1. The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC

2. Who’s here? (Name and Role) Exploring Mediums (what works for whom) Measurement: It doesn’t count if you don’t count it!

3.  Name and Organization  Which audiences are you trying to reach? (e.g., working teachers, parents, state agency personnel)

4. Twitter Email marketing applications Daily Facebook posts Wiggio Google+ Website posts

5.  Money: $10 to $150 per month  Time: Initial training/ experimentation, then a half hour per announcement  Scaffolding: Working through email blocks, managing bounces  Users reached: Best for private individuals, school districts, states  Integration with: Facebook, Twitter, link to website  Analytics: Great! Tracks opens, link clicks, more Email Marketing

6.  Money: $0  Time: Several hours to build your page, then about a half hour a day to post and build connections  Scaffolding: Takes a while to break down veteran educators’ resistance  Users reached: Families, young educators, non-profit organizations  Integration with: Twitter, web page (can drive traffic)  Analytics: Embedded, with weekly reports Facebook Posts

7.  Money: $0  Time: A couple of hours to set up and connect to partners, then manage in 5- minute increments  Scaffolding: Slow to build a following, but over time you will build a useful network  Users reached: Young professionals, professional organizations, non- profits  Integration with: Facebook, website (drive traffic)  Analytics: Several providers with some basic free info (we use TwitterCounter) – coming soon within Twitter Twitter

8.  Money: $0  Time: Varies  Scaffolding: This is brand new – pages were just allowed in November 2011. It’s an emerging medium.  Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing  Integration with: Google Docs, all Google applications (including Google search!) Google Plus

9.  Money: $0  Time: An hour or so to set up and connect to partners, then post as needed, with options for daily updates from group members  Scaffolding: Some learning curve  Users reached: Ideal for closed groups (invitation based)  Integration with: Email, iPhone app  Analytics: None Wiggio

10.  Money: Depends on who has website admin status (staff or consultant)  Time: Varies  Scaffolding: Can be considerable – takes a skilled or fearless staff member  Users reached: All  Integration with: Facebook, Twitter, newsletter (be sure to DO the integration)  Analytics: Google Analytics (free) Website Posts

12. Google Analytics Facebook Insights Twitter Newsletter Opens

13. Google Analytics 101 power point http://nichcy.org/wp- content/uploads/docs/dissemcop/GoogleAnalytics101.ppsx

15. http://www.readwriteweb.com/archives/top_twitter_analytics_tools.php

16. SourceIndustryOpen Rate Mailermailer.comEducation11.5% Marketingprofs.comEducation11.5% Onlinemarketing- trends.com Education/Training13.46% Mailchimp.comEducation & Training16.64% Gregjordandesign.comEducation & Training16.64% Melissadata.comEducation17.75% Constantcontact.comEducation and Services19.0% Average15.21%

17.  NICHCY.org/dissemination  Mashable.com  www.NTEN.org Or post/email this Community via:  Dissemination community on Tacommunities.org (http://tacommunities.org/community/view/id/5008)  TA&D Dissemination group on NING (http://tadnet.ning.com/group/dissemination)