1. Carter Pedersen Irving Guzman Danny Frias Robert Tower Eric Vu Zhen Zheng Group F

2. Basic Info CEO Michael Dell Location Number of Employees Products Services

3. Revenue Analysis Innovation: Products & Technology Customer Service Distribution

4. Industry Forces Economic Forces Technological Forces Rivalry of Competitors Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitutes

5.  Technology Challenges ◦ Small and Medium Business (SMB) ◦ Selling Servers ◦ Cloud Computing ◦ Competitors  IBM  Amazon Web Service  Google

6.  Current Challenges ◦ Environment ◦ Reduce Greenhouse Gas Emission ◦ recycling & reusing Future Environment Challenges Year 2015 GHG Recycle Electronic Waste 2014 Dell Staples GoodWill

7. Michael S. Dell, 46, Chairman of the Board and Chief Executive Officer Bradley R. Anderson, 51, Senior Vice President, Enterprise Product Group Paul D. Bell, 50, President, Public and Large Enterprise Jeffrey W. Clarke, 48, Vice Chairman, Operations and Technology Stephen J. Felice, 53, President, Consumer, Small and Medium Business Brian T. Gladden, 46, Senior Vice President and Chief Financial Officer David L. Johnson, 57, Senior Vice President, Strategy Steve H. Price, 47, Senior Vice President, Human Resources Karen H. Quintos, 53, Senior Vice President and Chief Marketing Officer Ronald Rose, 59, Senior Vice President, E-Commerce & IT Stephen F. Schuckenbrock, 50, President, Services Lawrence P. Tu, 56, Senior Vice President, General Counsel and Secretary

10. Changing Strategies 2009 – 2011 Liquidity for Flexibility and Acquisitions Movement Towards Large Enterprises Segment

11. CEO & Chairman Vice ChairmanPresident Senior Vice President & Chief Financial Officer Senior Vice President President Senior Vice President & Chief Marketing Officer Senior Vice President President Senior Vice President & Human Resources Officer Senior Vice president

12. United States Canada The U.K. AustraliaSingapore Japan India Larger Enterprise Public Small and Medium Business Consumer Dell Geography, Segment, and the Dell organization

13.  The process of segmentation  A company must reinvent itself  Innovation- the life-blood of a company  The independence and the dependence of a company