1. Gaana Balbar Set our taimen free CRITICAL ANALYSIS PRESENTATION

2. Site: The Onon River, Mongolia CRITICAL ANALYSIS PRESENTATION ADD MAP Onon is headwater of the Amur Amur River flows through Mongolia, Russia, and China Longest Salmon river in Asia One of last strongholds for Taimen, the world’s largest Salmonid 6 towns, 17 000 people

3. The Strategy in the Onon River area Our campaign will protect the taimen fish in the Onon River by working with local fishing people to adopt catch-and-release fishing practices in order to reduce illegal fishing. CRITICAL ANALYSIS PRESENTATION

4. SITE Target Audience CRITICAL ANALYSIS PRESENTATION Local fishermen

5. THE ONON RIVER Theory of Change Results & Critical Analysis CRITICAL ANALYSIS PRESENTATION

6. CR Conservation Result Goal By 2017, there will be a 10% (50 - 60) increase in adult taimen (80-100cm) in the Onon River (current number is 500-600 as measured by Z. Hogan and S. Chandra2008) CRITICAL ANALYSIS PRESENTATION

7. K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 48.2% of (pre 8.2%) local fishermen answered “know laws and fines/penalties accurately” with the question “Are you aware of any laws on fishing in the Onon River?” Knowledge of local fishermen increased by 40 percentage point,

8. A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 92.7% of (pre 36.5%) local fishermen answered strongly agree on the statement “Taimen should always be put back into the Onon river after it is caught”. This answer proves that attitude of local fishermen increased by 56.2 percentage point,

9. IC Interpersonal communications A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 87.3% of (pre 12.3%) local fishermen checked the box “Have talked to anyone” with the question “In the past 6 months, have you talked to anyone about releasing taimen back into the river instead of keeping it?” This answer proves that IC of local fishermen increased by 75 percentage point,

10. IC Interpersonal communications A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Critical Analysis Most effective activities are ones where I engage directly with people Least effective activities was taimen song

11. Barrier Removal BR IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 1.6 fishing clubs established 2.Along the Onon River established 25 CMAs that includes a river area. 3.Conducted monitoring and patrolling training with 120 fishermen and CMA ranger by BR Grant fund, provided them photo cameras. Critical Analysis Established in 6 fishing clubs. Fishing club is community based organization. Fishing clubs try to be model CBO in terms of sustainable natural resource management. Community patrolling couldn't cover all river parts.

12. Barrier Removal Deep Dive 1.Successes are: WWF, ADB projects, Establishing of Fishing Clubs, CBO, and CMA 2.Challenges are: Follow-up activities, bureaucracy 3.Appropriate strategy: More focus on the fishing clubs CRITICAL ANALYSIS PRESENTATION

13. BC Behavior Change BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 1.Resulted in 250 taimen being caught and released safely with pictures to prove it 2.76.9% of local fishermen answered “take a catch and release picture with camera” and 19.1% of fishermen answered “don’t fish” with the question “How do you show to others you are a good fisherman?” No one answered “keep dried taimen head for home” in same question. Critical Analysis Goal in first changed fishing club members Will be changed other fishermen in the future

14. BC Attitude TR Threat Reduction BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results In 2010 in the Onon River totally 5 illegal fishing activities reported by all Soum inspectors, Park rangers and APU.. Critical Analysis Fishermen collect taimen data, They do patrol same time with monitoring or fishing Taimen expert compile them Can’t monitor completely the illegal fishing

15. BC Attitude TR Threat Reduction BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results In 2010 taimen population increased by 48.7% than 2008. (P.Tsogtsaikhan) Critical Analysis Taimen population increased, but May have other reason: number of monitoring

16. How we monitored success? 2009 Qualitative & Quantitative Results 1.My colleague Bolortuya met with some city fishermen in the Dadal restaurant 2.Local people started to make taimen handicrafts 3.We conducted taimen handicraft auction 4.Binder soum fisherman Tuvshin tries to come off taimen with visitors. 5.Kids influenced to parents put back the big dark minnows 6. Local and visiting Fishermen seen a taimen billboards and posters 100%. 7.People seen many materials (brochure, button, stickers etc) more than 95%. CRITICAL ANALYSIS PRESENTATION

17. How we monitored success? 2009 Lead Agency Partner Perspective B.Batkhuyag. My supervisor. He says that it is amazing, every where taimen materials, it seems that even all dogs in the Onon area, bark “taimen, taimen” sooner. L.Khulan. WWF Mongolia. Communication Team Leader. She is very appreciated and supportive to my campaign. She is also trying to use my campaign methods and tools in the Snow Leopard site in the western Mongolia CRITICAL ANALYSIS PRESENTATION

18. Where are we and where are we going? 2010 CR Baseline CRITICAL ANALYSIS PRESENTATION Where are your target audiences at on the Theory of Change? What are your future goals to move them along the Theory of Change? Type in summary of FUTURE goals for either CR, TR, BR or BC CR - Increase by 10% adult taimen by 2017. TR - Reduce illegal fishing of Taimen by all Fishermen BR – Improve capacity building, and follow-up of Fishing clubs, Increase CMA community patrolling. BC – All fishermen always release Taimen back into the river after it's caught. Fishing clubs should maintain permitting process in the area. K + A + IC + BR BC TR CR Local fishremen