2. Electronic Commerce eCommerce Software MIS 6453 -- Spring 2006 Instructor: John Seydel, Ph.D.

3. Student Objectives List functions needed for all ecommerce websites Summarize advanced features desired for ecommerce applications Discuss the typical web server configurations Explain the concept of enterprise integration and how it’s enabled through ecommerce software Summarize CRM and it’s importance to modern organizations Discuss how XML enables service-oriented architectures Understand the basic ideas behind CMS and KMS Distinguish between static web pages and dynamic pages Distinguish between server-side and client-side functionality Use HTML to create bullet lists and simple forms on web pages

4. Agenda Discussions of web server concepts and ecommerce software Martin & Nguyen team (web servers, continued) Martin & Nguyen Batten & Harper team (ecommerce software) Batten & Harper Additional comments Web server & related concepts eCommerce software Some review questions Web page coding demonstrations and exercisedemonstrations and exercise Simple forms exercise Dynamic pages  Server-side scripting  Client-side scripting As time permits:  Review guidelines for HTML source code  Bulleted lists in HTML

5. eCommerce Websites: What’s Needed Server Software Basic Required for nearly all sites (see CyberWorld)CyberWorld  Dynamic catalog / shopping cart  Development/maintenance interface  Database  Payment processing Advanced features:  Enable integration at various levels  Require middleware  XML web services are the trend (more later) These are available through Hosting by CSPs (package deals)package deals Self-hosting Pay more / get more

6. Recall The Typical Web Server Platforms ScriptingHTTPOSCPU MicrosoftASPIISWindowsIntel LAMPPHPApacheLinuxIntel SunJSPSunONESolarisSPARC First tier of multi-tier architecture: client browsers Second tier: web serversweb servers Third tier: DBMS; variety available

7. Database Management Systems DBMS: software that permits the centralization, management, and access of organizational data Data definition language Data manipulation language (SQL) Data dictionary Provide the 3 rd tier in a three tier system The major DBMS Proprietary  Microsoft: Access, SQL Server  IBM: DB2  Oracle Open source: MySQL, PostgreSQL Most support a variety of 2 nd tier platforms

8. CRM Goal: use customer info to sell more (or more profitable) goods/services; identify, acquire, and retain customers Tracking Which pages/files How much time per page Sequencing Analytical activities Gathering business intelligence Planning marketing strategies Customer behavior modeling Customizing products/services Major players: Siebel, MySAP, Oracle (eBusiness Suite) Example: SalesForce.com Sales Force Automation (SFA) Customer Service & Support Marketing Automation Customer Analytics Document Management Custom Applications A big issue: tradeoff between security and convenience

9. XML Web Services A couple of definitions: Extend the idea of application server systems so that these programs can communicate across organizational boundaries A combination of software tools that let application software in one organization communicate with other applications over a network Benefits Improved customer service Reduce the cost of application integration Requires: XML data feeds (Rolling Stone example)Rolling Stone Standards: SOAP, UDDI, WSDL Result: service-oriented architectures More at a later date...

10. Content & Knowledge Management CMS Enable fresh content without continual direct updating of web pages Allow content developers to upload material as it’s available Represent the future or web development Knowledge management: Store and make accessible all aspects of organizational knowledge  Memos  Policies  Reports  Schedules  Other... Can work in conjunction with CMS More on these also at a later date...

11. A Look at Dynamic versus Static Pages Start the following Internet Explorer (open your SuSE1 site) SmartFTP NotePad A static page: www.suse1.astate.edu/~flory/page2_proc.html A dynamic version: www.suse1.astate.edu/~flory/page2.html www.suse1.astate.edu/~flory/page2_proc.html Exercises & demonstrations Forms exercise / server-side scripting demo Forms exercise / client-side scripting exercise & demo

12. Summary of Objectives List functions needed for all ecommerce websites Summarize advanced features desired for ecommerce applications Discuss the typical web server configurations Explain the concept of enterprise integration and how it’s enabled through ecommerce software Summarize CRM and it’s importance to modern organizations Discuss how XML enables service-oriented architectures Understand the basic ideas behind CMS and KMS Distinguish between static web pages and dynamic pages Distinguish between server-side and client-side functionality Use HTML to create bullet lists and simple forms on web pages

13. Appendix

14. eCommerce Software Features Prerequisites: Database connectivity Dynamic pages/content Secure sockets Basic features that can be incorporated: Shopping carts Credit card processing eMail notifications Order tracking Inventory management Statistical reporting Advanced features: integration with other systems ERP SCM CRM (more later) CMS KMS

15. A Performance Comparison of Web Servers

16. Enterprise-Class eCommerce Architectures