1. ® MTAC Workgroup 116 Great Addressing to Increase the Value of Mail MTAC Meeting May 16, 2007

2. Issue Statement for Workgroup 116  Mail is an important communication tool for businesses ●Cost effective way to promote goods and services  Value is lost when the mail never arrives, arrives late, or to the wrong recipient ●Poor addressing ●Inaccurate address information ●Individuals have moved or are deceased ●Message is unwanted

3. Goals for Workgroup 116 – Education on Mail  Evaluate and report on the facts about mail ●In 2006, advertising mail contributed to more than $660 billion in increased sales to the US economy  Mail is welcomed in most households ●98% of consumers bring their mail in the day it’s delivered and spend 30 minutes reading it  Nonprofits leverage the mail to raise contributions ●Nearly $200 billion was raised in 2005  Mail is environmentally friendly (“Mail is green”) ●Direct mail accounts for only 2.3% of total municipal solid waste generated in the U.S. ●In 2005, 5.5% of the paper consumed in the U.S. was recovered for recycling

4. Goals for Workgroup 116 – Best Practices  How can mailers ensure complete, correct, and current addresses? ●Leverage workgroup 97 and 104 activities  Responsible direct mail activities ●Creating mail that is wanted  Quelling the legislative waves of do-not-mail lists ●Identifying the root causes of these bills ●Reaching out to industry associations to identify best practices in preventing unwanted mail ●Taking a proactive approach with initiatives to improve address quality

5. Interested Parties Should Contact Co-chairs USPS Co-chairs  Charles Hunt ●Charles.Hunt@usps.gov  James Wilson ●james.d.wilson@usps.gov Industry Co-chairs  Jody Berenblatt ●Jody.Berenblatt@bankofamerica.com  Chris Lien ●chris.lien@businessobjects.com To join workgroup 116, please contact the workgroup co-chairs: