1. Machine Tool Dealer Value Added Reseller Program Presentation to: June 1, 2010

2. VAR Program Agenda Introductions Executive Value Reseller Program Program Requirements Business Development Next Steps Questions, Answers, Wrap Up John Rattray

3. Executive Value Manufacturing needs to be more efficient! There are tools available to deliver Productivity Improvement on the shop floor in the 5 - 20% range

4. What’s New Memex has grown –Business is in OEE+DNC, Memory Upgrades, Connectivity –Part of Astrix Networks Inc. group of companies –Building on strengths since 1992 New Products – Add to your core solution –OEE+DNC tools – monitor and control machines –Connectivity tools – machines to the internet Much Promotion and Business Development –Seminars, Webinars, Articles published, Press Releases –Opportunities – we will be at IMTS 2010

5. Let’s Make Money! Imagine going to your customers and asking: “If they could increase their manufacturing productivity 5 - 20% How much would that be worth?” ($20 million/yr spent on shop floor with a 5% improvement = $1,000,000)  Would your customers be pleased with you for offering added value? value added Our Objective – is to share with you how this can be a value added differentiator FOR YOU so you garner more business and big projects.  Especially in this lean economic times – clients need efficiency Machine Monitoring – OEE Manufacturing Productivity Tool, Machine Monitoring – OEE in real-time  Breakthrough business value – it is HOT!

6. Reseller Program Overview Generate more strategic business with solid projects  Machine Monitoring is hot - OEE is a CEO level strategic driver Provide “Value Added” to your customers  Increase efficiency of their shop floor using Machine Monitoring An opportunity to reconnect with your customers  You know manufacturing, you know your customers, add to core products Make money on commissions, fees and services Build on your expertise with lean manufacturing initiatives  Offer a suite of tools, supported directly by Memex Benefits to Dealer

7. Reseller Program Overview Structure Three tiers: –Introductory Agent  Getting started, based on opportunity, low margin  Good contacts, no need for technical depth –Standard Dealer - Reseller  High Memex support, strong margin, typical product sale, installers  Deal direct with customer, strong machine knowledge –Master Dealer  Typically Exclusive, Value Added, Revenue Commitment, installers  Deal direct with customer, strong machine knowledge Determined by commitment level –By sales volume –By level of training/certification –By ability to support customers

8. Reseller Program Overview Requirements Must Qualify with: –Mature business (minimum 2 years) –Extensive baseline knowledge of machines Varies by specific focus and controls OEE, CNC Memory, Connectivity –Valid business license –Business web address –Two business references –Culture and Fit to work together Register at the Memex Dealer Website –http://www.memex.ca/dealers/

9. Program Detail Memex VAR Program Benefits Lead Generation & Sales Assistance Master Standard Introductory Pre-qualified leads Receive qualified leads prioritized by your region, program authorization and certification level. Notification of leads are e-mailed where the lead can be viewed and registered. Deal Registration Register your major deals to obtain pre-sales volume discounts and special account exclusivity. Finders Fee Recognition of opportunity identification and relationships, payable on closed deal. Dealer Discount Standard Business terms to encourage reselling products Volume Discount Back-end rebates available for achieving volume requirements. Higher authorization levels receive greater discounts. Territory Exclusive Based on specific value added, market development, commitments Partner Locator Postal code reseller lookup, prioritized by region and certification level (higher qualified resellers listed first (along with their level of authorization) to reward commitment). Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc. Effective Communications Monthly newsletter & e-mails Valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A and new sales tools. Partner Program Contacts You can talk to the Partner Program Manager if you need to know anything about the Partner Program, have any problems or suggestions. Call 905-635-0590 Reseller forum Have a question about configuration, sales strategies, or overcoming objections? Visit the Dealer site to post your.

10. Program Detail Memex VAR Program Criteria Technical, Training & Sales Support Master Standard Introductory Free Training Get up to speed on the product, sales approach and installation within the self-paced FREE training. Many of these feature streaming video. As close as possible to on-site training. Certification Register for our certification program to become expert at all aspects of network storage. This additional qualification you achieve a higher authorization level which provides additional margins to reward you for your expertise and commitment. Priority Reseller Tech Support Call a special Partner-only 800 number and go straight to the top of the queue for quick tech support. Customer First Line Support The VAR Dealer must maintain the customer relationship, Memex supports the Dealer Financial Arrangements direct with customer (1) The VAR Dealer must maintain the customer relationship. (1) Dependent on OEE certification OEE Project Certification Based on specific training and certification Opportunity Identification Joint Business development. VAR Dealer knows their customer base Product Development In specific market areas, geographic, language Dealer Website Download brochures, Feature Sheets, Presentations, price list, Sales tools, white papers, brand leverage, market information, technical information and more Not For Resale Demo units Demo units are available at a significant discount to Partners. Machine Control Knowledge Requires a baseline understanding of control systems and how they really work

11. Program Detail Pre-Qualified Leads –Need a services team onsite to work the project Training of Dealer –Level 1 = Opportunity Identification  Webinar based, learn key issues, approx. 1 hour –Level 2 = Project Installation services  Webinar & study based, learn installation technique, approx. 4 hours –Level 3 = Project Deployment  First installation done on a joint basis. Memex trains your key installer side by side on a hands-on basis. Certifications –Opportunity Identification –OEE Installation services –CNC Memory –Connectivity Installation services Hands-on support to make each project successful –You know the customer, we know the products – we support each other Memex will Offer Dealer

12. Business Development Opportunity Identification Memory Upgrades –Bigger programs on machines – need more memory Connectivity –Ethernet on to the shop floor –Companies are going through a technology shift  Serial is way outdated, expensive, cumbersome, poor information OEE+DNC Machine Monitoring & Control –Need for real-time information about the machine –Lean initiatives and process improvements –Time study analysis –Typically 20+ machines on the shop floor

13. Business Development Prospecting Feature Sheet Sell directly to your target market

14. Business Identification Solution Fact Sheet Machine Monitoring - OEE Keep on your desk Visible Sales Tool

15. Solution Fact Sheet Value Proposition Productivity Tool: 5 – 20% increase in efficiency Key Differentiator Software & Hardware from Memex Real-Time visible Dashboard metrics - status of production OEE + DNC = Monitor & Control Any Machine; CNC & non-CNC, PLC and any other with some signal. Target Market Fabrication, CNC Machining; Industrial Equipment, Aerospace, Press Shops, Plastics, Injection Molding Decision Makers CEO’s, Plant Manager’s, Manufacturing Mgr’s, Continuous Improvement Mgr’s Key Drivers OEE—Overall Equipment Effectiveness Productivity & Efficiency

16. Solution Fact Sheet Qualifying Criteria Need to improve productivity in Discrete, Repetitive Manufacturing 10 or more machines, Revenues $20M+, 24 hour operations Benefits Real-time, OEE, Identify Problems Fast, data collection and reporting Downtime & Reject cause analysis, Assess Operator Productivity Labour tracking, Usage-based Preventive Maintenance, Scheduling, ERP –Payback to bottom line measured in months –Easy to install & start collecting data within days Solution Hardware, Software, Handhelds, scanners, devices etc., Real-Time connection Over 400 data elements collected, Comprehensive reporting in 8 ways Next Step Offer a Pilot Trial for one machine – Prove to them it works! –60 days, computer, s/w, h/w, install, $4,000 Contacts Memex: John Rattray, Dave McPhail

17. Next Steps Sign-On to the VAR program Review fit on Checklist Website form to register VAR Complete appropriate certification Find a prospective customer Start selling Do a Product Webinar to confirm fit and interest Pilot Trial to prove solution minimize risk Bid a Project Let’s start making money

18. Questions & Answers

19. Thank You ©2010 Memex Automation Inc., 3425 Harvester Road Suite 200, Burlington Ontario Canada L7N 3G1 (866) 573-3895 www.memex.ca