1. Roofing Green: Green Programs and Incentives to Grow Your Business Dr. Jim Hoff Research Director

2. Roofing Green Green Roofing Opportunities $High R Roofs $Cool Roofs $Rooftop Energy Production $Roof Daylighting $Rooftop Water Management $Roofing Material Management

3. Green Roofing Opportunities High R Roofs

4. Why High R Roofs? Economical Investment During Re-Roofing Long-Term Building Energy Savings Greenhouse Gas Reduction Federal Tax Incentives

5. “Old” Standard: ASHRAE 90.1-1999 to 2004 “New” Standard: ASHRAE 90.1-2007 “Future” Standard: ASHRAE 189.1-P High R Roofs Insulation Standards

6. ASHRAE Climate Zone 1 2 3 4 5 6 7 “Old” ASHRAE 90.1 -1999 10 15 “New” ASHRAE 90.1 - 2007 15 20 Typical City Miami Houston Atlanta Nashville Chicago Milwaukee Minneapolis Minimum R-Values: Low-Slope Commercial Roof Insulation High R Roofs Insulation Standards “Future” ASHRAE 189.1-P 20 25 30 35

7. High R Roofs LEED: The Future is Now The most recent version of LEED requires a minimum of 8% up to a maximum of 48% total building energy savings over ASHRAE 90.1-2007 For the roof to contribute its “fair share” to the energy savings, R-values must be increased above ASHRAE 90.1-2007 minimums

8. High R Roofs LEED Energy Savings Targets LEED Points (Reference) 1 3 5 7 9 11 13 15 17 19 New Buildings 12% 16% 20% 24% 28% 32% 36% 40% 44% 48% Existing Buildings 8% 12% 16% 20% 24% 28% 32% 36% 40% 44% LEED v3 (2009) EA Credit 1 Building Energy Use Targets (Percent Improvement over ASHRAE 90.1-2007) Energy Savings Target

9. High R Roofs LEED Targets & Equivalent Roof R Value LEED Points (Reference) 1 3 5 7 9 11 13 15 17 19 Energy Savings Target 12% 16% 20% 24% 28% 32% 36% 40% 44% 48% Equivalent Roof R-Value* 22.7 23.8 29.0 25.0 27.8 29.4 31.3 33.3 35.7 38.5 Energy Savings Target 8% 12% 16% 20% 24% 28% 32% 36% 40% 44% Equivalent Roof R-Value* 21.7 22.7 23.8 29.0 25.0 27.8 29.4 31.3 33.3 35.7 Source: Center for Environmental Innovation in Roofing. Note: Chart is applicable for buildings within ASHRAE Climate Zones 2 through 7 - from Houston, Texas to Minneapolis, MN. Target energy savings and proportional roof insulation R-values will be lower in Zone 1. LEED v3 (2009) EA Credit 1 Building Energy Use Targets (Percent Improvement over ASHRAE 90.1-2007) * Roof R-Value Needed to Achieve Proportional Energy Savings New Buildings:Existing Buildings:

10. High R Roofs Calculating the Savings Use the NRCA “EnergyWise” Online Roof Calculator http://energywise.specright.net/

11. Part of 2008 Energy Extension & Improvement Act Applies to new or existing buildings Available through 2013 A total $1.80 tax deduction may be divided between partial deductions for: –Lighting systems: $0.60 / sq. ft. –Heating & cooling systems: $0.60 / sq. ft. –Building envelope: $0.60 / sq. ft. The deduction is available for private and public projects: –Private Project: The building owner may receive the deduction –Public Project: The building designer may receive the deduction (1) High R Roofs Commercial Building Tax Deduction (1) IRS Notice 2008-40

12. Building Envelope Partial Tax Deduction How the Building Envelope Deduction Works A $0.60 per square foot deduction is available for building envelope improvements only: Roof, walls, doors, windows In order to qualify, the building envelope must be upgraded to provide a minimum 20% reduction over ASHRAE 90.1-2001 in the combined usage of the building’s heating, cooling, ventilation, hot water, and interior lighting systems (1) Energy calculations must be performed and certified by a design professional using approved energy software (2) The deduction must be taken in the year the building or the energy improvement is placed in service Roof insulation and reflective roof surfaces may be used in part to achieve the 20% reduction (1)IRS Notice 2008-40 (2)List of approved software available at http://www.eere.energy.gov/buildings/info/tax_incentives.html

13. Recommend “LEED-equivalent” R-values that achieve LEED savings targets for customers looking to “go green” Provide an energy analysis with every roofing quote using the NRCA “EnergyWise” Online Roof Calculator Look for local partners to develop building envelope solutions eligible for the Commercial Building Tax Deduction High R Roofs High R Business Strategies

14. Green Roofing Opportunities Cool Roofs

15. Why Cool Roofs? Building Energy Savings: Reduced Peak Energy Needs: Heat Island Reduction: Greenhouse Gas Offset: State & Local Incentives: $

16. Cool Roofing Options Cool Reflective Roofs Cool Reflective Roofing Materials: Cool Membranes Cool Coatings Cool Metal Cool Shingles & Tile

17. Cool Reflective Roofs Measuring Reflectivity Solar Reflectance (SR = 0 to 1) Thermal Emittance (TE = 0 to 1) Solar Reflectance Index (SRI = 0 to 100+)

18. EPA Energy Star – Provides reflectivity data as reported by roofing manufacturers – Reports initial and aged SR only – Available on-line at www.energystar.gov Cool Roof Rating Council – Provides third-party certified reflectivity data for registered products – Reports initial and aged SR, TE and SRI – Available on-line at www.coolroofs.org Reflective Roof Standards Finding Reflectivity Data

19. Standard California Title 24 LEED 2009 ASHRAE 90.1-2007 Energy Star Roof Slope Low Slope Steep Slope Low Slope Steep Slope Low Slope Only Low Slope Steep Slope Minimum TE 0.75 n/a 0.75 n/a Minimum SRI 64 10 – 16 78 29 82 n/a Minimum Initial SR n/a 0.70 0.65 0.25 Minimum 3-Year Aged SR 0.55 0.15 – 0.20 n/a 0.50 0.15 Cool Reflective Roofs Reflective Roof Standards

20. Cool Reflective Roofs Calculating Energy Savings My State Select a state My City Select a city R-Value Solar reflectance, SR [%] Infrared emittance, IE [%] Summertime cost of electricity [$/KWh] Air conditioner efficiency (COP) Heating fuel cost [$/Therm] Heating system efficiency [fraction] Cooling Savings [$/ft 2 per year] Heating Savings (Penalty) [$/ft 2 per year] My Proposed Roof My Energy Costs and Equipment Efficiencies Net Savings [$/ft 2 per year] DOE on-line Cool Roof Calculator DOE Cool Roof Calculator

21. Cool Reflective Roofs Calculating Energy Savings For Constant Electricity Rates: – Use the DOE Cool Roof Calculator – http://www.ornl.gov/sci/roofs+walls/facts/CoolCalcEnergy.htm http://www.ornl.gov/sci/roofs+walls/facts/CoolCalcEnergy.htm For Peak Electricity Rates: – Use the DOE Cool Peak Calculator – http://www.ornl.gov/sci/roofs+walls/facts/CoolCalcPeak.htm http://www.ornl.gov/sci/roofs+walls/facts/CoolCalcPeak.htm Important Note: Consider using an aged reflectivity value (approximately 50%) not to overstate long-term energy savings.

22. Cool Roofing Options Cool Roof Alternatives Cool ColorsCool Vegetation An Emerging Economical Alternative Using Thermal Mass Cool Ballast A Traditional Alternative Using Transpiration & Thermal Mass An Aesthetic Alternative

23. Cool Roofs Financial Incentives State & local cool roof incentives currently available in: –AZ, CA, CO, FL, ID, NC, NJ, NY, SC, TX –Find out more from the Cool Roof Rating Council www. coolroofs.org Cool reflective roof surfaces may be used in part to achieve the energy reduction required for the Commercial Building Tax Deduction

24. Become the Cool Roof Expert –Know the impact of local climate –Know the impact of electricity rates, especially peak rates –Understand how roof reflectivity is measured and the differences between initial and aged values –Understand cool roof alternatives such as cool vegetation, cool colors, and cool ballast Provide an energy analysis with every roof quote using the Cool Roof Calculator Check out state and local incentives available in your market Cool Roofs Business Strategies

25. Green Roofing Opportunities Rooftop Energy

26. Why Rooftop Energy? Direct Access to Sun and Wind Low Cost “Energy Real Estate” Out of Sight, Secure Location Close to the Customer Close to the Grid Federal, State & Local Incentives

27. Rooftop Energy What You Need To Know What are the available technologies? What are the local economic trends and incentives? What is the local supply / operating chain? Why is the roofing professional critical to successful rooftop energy projects?

28. Rooftop Energy Available Technologies Photovoltaic (PV) Conventional / Roof-Mounted Thin-Film / BIPV Solar Thermal Combined PV / Solar Thermal Roof-Mounted Wind Turbines

29. Rooftop Energy Economic Trends Material costs are falling 30% Federal Investment Tax Credit is in place through 2013 Many local electric utilities are offering incentives and rebates Growth could be explosive as soon as financial markets become unfrozen

30. Rooftop Energy Local Incentives Database of State Incentives for Renewables and Efficiency (DSIRE) http://www.dsireusa.org/ Check out the incentives in your state: all at one web site:

31. Rooftop Energy Why the Roofing Professional is Important Maintaining roof watertightness and continuous operations Maintaining the roof warranty Assuring that building codes and safety regulations are met The roofing professional is critical to …

32. Keep up-to-date on emerging technologies Understand the potential for rooftop energy in your market Develop business relationships with key players in the supply and operating chains Market the value of the roofing professional for successful rooftop energy installations Rooftop Energy Business Strategies

33. Green Roofing Opportunities Roof Daylighting

34. Why Roof Daylighting? Easy to install in new construction or re-roofing Proven energy savings High return on investment

35. Roof Daylighting Current Technologies Passive Systems Capture, Reflect & Direct Daylight Active Systems Follow the Sun to Maximize Sunlight Capture Hybrid Systems Combine Solar and Electric Lighting in an Integrated Package

36. Roof Daylighting Design Tool Free download Comes with weather data for 48 locations in the USA helps determine the optimum skylighting strategy to achieve maximum lighting and HVAC energy savings for a building. Uses simple data inputs to describe a building and analyze possible skylighting strategies. Calculates energy impacts and produces graphs and charts that describe annual energy-use patterns. SkyCalc 2.0 Available from www.energydesignresources.com

37. Roof Daylighting Current Incentives 30% Federal tax credit for installation of residential skylights (Energy Star rated) Many state & local incentives available http://www.dsireusa.org/

38. Understand the potential of roof daylighting in your market Develop business relationships with key players in the supply chain Learn how to use tools like SkyCalc to demonstrate the value of daylighting Sell at least one skylight / tax credit with every re-roof! Roof Daylighting Business Strategies

39. Green Roofing Opportunities Rooftop Water Management

40. Why Rooftop Water Management? Reduced storm water runoff Improved water quality in rivers and lakes

41. Is storm water management important in your market? What are the available options? Rooftop Water Management What You Need to Know

42. Storm Water Runoff Storm Water and Combined Sewer Overflows

43. Combined sewer system are remnants of the country's early infrastructure and so are typically found in older communities. Combined sewer systems serve roughly 772 communities containing about 40 million people. Storm Water Runoff Combined Sewer Overflows Cities with Combined Sewer Systems Source: US EPA

44. Vegetated Options (“Green” Roofs) Non-Vegetated Options (“Blue Roofs”) Hybrid Options Rooftop Water Management Water Management Options

45. Rooftop Water Management Vegetated Options Shrubs & Trees Soil Heavy WeightVery Heavy Weight 12” – 36”36”+ Root Barrier / Drainage Mat Insulation Roofing / Waterproofing Membrane Plants & Shrubs Soil LightweightModerate Weight Sedum Media 2” – 4”4” – 6” Root Barrier / Drainage Mat Insulation Roofing / Waterproofing Membrane Flowering Plants Soil INTENSIVE EXTENSIVE

46. 1.Ballast 2.Moisture Retention Mat 3.Drainage Board 4.Roofing Membrane 1 2 3 4 1.Ballast 2.Interlocking Drainage Tray 1 2 Rooftop Water Management Non-Vegetated Options

47. Rooftop Water Management Hybrid Option Ballasted Areas Hold Water for Vegetated Areas and Improve Wind, Fire & Traffic Resistance Vegetated Areas Transpire and Clean Storm Water Tapered Roof Insulation Design Directs Storm Water Plus … the hybrid water management roof is a cool roof!!

48. Understand the value of rooftop water management in your market Promote ballasted water management as an economical alternative to 100% vegetated roofs Develop business relationships with key players in the supply chain Rooftop Water Management Business Strategies

49. Green Roofing Opportunities Roofing Material Management

50. Why Roofing Material Management? 160 Million Tons Of Construction Waste 40 Million Tons of Roofing Waste 25%+ of Total Construction Waste Annual U.S. Landfill Waste Source: US EPA (1998)

51. Roofing Material Management Recycling Options Asphalt Shingles / Wood Shakes: Local and regional recyclers are developing roof recycling programs. Single-Plies: Several roofing manufacturers and trade associations have initiated recycling pilot programs for some single-ply membranes. Metal Roofing: The metal industries have well- established recycling programs. Insulation: A new organization has started a successful national recycling program for foam insulation boards

52. Locate and cultivate local and national sources for material recycling Enlist material suppliers to reduce packaging waste, take back unused materials, and develop recycling options Provide quotations for “zero-landfill” projects for customers interested in “going green” Roofing Material Management Business Strategies

53. Green Roofing Opportunities Other Opportunities Roof Life Cycle Management –Preventative Maintenance Programs –Roof Asset Management Green Business Practices –Energy Usage / Carbon “Footprint” –Waste Management / Recycling

54. The Center for Environmental Innovation in Roofing JOIN US! The Center for Environmental Innovation in Roofing 816 Connecticut Ave, NW Fifth Floor Washington, DC 20006 Phone 866.928.CEIR Fax 202.380.3378 Craig Silvertooth, Executive Director (craig@roofingcenter.org)craig@roofingcenter.org Mary Mai, Corporate Relations Director (mary@roofingcenter.org)mary@roofingcenter.org Jim Hoff, Research Director (jhoff@roofingcenter.org)jhoff@roofingcenter.org