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Published byEsmond Davidson Modified over 9 years ago
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Online insurance. Today and tomorrow Rafael Azizov, Buta Insurance Azerbaijan International Insurance Forum June 20th-21st, 2013
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What pushed rising trend of online sales 1.Increasing of internet penetration UK – 82% US – 78% Azerbaijan – 50% Russia – 49% Kazakhstan – 45% Turkiye – 42% Georgia – 37% Ukraine – 31% Source: International Telecommunications Union for 2011International Telecommunications Union 2. Simple, Fast, Inexpensive & Comfortable Service 3.Progress in online payment systems 4.New Smartphone trend as a driver for mobile sales
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Online insurance in the World
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Online insurance in the Region Russia Turkiye
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Online insurance in Azerbaijan. Where we stand Azerbaijani insurers use the following online sub-channels: 1.Selling corporate website 2.Social Media - Facebook - LinkedIn 3.Partner internet resources
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Selling website
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Social Media as an online sales channel Social Media is a great instrument for online insurance, even if the insurer does not have the selling website. Social Media – the best place to start! To start the online selling on Facebook, the insurer need to increase: - Target audience -Interesting content -Developing Facebook application integrated to the corporate website or to partner platform
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Facebook as an online sales channel
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Partner internet resources. Avtosigorta.az
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Avtosigorta.az – online motor insurance
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Hesab.az simplifies the bill payment process
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Auto.az – online car selling | Motor insurance
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Amigo.az – online travel insurance
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Future of online insurance. Mobile
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Mobile-cellular penetration, 2013
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Rafael Azizov Deputy CEO Buta Insurance rafael.azizov@butasigorta.az Thank you for your attending! Feel free to ask any questions.
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