRespond!37 Cost of Production ComponentCost Injection Molding for CaseVariable GPS Receiver$123 GPS Antenna$17 Cellular Transmitter$5 USB Hardware and Flash Memory$15 Miscellaneous Hardware$10 TOTAL:$170

38. 3 March 2005iRespond!38 Cost to the Customer Estimated cost –Low volume production cost $170.00 –High volume production cost: $50.00 Retail cost of competing products: –GPS Tracker Phones $199.95 –Safeguardian $199.95 –Wherify Phone & Watch $199.99 (plus fee)

39. 3 March 2005iRespond!39 What’s In The Box? The iRespond! key fob device iRespond! button Internal USB Flash Memory Internal GPS Location Device Internal Transmitter Internal Microphone Included Registration Software User Manual Registration Instructions

40. 3 March 2005iRespond!40 Risks 1.Malfunctioning Unit (Probability: 2, Impact: 5) 2.GPS Connection Issues (Probability: 3, Impact: 3) 3.Cell Connection Issues (Probability: 2, Impact: 5) 4.False Positives (Probability: 2, Impact: 4) 5.Market Competition (Probability: 2, Impact: 3) 6.Privacy Issues (Probability: 1, Impact: 2)

41. 3 March 2005iRespond!41 Pros of using iRespond! Emergency Services Persistent Tracking On Demand Tracking Precise GPS Positioning Back-up Cell Tower Positioning Informed Response Optional Extras

42. 3 March 2005iRespond!42 iRespond! Cons Lack of constant tracking Two-way conversation Database Any wireless communication method can be interrupted

43. 3 March 2005iRespond!43 Conclusion iRespond! is invaluable to anyone who wishes to have an increased sense of security

44. 3 March 2005iRespond!44 References US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables” http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf GPS Mobile Locator / Tracker Cell Phone http://www.gpslocators.com/cogpsmolo.html http://www.gpslocators.com/cogpsmolo.html SafeGuardian One Button GPS Cell Phone http://www.safeguardian.com/ http://www.safeguardian.com/ Wherify Wireless Location Services http://www.wherifywireless.com/corp_home.htm http://www.wherifywireless.com/corp_home.htm

45. 3 March 2005iRespond!45 Questions? Team Platinum CS410 3 March 2005 Members: Ian McKay Sean Alcos Robert Pilkington Joseph March Anjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/