1. Introduction to IP Ellen Monson Director Intellectual Property Office University of Cincinnati

2. Intellectual Property (IP) What is it? What can you do with it? –How does it work at a University?

3. Types of IP Trade Secrets Trademarks Copyrights Patents

4. Trade Secrets A trade secret is any formula, pattern, device or compilation of information which is used in one's business, and which gives one an opportunity to obtain an advantage over competitors who do not know or use it. Know-how of current or potential competitive value Must be safeguarded by reasonable measures Indefinite protection period (= life of secrecy) Protects against unauthorized use and disclosure Right to use can be licensed

5. How do you gain Trade Secret protection? Keep your secret secret.

6. Examples

7. Trademarks Definition: –A distinctive sign or indicator used to identify that the products or services originate from a unique source, and to distinguish its products or services from those of other entities Rights Granted: –Ability to stop others from unfairly using

8. Examples

9. How do you gain Trademark protection? Use your mark on a product Register [Optional, but recommended] –File a registration –Wait –Respond to an office action (if necessary) –Wait –Repeat Steps 3 & 4 (if necessary) –Have registered trademark status ®

10. Copyrights Copyright protects “original works of authorship” that are fixed in a tangible form of expression. Literary, artistic, musical, audiovisual, and graphic works Original in expression Can include software Effective immediately upon completion of work Protection is for term of life + 70 years Protects against copying Registration of copyright not required

11. Examples

12. How do you gain Copyright protection? Put the work in a tangible medium Register your copyright [Optional]

13. What is a patent? A patent is a right granted under the US constitution to prevent others from making, using or selling your invention for a defined time period – 20 years from the date of filing in the US. The burden of enforcement is on the patent holder.

14. What is patentable? “ Anything under the sun made by man” (Supreme Court – Diamond vs. Chakraberty - 1980) Recombinant organisms Articles of manufacture Processes Designs Computer Programs Compositions Business methods Plants IF…

15. …the invention meets following criteria: Useful – practical utility in the real world Novel - not previously described (not published) Nonobvious - to someone skilled in the technical field Enabled – described in sufficient detail so someone skilled in the technical area can make and use the invention.

16. Mathematical formulae; algorithms Naturally occurring organisms Laws of nature Abstract Ideas Natural Phenomena What is not patentable?

17. How do you obtain a Patent? 1. Draft a patent application(1 to 3 weeks) 2. File with US Patent and Trademark Office 3.Wait (2 to 4 years) 4.Patent prosecution: Patent examiner and applicant usually go through several rounds of arguments to determine the final claim set. 5.Claims determine the scope of patent rights.

18. Incandescent Electric Lamp – US patent #242,896 – Thomas Edison et al. inventors

19. “Method and Means for Creating Anti-Gravity Illusion” US Patent # 5,255,452 – Invented by Michael Jackson et al. MOONWALK SHOE

20. Board Game Apparatus – US patent # 2,026,082

21. What can you do with IP? Stop others Let others use it

22. What does UC do with IP? Disclose Assess Protect Market License Reward

23. Disclose http://www.ipo.uc.edu/index.cfm?fuseaction=home.forms

24. Assess What is the Invention? What other products are out there? –Commercial or otherwise How is this product different than the other products? –Advantages and disadvantages How do you protect it? –Patent –Copyright –Trademark –Trade Secret

25. Market Exactly who wants to buy this product? Are there other uses which this product can be used for? Who else does this? How does their product compare?

26. License Licensing = selling –A license agreement is in its simplest form a sale The goal is to find the interested parties who want the product and meet the valuation of the product

27. Reward The University’s primary goal in licensing a product is in obtaining a return on the investment made Policies exist for licensed items to reward the creators/inventors for their contributions

28. http://www.ipo.uc.edu