1. Carmen Bonilla, CEO Chelsea Feeman, CTO Rachel Peyton, CFO

2. Background Who: Three friends What: Wild Road Dirt Bikes When: At dinner Why: Dirt bike interest combined with business major Where: Laramie

3. Wild Road Products and Services New and Used Dirt Bikes Repairs A community for fellow dirt bike enthusiasts

4. Marketing Strategies Products: Dirt Bikes and Repairs Price: Varies depending on products Place: Click and mortar physically located in Cheyenne Promotion: Billboards, banner ads, radio, coupons, Facebook

5. E-Commerce Models Sales Revenue Model Affiliate Revenue Model

6. Microsoft Dynamics POS Functions: Internal business and supply chain maintenance Secure payment for online purchases Current and future inventory management Aids in forecasting trends and retail opportunities

7. Wild Road Dirt Bikes Website

8. Web 2.0 Facebook MapVivo Cumul.us Pearltrees

9. References Cumul.us. Retrieved November 10, 2012. www.cumul.us. Dirt Biking in the Shadow of the Laurentian Mountains [Photograph]. (n.d.) Retrieved November 27, 2012, from http://www.motorcycle.com/gallery/gallery.php/v/main/events/dirt-biking-in-the-shadow-of-the-laurentian-mountains/Ontario-Dirt-Bike- Trails.jpg.html?g2_GALLERYSID=TMP_SESSION_ID_DI_NOISSES_PMT Facebook. Retrieved November 11, 2012. www.facebook.com. Fact sheet: Microsoft Dynamics POS 2009". (n.d.) Retrieved October 26, 2012 from http://www.microsoft.com/en-us/dynamics/pos-overview.aspx. Laudon, Kenneth C. & Laudon, Jane P. (2012). Management Information Systems: Managing the Digital Firm, 12th Edition. Upper Saddle River, NJ: Pearson Education, Inc. Map Vivo. Retrieved November 12, 2012. www.mapvivo.com. McGraw-Hill. (n.d.). “The Systems Development Life Cycle Basics”. Retrieved from http://highered.mcgraw-hill.com/sites/dl/free/0073376833/825296/AppendixD.pdf Pear Trees. Retrieved November 12, 2012. www.pearltrees.com. [Untitled photograph taken at El Mirage Dry Lake – OHV Recreation area, Adelanto, CA]. (n.d.). Retrieved November 27, 2012, from http://www.cloud9living.com/los-angeles/dirt-bike-school