1. Developing Commercial Awareness in Chemistry Undergraduates School of Chemistry FACULTY OF MATHEMATICS AND PHYSICAL SCIENCES Dr Samantha Pugh Faculty of Mathematics and Physical Sciences University of Leeds, UK @SamLP

2. Year 2 - Chemistry: Idea to Market An industrial case study-based approach to new product development Year 3 - Chemistry: Making a Difference Impact and Entrepreneurship for Chemists

3. Chemists know how to “make things” Chemists don’t know how to make money! Students need to develop:  Commercial awareness  Team working skills  Presentation skills  Persuasive skills

4.  A simulated case study  Team-based project  Taking a new “invention” to market  Closely emulates project management in the Chemistry-related industries

6. How can chemistry be used to make a difference, or an impact?  Good fit with the impact agenda  Introduce social responsibility /ethical awareness  Increase commercial awareness  Further develop skills

7.  Based on the RSC’s Priority Areas  Prepare a business plan for an area of research with impact/commercial potential  Close liaison with the Careers Centre business start-up unit, SPARK

10. Year 2 Group  “Pitch to the Board”  Group Portfolio Personal reflective summary Year 2 Group  “Pitch to the Board”  Group Portfolio Personal reflective summary

11. Year 3 Group  “Pitch to Investors”  Business Plan Personal reflective summary Year 3 Group  “Pitch to Investors”  Business Plan Personal reflective summary

12.  Most students found the modules challenging, but this was why they valued them  Identified the opportunity to develop skills  Positive outcomes w.r.t. placements  “Both the innovation and marketing workshops were led by employees of P&G and this inspired me to apply for consumer goods company placements... I am now looking forward to my secured year in industry placement at Unilever in research and development, a placement I was driven to apply for because of this module.”  Most students found the modules challenging, but this was why they valued them  Identified the opportunity to develop skills  Positive outcomes w.r.t. placements  “Both the innovation and marketing workshops were led by employees of P&G and this inspired me to apply for consumer goods company placements... I am now looking forward to my secured year in industry placement at Unilever in research and development, a placement I was driven to apply for because of this module.”

13. Idea to Market  Royal Society of Chemistry  National HE STEM Programme Dr Patrick McGowan Dr Stephen Maw Idea to Market  Royal Society of Chemistry  National HE STEM Programme Dr Patrick McGowan Dr Stephen Maw Thank you! Samantha Pugh Making a Difference  The Higher Education Academy Dr Patrick McGowan Dr Chris Pask Professor Tina Overton Dr Paul Taylor Making a Difference  The Higher Education Academy Dr Patrick McGowan Dr Chris Pask Professor Tina Overton Dr Paul Taylor