1. United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011

2. Andy Giesler Blazing Moon

7. Varied knowledge Varied needs

8. “You” vs “Your nonprofit partners” ?

10. Poll Tech work is pretty much my whole job Tech work is a significant part of my job Tech work is a small part of my job I don’t do much tech work myself

11. 3 Reasons

18. What Went Wrong?

24. “shovel” “Facebook”

25. “…need to dig a hole…” “…someone asked why we’re not using…”

26. Gadget Peril

27. {backward}

31. ! >Narrow<

32. “We want to set up a Facebook page.”

33. Deeper Goal?

34. “We want to connect with volunteers.”

35. Deeperer Goal?

36. Why are we doing this? Who are we doing this for? What specific results do we want? Which ones are more important? Who needs to be ok with this? 5 Critical Questions

37. Prioritize your goals

40. 

43. ? [ Filter ]

44. Easy Filter: The Sniff Test

46. Who do we want to reach? How will they find it? Why will they return? Why will they spread the word? Critical Questions: Who?

48. Know Thy Audience If You Build It They Will Come Go Where They Already Are “{technology} demographics”

51. What will it cost in dollars initially? What will it cost in dollars ongoing? How much will it cost in time initially? How much will it cost in time ongoing? Critical Questions: ROI

52. Does it do enough? Does it do too much? Will it be around long-term? Does it rely on one person's expertise? Is it easy to find or train other people? Is it easy to find external help (common tool)? Is it the coolest choice or the best choice? More Critical Questions

53. Swerves

56. EXERCISE!

61. techatlas.org Free technology planning tool for nonprofits.

64. Image Credits - Part One Nerd: http://www.flickr.com/photos/mybluevan/3780363712/ People at a computer: http://www.flickr.com/photos/jonandbev-adams/2928628386/ Presents: http://www.flickr.com/photos/alicejt/325351305/ Presents: http://www.flickr.com/photos/s3a/5221897985/ Hardware store: http://www.flickr.com/photos/raychelrealtygroup/4149526902/ Shovel: http://www.flickr.com/photos/sskennel/4928809639/ Hand spade: http://www.flickr.com/photos/eekim/254679280/ Shovel art project: http://www.flickr.com/photos/25442521@N03/2397080167/ Post hole digger: http://www.flickr.com/photos/jharbert/4216358122/ Upside down: http://www.flickr.com/photos/25969987@N06/4632971322/ Bullseye: http://www.flickr.com/photos/gareandkitty/276471187/ Cow butts: http://www.flickr.com/photos/linecon0/862138156/ Lego lifter: http://www.flickr.com/photos/helico/3146937143/ Chocolate tools: http://www.flickr.com/photos/jannem/3312116875/ Choosing pencils: http://www.flickr.com/photos/pinksherbet/3387387075/ Diaper: http://www.flickr.com/photos/mikeporcenaluk/4315281679/ Swerve sign: http://www.flickr.com/photos/denaldo/2355203497/ Field of Dreams: http://www.flickr.com/photos/rockman13/1065893976/ Free kitten sign: http://www.flickr.com/photos/elnegro/185169520/ Sad little boy: http://www.flickr.com/photos/27117655@N07/4445558459/ Pen tips: http://www.flickr.com/photos/blyzz/2918255540/