2. John Wiley & Sons, Inc. © 2004 Welcome to Special Events: Event Leadership for a New World Chapter 1 by Dr. Joe Goldblatt, CSEP Welcome to Special Events: Event Leadership for a New World Chapter 1 by Dr. Joe Goldblatt, CSEP John Wiley & Sons, Inc. Special Events, Third Edition

3. John Wiley & Sons, Inc. © 2004 Welcome Around the World Dumela (Sotho, Xhosa) Welkom Suid Afrikaans! (Afrikaans) Kwaribu (Swahili) Yindii don rap (Thai) Benvenuto (Italian) Bienvenidos (Spanish) Bien venue (French) Dobro pozholovat (Russian) Fun ying (Cantonese Chinese) G’day (Australian) Kali meta (Greek) Sabah al kher (Arabic) Shalom (Hebrew) Urseo o se yo (Korean) Wilkomen (German) Whas Up? (American slang) Yo! (Philadelphia slang)

4. John Wiley & Sons, Inc. © 2004 AGENDA Welcome and introductions Ice breaker exercise, opening activity Mini lecture “Welcome to Special Events: Event Leadership for a New World” Discussion Concluding Activity Assignment Adjournment

5. John Wiley & Sons, Inc. © 2004 From Special Events to Event Management Defining special events at Disneyland (1954) Anthropo- logical beginnings (Turner) The Emergence of Event Leadership Defining special events at Disneyland (1954) Anthropo- logical beginnings (Turner) The Emergence of Event Leadership

6. John Wiley & Sons, Inc. © 2004 Growth Opportunities Retail Leisure Public Relations Health care Aging Security, Safety, Risk Management Volunteer recruitment and coordination Retail Leisure Public Relations Health care Aging Security, Safety, Risk Management Volunteer recruitment and coordination

7. John Wiley & Sons, Inc. © 2004 The Event Management Profession From: Celebration Education Marketing Reunion To: Strategic planning and management Continuous professional development From: Celebration Education Marketing Reunion To: Strategic planning and management Continuous professional development

8. John Wiley & Sons, Inc. © 2004 Paradigms in Event Leadership From creators to technicians From technicians to communicators From communicators to accountants From accountants to risk managers From risk managers to Event Leaders From Event Leaders to Event Educators We are Masters of Change We are Masters of Re-invention

9. John Wiley & Sons, Inc. © 2004 Event Management Subfields Civic Expositions Fairs, festivals Hallmark events Hospitality Reunion Meetings and Conferences Retail events Social life-cycle events Sports events Tourism

10. John Wiley & Sons, Inc. © 2004 Event Management Professional Model The Profession Event Management The Professional Title Event Manager The Emerging Field Event Leader Subfield Specialization (Civic, conventions, expositions, etc.) Stakeholders The Profession Event Management The Professional Title Event Manager The Emerging Field Event Leader Subfield Specialization (Civic, conventions, expositions, etc.) Stakeholders

11. John Wiley & Sons, Inc. © 2004 Driving the Future: Experiences, Transformations & Community Agricultural Industrial Service Experience Transformation New: Community Pine & Gilmore, 2000

12. John Wiley & Sons, Inc. © 2004 Change, The Only Constant in Event Management Demographic Psychographic Career Opportunities Gender Opportunities Educational Opportunities

13. John Wiley & Sons, Inc. © 2004 Event Leadership versus Event Management Descriptors Twentieth Century Event Management Celebration Education Marketing Reunion Twenty-first Century Event Leadership Integrated communications Provide strategic planning Cultivate business development Control financial operations Standardize operations systems & procedures Facilitate human resources Create the event Orchestrate the event(s) Drive business results Pursue professional development 2002 DACUM, Johnson & Wales University 2004 Microsoft™ Events Division 2004 PCMA Draft Body of Knowledge

14. John Wiley & Sons, Inc. © 2004 Developing Your Career by Mastering Yourself Time Management Finance Technology Human Resource Skills “There is substitute for performance.” Harold Gineen, former chairman of ITT

15. John Wiley & Sons, Inc. © 2004 The Challenges & Opportunities Ahead

16. John Wiley & Sons, Inc. © 2004 Business Development Audit Survey Call and visit Share Review

17. John Wiley & Sons, Inc. © 2004 Resource Development Identify your current markets. Establish a database to collect information. Regularly review new products. Match the needs, wants, desires and expectation of your customers to every business development decision. Regularly audit internal procedures.

18. John Wiley & Sons, Inc. © 2004 Life Long Learning: A User’s Guide

19. John Wiley & Sons, Inc. © 2004 Professional Development Strategies Budget time and finances to support continuing education. Require and encourage employee participation in education. Establishg a CSEP study group. Set aside time each week for professional study and reading. Attend industry conferences and events.

20. John Wiley & Sons, Inc. © 2004 Application Activity Create a one, two, three, five, and ten year list of career goals and strategies.

21. John Wiley & Sons, Inc. © 2004 Assignment Reader chapter Two

22. John Wiley & Sons, Inc. © 2004 Adjournment Good Luck!