1. Online Creative that Goes Beyond the Norm Prepared by Wade Forst Creative Director October 5, 2006

2. © 2006 Spunlogic | Proprietary & Confidential |2  Introduction  Creating an Experience  Techniques & Technology  Examples  Overview & Analysis  Tips  Q&A Menu

3. © 2006 Spunlogic | Proprietary & Confidential |3 Overview Spunlogic Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. Sample Solutions:  User Experience Strategy  Interactive Design  Web Development  Email Marketing  Online Advertising  E-commerce Applications

4. © 2006 Spunlogic | Proprietary & Confidential |4 Creating an Experience What Are The Three Most Important Things For Experience-Based, Engaging Websites.

5. © 2006 Spunlogic | Proprietary & Confidential |5 Entertain !

6. © 2006 Spunlogic | Proprietary & Confidential |6 Interact!

7. © 2006 Spunlogic | Proprietary & Confidential |7 Be Different !

8. © 2006 Spunlogic | Proprietary & Confidential |8 Creating an Experience Uniqueness is not risky, it is remembered. The days of simply sponsoring an adver-game are over… to be remembered in this media age, we must stand apart and be unexpected. Ways to be Remembered:  Humor  Edgy  Interactive That Engages  Personalized Experience  User Content  Multiple Touch Points (Email, Web, SMS, Etc.)

9. © 2006 Spunlogic | Proprietary & Confidential |9 Techniques & Technologies Rich in Media = Rich Experience 97% of browsers are Flash enabled. 44% have hi-speed at home. Viral Techniques:  SMS  Email  Social Sites (YouTube, MySpace, Etc.)  Send to a Friend Technologies:  Flash Video and Database Driven Content  Streaming Video  Glue Connectors  Podcasts, Vodcasts and Video Blogs  RSS

10. © 2006 Spunlogic | Proprietary & Confidential |10 Examples Volkswagen GTI Features Website

11. © 2006 Spunlogic | Proprietary & Confidential |11 Examples Volkswagen GTI Features Website

12. © 2006 Spunlogic | Proprietary & Confidential |12 Examples Volkswagen GTI Features Website

13. © 2006 Spunlogic | Proprietary & Confidential |13 Examples Jim Ellis Automotive Website & Search Application

14. © 2006 Spunlogic | Proprietary & Confidential |14 Examples Coca-Cola The Coke Show - Video Website

15. © 2006 Spunlogic | Proprietary & Confidential |15 Examples SeaWorld Penguins Unite Website

16. © 2006 Spunlogic | Proprietary & Confidential |16 Examples California Milk Processor Board Brittlelactica Website

17. © 2006 Spunlogic | Proprietary & Confidential |17 Examples IKEA Swedish Organization Website

18. © 2006 Spunlogic | Proprietary & Confidential |18 Examples IKEA Swedish Kitchen Website

19. © 2006 Spunlogic | Proprietary & Confidential |19 Examples MGM Grand Maximum Vegas Website

20. © 2006 Spunlogic | Proprietary & Confidential |20 Examples Hilton Hilton Journeys Website

21. © 2006 Spunlogic | Proprietary & Confidential |21 Examples Brawny Brawny Academy Website

22. © 2006 Spunlogic | Proprietary & Confidential |22 Examples Royal Caribbean Freedom of the Seas Website

23. © 2006 Spunlogic | Proprietary & Confidential |23 Examples Royal Caribbean Video Newsletter

24. © 2006 Spunlogic | Proprietary & Confidential |24 Overview & Analysis Viral Campaign Goals – B2B & B2C Brand awareness and lead generation still top the charts for engaging viral campaigns.

25. © 2006 Spunlogic | Proprietary & Confidential |25 Overview & Analysis Viral Campaign – What Works Rich media microsites with video and interactive components are engaging the most and have the best results.

26. © 2006 Spunlogic | Proprietary & Confidential |26 Tips Tips for Success Apply business rules to everything… even viral sites. Tips:  End content with CTA and/or logo  Always make it easy to spread (ie. Forward, SMS, Etc.)  Engage viewers with multiple touch points  Include user content  Look at building your campaign w/in social networking sites  Celebrity or talent placement  Rich media enriches the experience (Video, Flash, Etc.)  Review metrics and adapt  Be different – entertain  Plan for interactive (Not A Stepchild Approach)

27. © 2006 Spunlogic | Proprietary & Confidential |27 Wade Forst Creative Director Wade.Forst@spunlogic.com 404-601-4321 main Diane Myer Director of Business Development Diane.Myer@spunlogic.com 404-601-4343 direct 404-601-4321 main Contact Information

28. © 2006 Spunlogic | Proprietary & Confidential |28 Examples PHILIPS ShaveEverywhere.com - BodyGroom Website