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Developing Commercial Awareness in Chemistry Undergraduates School of Chemistry FACULTY OF MATHEMATICS AND PHYSICAL SCIENCES Dr Samantha Pugh Faculty of Mathematics and Physical Sciences University of Leeds, UK @SamLP
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Year 2 - Chemistry: Idea to Market An industrial case study-based approach to new product development Year 3 - Chemistry: Making a Difference Impact and Entrepreneurship for Chemists
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Chemists know how to “make things” Chemists don’t know how to make money! Students need to develop: Commercial awareness Team working skills Presentation skills Persuasive skills
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A simulated case study Team-based project Taking a new “invention” to market Closely emulates project management in the Chemistry-related industries
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How can chemistry be used to make a difference, or an impact? Good fit with the impact agenda Introduce social responsibility /ethical awareness Increase commercial awareness Further develop skills
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Based on the RSC’s Priority Areas Prepare a business plan for an area of research with impact/commercial potential Close liaison with the Careers Centre business start-up unit, SPARK
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Year 2 Group “Pitch to the Board” Group Portfolio Personal reflective summary Year 2 Group “Pitch to the Board” Group Portfolio Personal reflective summary
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Year 3 Group “Pitch to Investors” Business Plan Personal reflective summary Year 3 Group “Pitch to Investors” Business Plan Personal reflective summary
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Most students found the modules challenging, but this was why they valued them Identified the opportunity to develop skills Positive outcomes w.r.t. placements “Both the innovation and marketing workshops were led by employees of P&G and this inspired me to apply for consumer goods company placements... I am now looking forward to my secured year in industry placement at Unilever in research and development, a placement I was driven to apply for because of this module.” Most students found the modules challenging, but this was why they valued them Identified the opportunity to develop skills Positive outcomes w.r.t. placements “Both the innovation and marketing workshops were led by employees of P&G and this inspired me to apply for consumer goods company placements... I am now looking forward to my secured year in industry placement at Unilever in research and development, a placement I was driven to apply for because of this module.”
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Idea to Market Royal Society of Chemistry National HE STEM Programme Dr Patrick McGowan Dr Stephen Maw Idea to Market Royal Society of Chemistry National HE STEM Programme Dr Patrick McGowan Dr Stephen Maw Thank you! Samantha Pugh Making a Difference The Higher Education Academy Dr Patrick McGowan Dr Chris Pask Professor Tina Overton Dr Paul Taylor Making a Difference The Higher Education Academy Dr Patrick McGowan Dr Chris Pask Professor Tina Overton Dr Paul Taylor
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