1. 1 Creating a Lead Generation Plan for your MSP

2. 2 Richard Tubb Providing expert advice to help your IT company grow richard@tubblog.co.uk #MSPLeadGen @tubblog www.tubblog.co.ukwww.tubblog.co.uk

3. 3 Marketing is a System, not an event

4. 4 Rate Yourself with a Scorecard

5. 5 Business Networking

6. 6 Pick-Up The Telephone #MSPLeadGen @tubblog www.tubblog.co.ukwww.tubblog.co.uk

7. 7 Create Client Stories

8. 8 Other Activities » Create a competition/give-away quarterly » Write a Press Release monthly » Direct Marketing – letters - monthly » Cold Calling new prospects - weekly » Exhibiting at Trade Events - quarterly » Undertake speaking engagement - monthly » Client Account Management visit - weekly

9. 9 Conclusion » Marketing is a system, NOT an event » Rate yourself through a Scorecard to encourage consistency » Don’t let lack of technique prevent you from getting started » Don’t try to do too much, too soon » Start small – create positive habits

10. 10 Questions?

11. 11 How to stay in touch with me »Sign up to my free newsletter - »news and strategy for SMB IT companies »http://tubb.co/MSP-Newsletterhttp://tubb.co/MSP-Newsletter »Twitter – www.twitter.com/tubblogwww.twitter.com/tubblog »LinkedIn – www.linkedin.com/in/richardtubbwww.linkedin.com/in/richardtubb »(remember to introduce yourself!) »Google+ - http://gplus.to/tubbloghttp://gplus.to/tubblog »E-Mail (remember that?) – richard@tubblog.co.ukrichard@tubblog.co.uk

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