1. Jacques WARREN From Reporting to Profitability Are You Serious About ROI?

2. Bring Your Boss Day

3. BOSSES

4. How much? What for? WHY? Really? Again? Why pay?

5. NO!

6. YES! !

7. Many companies now use Web Analytics

8. Web Analytics is BORING

9. There are days…

10. You promised!

11. NO VALUE!

12. Beware of the Web Analytics Trap!

15. Chasing conversions

16. “The most important thing, the main focus of Web Analytics, is business, its value to business.” Jacques Warren My clients Your Boss

17. Are We Profitable?

18. Most companies don’t examine their Web profitability

19. Dig Out Value!

20. 80% !! WASTE!

21. 73% !! WASTE!

22. Who Are YOU?

23. LET’S BE HONEST

24. We DON’T care about visitors

25. We ONLY CARE about Prospects/Customers

26. Dig Out Value!

27. Who is on your site? People who got there by mistake, and leave Prospects who immediately discard you Identified prospects through specific actions Current clients who have not identified themselves Clients who authenticated themselves

28. Who is on your site? People who got there by mistake, and leave Prospects who immediately discard you Identified prospects through specific actions Current clients who have not identified themselves Clients who authenticated themselves NOISE SIGNAL

29. First find your prospects

30. What are you doing to spot them?

31. Information Sites = Citizens, Investors, Prospective employees

32. Media Sites = Loyal Audience

33. Lead Generation Sites = Prospects

34. E-Commerce Sites = Prospects, Clients

35. Client Support Sites = Current Clients

37. What are your baselines?

38. You should have a good idea of what you are ready to pay for.

39. Web Site Traffic Results PPC SE Banners Referrers Emails

40. Gross ROI?

41. Estimate the long-term value of customers… …you acquired via the Web

43. Expand Your Horizon

44. What about Web Analytics themselves?

45. Web Analytics can and must prove their contribution to top and bottom lines.

46. When was the last time…

47. You found 500,000 Euros

48. Or even 50,000 Euros

49. Information Sites = Transaction Costs Realized Savings

50. = Increased CPM through better understanding of socio-demographics (segmentation) Media Sites

51. = Time to sale Monetary Value (LTV) Lead Generation Sites

52. = Value of Customers (LTV) Profitability of Customer Base New Customer Acquisition Rate Health and Growth of CB E-Commerce Sites

53. = % Client Base on Self Help Usage Frequency and Rates Correlation Usage - Loyalty Client Support Sites

54. TALK MONEY TOP BOTTOM

55. TALK MONEY SALES PROFITS

56. HOW?

57. Ask Finance. They know.

58. PROFITS

59. Muchas Gracias Thank You