1. SpellWrite Terri Sauder Andrea Malatesta Melissa Goff Bill Pecika Kira Paukovits Introduction to Business

2. Company Overview Name ▫SpellWrite LLC

3. Mission Statement To help individuals maintain their credibility and alleviate stress while writing

4. Vision Statement In ten years we hope to export our product and develop a chip to enable the consumer to change to the desired language of the dictionary within the highlighter

5. Company Overview Location ▫Office: Philadelphia, PA  Good Location  Help economy  Port city ▫Factory: Langhorne, PA

6. Company Overview Type of Business ▫Limited Liability Corporation Company Objectives ▫To provide customer satisfaction ▫To expand from just selling/producing in Pennsylvania ▫To provide a quality product

7. Product Plan Features ▫Clear ink ▫Touch screen ▫Small size Customers and Target Market ▫Ages 9+ ▫Educators and students ▫Office personnel Protection ▫Copyright ▫Patent Pending

8. Marketing Plan Price ▫$34.99 Promotion ▫Infomercials, commercials, radio, internet advertisements Place ▫Online stores ▫Superstores ▫Office supply store Target Market ▫Intermediate and High School students ▫Educators ▫Office Personnel

9. Marketing Plan Attracting Customers ▫Unique product ▫Easy to use ▫Technologically advanced

10. Management Plan Functional Departmentalization ▫Marketing ▫Operations ▫Financial ▫Research and Development ▫Human Resources

11. Management Plan Span of Control ▫Narrow Centralization of Decision Making ▫Upper level managers Growth ▫Increase employees ▫Decentralization

12. Managerial Hierarchy President Terri Sauder Vice President of Finance Meliss Goff Vice President of Operations Andrea Malatesta Vice President of Marketing Bill Pecika Vice President of Creative Development Kira Paukovits Vice President of Human Resources

13. Human Resources Employee selection process ▫Reviewing resume ▫Calling references ▫Interviewing Recruiting ▫Job Fairs ▫Newspaper Ads ▫Flyers ▫Internet posting sites

14. Human Resources Training ▫Responsibility of Department Manager ▫Mentoring Compensation ▫Salary based ▫20 paid vacation/sick days ▫Benefits  Holiday bonuses  Health care  Retirement plans

15. Human Resources Motivation ▫Goal setting ▫Positive reinforcement ▫Rewards and incentives  Decided by peers and managers  Longer lunch breaks  Coupons for free dinner  VIP parking spaces

16. Operating Plan Lease warehouse Raw materials ▫Plastics ▫Metals ▫Nanomachines Quality control ▫Testing 5 out of every 100 made Maintain perpetual inventory

17. Financial Plan Items needed ▫Technology ▫Machines to produce product ▫Office space ▫Office supplies ▫Loans Financing costs ▫Long term loans  Allows pay back of debt over time Projecting a very high revenue

18. Office Technology Networked computers ▫Internet ▫Intranet Software ▫Windows Vista ▫Microsoft Office ▫QuickBooks Database ▫Collects data on daily operations

19. Ethics and Social Responsibility SpellWrite’s Accountability to Employees ▫Under Equal Pay Law of the Department of Labor and Industry of the Commonwealth of Pennsylvania, Act 1959, P.L. 1913, No.694, Section 3, Wage Rates  Hours of labor correctly correspond with salary/pay that such employee earns  Hours of labor do not extend past maximum amount for part-time/full time employment without overtime pay SpellWrite is an equal opportunity employer and will not discriminate based upon gender, ethnicity, orientation, and/or age.

20. Ethics and Social Responsibility SpellWrite’s Responsibility to Customers ▫SpellWrite guarantees excellent service to all consumers ▫All products are insured to be 100% excellently functional ▫Limited time warranty for one year  Covering malfunction, decoding, and ink  Excluding water damage, and dropping Refund within 90 day purchase period

21. Ethics and Social Responsibility SpellWrite’s Accountability to Investors and Society ▫SpellWrite insures that all products made by the company will not affect the environment if disposed of properly ▫Creating and solidifying alignments between our strategic partners ▫Better understand our customers, enhance our organizational effectiveness, capitalize on the talents of our workforce and represent the communities in which we do business.

22. Competitive Advantage By creating an original product More convenient in a technology savvy world Time efficient Expanding product line Expanding global intention

23. Assessing Economic Conditions Philadelphia ▫Changing economic landscape United States ▫Inflation and unemployment on the rise ▫Affects of inflation  Consumer gains/loses power

24. Assessing Global Conditions Importing/Exporting Growth Value of the Dollar ▫Depreciating: 6.5% Internet ▫Remain connected

25. Future Vision Create website Expand to grammar usage Expand to accommodate other languages and cultures through having an additional chip that helps spell in other languages Change look and outer appearance to an variety of colors Special customization Expand selling to other countries: England, China, Canada, Germany, Australia, Japan, Russia, and Egypt

26. References Gitman, C. & McDaniel, C. (2008). Future of business: The essentials – Title created for Bloomsburg University, 90.101 Intro to Business. Ed. Mason, OH: Thomson. Makinen, G. E. (August 22, 2008). Current Economic Conditions and Selected Forecast. November 13, 2008, http://www.usembassy.it/pdf/other/RL30329.pdf (2008). Philadelphia Economy. November 13, 2008, http://www.city-data.com/world- cities/Philadelphia-Economy.htmlhttp://www.city-data.com/world- cities/Philadelphia-Economy.html