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The Millennials: How They Are Different and How To Motivate Them Carolyn Wiethoff Kelley School of Business Indiana University-Bloomington cwiethof@indiana.edu
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What are the generations? Traditionalists (1900-1945) Baby Boomers (1946-1964) Generation X (1965-1980) Millennials (1981-1999) ??
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Traditionalists: People, Places, Things People: Joe DiMaggio, Joe McCarthy, Bob Hope, Betty Crocker Places: Pearl Harbor, Normandy, Korea, Bay of Pigs Things: Scarce (2 world wars and the depression) General personality: Loyal, common goal oriented, faith in institutions, military experience (top-down management)
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Baby Boomers: People, Places, Things People: Martin Luther King, Jr., Richard Nixon, JFK, the Manson family, the Osmond family, Captain Kirk, the Beatles Places: Watergate Hotel, Hanoi Hilton, Woodstock Things: TV, jobs, loans General Personality: Optimistic, reliant on consumer goods and education, competitive, idealistic, communicative
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Generation Xers: People, Places, Things People: Bill Clinton, Quentin Tarantino, O.J. Simpson, Madonna, Michael Jordan Places: Global (thanks to media) Things: Media, PCs, video games, violence General Personality: Skepticism, resourcefulness, independent, skill- valuing, self-commanding
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Millennials: People, Places, Things People: Prince William, Tinky Winky, Mark McGwire, Venus and Serena Williams, Brittney Spears Places: Oklahoma City, Columbine, Dawson’s Creek Things: Cell phones, Internet, IM General Personality: Realistic, empowered, respectful, cautious, pragmatic, “diversity expectation”, participative, entitled
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More about Millennials Most “wanted” generation in history “Special”, but sheltered 4 out of 5 high school students report feeling “some” or “a lot” of parental pressure to get high grades Less “free” time than any generation in history; more time in school, household chores, personal care, organized sports, visiting/traveling
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What do they value? Traditionalists: loyalty, experience, consistency Boomers: recognition, enthusiasm Xers: technology, skill development Millennials: energy, social consciousness
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Communication Patterns Question everything Immediate information access Participative leadership Respect (not awe) for authority
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Feedback Traditionalists: No news is good news Boomers: Feedback once a year, lots of documentation Xers: “How am I doing?”, frank feedback preferred Millennials: Whenever I want it, and at the press of a button
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What do they want? Provide challenging work that really matters (WHY are we doing this?) Balance clear assignments with freedom and flexibility Offer increased responsibility as a reward for accomplishments Spend time getting to know them and their capabilities
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What do they want? Provide ongoing training and learning opportunities Create a comfortable, low-stress environment Focus on task, but be personable and have a sense of humor Consistently provide constructive feedback with clear performance standards set up front
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