1. English Language Arts Level 7 #50 Ms. Walker

2. Today’s Objectives Reading Informational Materials Manuals Magazine Articles Government Publications Advertisements Websites

4. A website is a place on the internet. A person or a company can have a website. Each site has its own address, or URL (Uniform Resource Locator). It has a home page that takes you to other pages and websites. Websites

5. Websites have nearly replaced the newspaper and radio as an information source. Everything you want to know is on the “web.”

6. Internet Caution Be careful, however, because a great deal of the information on the internet can be misleading or just plain wrong. Make sure your information can be verified by another source.

7. Websites Websites often include these features: background information an information summary buttons to move through pages links to other similar websites

8. Website URLs.edu or.gov.org school or government agency nonprofit organization

9. Website URLs.com.net company, person, or group network websites

10. Website Citations When you get reference information from the internet, you must cite it just as you cite information from a book. The proper way to cite an internet source is to begin with the name of the Editor, author, or compiler (if available). Name of Site. Version number.

11. Website Citations Name of (sponsor or publisher), date of resource creation (if available). Medium of publication. Date of access. Example The Purdue OWL Family of Sites. The Writing Lab and OWL at Purdue and Purdue U, 2008. Web. 23 Apr. 2008

12. Website Citations Remember to use n.p. if no publisher name is available and n.d. if no publishing date is given.

13. Magazine Articles

14. There are 41 different magazine categories in the U.S. ranging from automotive to writing with a number of miscellaneous offerings in between. In addition, there can be up to 44 sub-categories under each of the main categories.

15. Magazine Articles Magazines are written primarily for the general public and provide wide- ranging information. Many target specific audiences (such as teens, women, gun enthusiasts, sports fans, etc.)

16. Magazine Articles The main purpose of magazines is to secure advertising that targets their reading audience. As a result, magazines contain many pictures and lots of advertising.

17. Magazines vs. Journals http://youtu.be/XWFPjHsHol4 3:46

18. Manuals

19. Have you ever read a manual? Have you ever helped put something together? Maybe a bookcase, or a toy? Have you ever had to look at a manual to see how to work one of your toys? Manuals

20. There are basically three types of manuals: Operator manuals Parts manuals Service manuals Manuals

21. Also called an owner’s manual, instruction book or handbook, this type of manual has information on how to safely operate and use a machine or other item. It usually includes basic maintenance, safety information and specifications. Operator’s Manuals

22. Other Manual Features Operator’s Manuals have other features which include; 1) A Warranty 2) The Customer service address and phone number.

23. Also called a parts book, parts catalog, or spare parts list, this is the same manual used by the representative at your dealer’s parts counter, although most of those manuals are now in computer database format. Parts Manuals

24. Parts manuals have exploded views of all parts, their relationship to each other and their location in the machine. Usually these manuals include the part number and a brief description. Invaluable for reassembly!

25. Service Manuals Also called a shop, repair, workshop, and technical manual, these service manuals tell you how to repair the machine, remove parts, rebuild etc. Some are very detailed original dealer manuals while

26. Service Manuals others are shortened versions or for specific areas of repair. Service manuals are for professional repairmen and are not provided for toys or everyday household items like televisions or microwaves.

27. Government Publications

28. The United States government prepares many publications on many topics. These publications might be articles, booklets or books. Government Publications

29. Examples of Government Publications include: Explanations of new or proposed laws Details of how money will be spent Notes from a city council meeting Tips on testing drinking water Government Publications

30. http://youtu.be/2v6LFYquQuQ Government Publications 3:49

31. Advertisements

32. The purpose of advertisements is to sell products. Advertisements are paid messages designed to persuade the reader or listener to buy something. Writers of advertisements use sophisticated methods to get a person to buy, even if the product is not needed. Advertisements

33. Advertisements have hidden messages and techniques to persuade people to buy products. Propaganda techniques often rely on one- sided, misleading information. Advertisements

34. Propaganda techniques include: Broad generalizations which make sweeping claims that cannot be proved. Example: “There is nothing like it in the world.” Advertisements

35. Propaganda techniques Hidden Messages that use pictures or words that convey an idea without stating it directly. Example: A photo of an Olympic runner, suggesting you’ll be a winner if you buy a certain brand of sneakers.

36. Propaganda techniques Loaded language which uses words that appeal to our emotions. Example: “It’s a miracle product!”

37. Propaganda techniques Bandwagon appeals imply that “everyone else” uses a certain product. Example: “Thousands of allergy sufferers use Sneeze-Free.”

38. Propaganda techniques Faulty Reasoning uses unrelated or unconnected details as support. Example: More people have cats than dogs, so cats must be easier to take care of.

39. Propaganda techniques Testimonials use words and images of a famous person or an expert to persuade. Example: Tiger Woods eats his Wheaties. (Therefore, if you eat Wheaties, you’ll be like Tiger Woods).

40. Propaganda techniques Transfer Using images to bring up strong feelings or emotions in order to persuade. Repetition Using repeated messages or pictures to persuade.

41. Propaganda techniques Name-Calling Links a person, idea, or product to a negative idea. Fear plays on our deep-seated fears and warns the audience that disaster will strike if we do not follow the instructions.

42. Propaganda Techniques http://youtu.be/9ejTf0iu6yY 9:32

43. Assignment Look at some advertising in a magazine or on television. Try to determine which techniques are being used. In addition, complete the propaganda worksheet. Two of the three scenarios are “bandwagon” techniques. Can you tell which ones use this technique?

44. Problem and Solution Cue Words problem is; dilemma is; puzzle is solved; question... answer

45. Idiom of the Day Idioms are spoken phrases that cannot be found in the dictionary. An idiom is an expression that means something other than the literal meanings of its individual words.

46. (To) cut class : To avoid going to class. To skip going to class. Jacob cut class to go swimming.

47. Lesson Review Today’s lesson focused on reading materials that are informational in nature. Informational text is usually based on factual details.

48. Next Lesson Our next lesson will focus on expository writing because most informational text is descriptive (or expository) in nature.