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©CFSI, 2011. Not for distribution The Shift to Financial Capability: Spurring Innovation and Behavior Change FDIC Advisory Committee on Economic Inclusion June 2, 2011
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©CFSI, 2011. Not for distribution What we know
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©CFSI, 2011. Not for distribution What we do
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©CFSI, 2011. Not for distribution What we know
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©CFSI, 2011. Not for distribution What we do
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©CFSI, 2011. Not for distribution What we know
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©CFSI, 2011. Not for distribution What we do
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©CFSI, 2011. Not for distribution Access: Financial Products, Services, Experiences Text/Email In-Line Messaging Educational Gaming Personal Financial Management Tools Social Media Seminars Classroom Education Online Curricula What we’ve been doing: Credit Counseling Financial Coaching From Financial Education to Financial Capability
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©CFSI, 2011. Not for distribution Real-Time Education: The Aspiration A CCESS + I NFORMATION C ROSS -S ECTOR P ARTNERSHIPS B EHAVIORAL E CONOMICS L EVERAGING T ECHNOLOGY
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©CFSI, 2011. Not for distribution A CTIONABILITY Info/EducationReferralDistribution Service Provision Access + Education
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©CFSI, 2011. Not for distribution 13% involved new/existing online financial education curriculum 8% involved text alerts, 4% email alerts 13% involved social media, mostly Facebook 5% proposed building new online platforms to provide education and products while 5% utilized existing personal financial management platforms Promising projects leveraged technology to improve the customer experience or to enhance the provider’s efficiency. Leveraging Technology
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©CFSI, 2011. Not for distribution Applying Behavioral Economics 9% of proposals mentioned behavioral economics
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©CFSI, 2011. Not for distribution E DUCATION + A CCESS TO P RODUCTS for most nonprofits, that means strategic partnerships Financial Service Provider Partners Banks56% Credit Unions28% Other (credit bureaus, prepaid card companies, remittance companies, etc.)41% Note: Many organizations had multiple financial service providers as partners. 96% of proposals involved partnerships 85% - nonprofits partnering with for- profits, mainly financial institutions Partnerships
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©CFSI, 2011. Not for distribution Recommendations 1. Innovate: Use competitions to seed innovative approaches to financial capability that marry access and information. Evaluate new approaches to determine what works. 2.Scale: Provide tools and funding to replicate the approaches that work best. 3.Leverage: Build from existing government-driven touch points, such as tax time and benefits payments. 4.Lead: Use the bully pulpit of government to motivate fresh thinking and action.
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©CFSI, 2011. Not for distribution The Center for Financial Services Innovation 2230 S. Michigan Ave., Suite 200 Chicago, IL 60616 www.cfsinnovation.com Jennifer Tescher, President & CEO 312-881-5818 jtescher@cfsinnovation.com
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