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361 Degree International Limited Annual Results Presentation 2011 March, 2012.

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Presentation on theme: "361 Degree International Limited Annual Results Presentation 2011 March, 2012."— Presentation transcript:

1 361 Degree International Limited Annual Results Presentation 2011 March, 2012

2 The information contained in this presentation is intended solely for your personal reference. Such information is subject to change without notice, its accuracy is not guaranteed arid it may not contain all material information concerning 361 Degrees International Limited (the "Company"). The Company makes no representation regarding, and assumes no responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information contained herein. In addition, the information contains projections and forward-looking statements that reflect the Company's current views with respect to future events and financial performance. These views are based on current assumptions which are subject to various risks and which may change over time. No assurance can be given that future events will occur, that projections will be achieved, or that the Company's assumptions are correct. It is not the intention to provide, and you may not rely on this presentation as providing, a complete or comprehensive analysis of the Company's financial or trading position or prospects. This presentation does not constitute an offer or invitation to purchase or subscribe for any securities or financial instruments or to provide any investment service or investment advice, and no part of it shall form the basis of or be relied upon in connection with any contract, commitment or investment decision in relation thereto. Disclaimer

3 Table of Contents 361 Degrees International Limited Annual Results Presentation 2011 1. Operational Highlights1 2. Financial Review9 3. Outlook and Strategies16 4. Q&A17

4 1. Operational Highlights

5 1 2011 has been a very difficult year for the industry with intensified competition and heavy discounting Tight monetary policies, slowing export orders, rising costs and labor shortages have made manufacturing in China increasingly difficult Competition has intensified with major brands resorting to heavy discounting whilst smaller players have stepped up production. This is particularly acute in the apparel segment Consumers are becoming more discerning in preferences and choice Established players had to resort to short-term initiatives to maintain sales momentum Outlook will become clearer in 2H 2012 as inventory levels fall Margins will remain come under pressure but industry remains highly profitable if successful Consolidation in the medium term will lead to a more disciplined market with major players emerging from the current difficulties even stronger

6 2 Strong same store sales for the best part of the year although momentum weakened considerably by 4Q ____________________ (1) Same Store Sales (SSS) is determined by reference to stores which had been in operation for more than 24 months; (2) Channel inventory is derived from stock counts at quarter-end divided by average monthly sales in that quarter Buying enthusiasm at Trade Fairs has been greatly dampened as industry wrestles with excessive inventories

7 3 Network has expanded modestly even as there are signs of saturation in certain provinces ____________________ (1)Based on financial year to 30 June; FY2012 estimation (July to December 2011: 184) Expansion will continue on an opportunistic and selective basis as good sites come into the market Western Region 1,505 Southern Region 1,265 Eastern Region 2,046 Northern Region 3,049 Net additions in the financial year (1) No. of Stores (1)

8 4 361° Kids’ business has built a strong foundation and begins to make meaningful contributions Profit contribution should accelerate over the next few years Number of dedicated outletsNumber of dedicated outlets by region: This business unit operates independently and has two trade fairs a year S/S and A/W It has licensing arrangements for the Batman and Spider Man comic icons This BU should eventually contribute about 10% of total revenue

9 5 ePOS now covers over 60% of the group’s outlets and has started to deliver good market intelligence A full ERP Implementation will take time and further investment but remains a top priority Coverage by stores: About 500 outlets are directly linked to the central servers in Xiamen, providing online and real-time data ePOS data is now analyzed and fed into product cycle planning processes and retail store productivity and sales monitoring systems Warehouse Management System (WMS) enables quicker delivery of finished goods through an elaborate scanning system An I.T. Strategy Study has been conducted by IBM and its results are now studied for implementation

10 6 Wuli production plant offers state-of-the-art processes with best practices in production and worker’s amenities Production is now at an optimal mix and no further capex is envisaged Floor Plan of Wuli Production Facilities Canteen and Recreational Facilities Hostel and Nursery Staff Dormitories Footwear Production Lines Office Logistics Centre and Conference and Exhibition Centre Apparel Workshop Open Space with Landscaping ____________________ (1)Including 8 at two older Jiangtou Plant

11 7 361° brand equity has strengthened significantly to command higher retail prices Brand equity will become and increasingly important as the market becomes more sophisticated although the value proposition remains core Key Strategic PartnersMajor Event SponsorshipsCelebrity Athlete Endorsements 361 is still focused on developing a multi-sport emphasis through key sponsorships of major international events organized in China Celebrity sportsmen endorsements is part of a product marketing strategy with a more personal and emotive appeal Steve Hooker Kevin Love Sun Yang

12 8 R&D spending, now at 1.5% of revenue, will continue to increase in the coming years The Company has now established two key partnerships for research and development, in Beijing and Guangzhou, for apparel and footwear respectively. They employ over 300 staff who are engaged in identifying and testing new materials and fabrics, design and development work and tailor- made products for professional sportsmen who are sponsored by the Company Company also collaborates with international design houses on a contract basis There will be further product differentiation as the consumer market begins to be more demanding

13 2. Financial Review

14 9 2011 financial highlights 2011 has been a difficult year for the industry but results are satisfactory

15 10 Revenues improved by almost 15% because of a solid performance by footwear For the year ended 31 December 2011 (For the year ended 31 December 2010) Footwear showed improvements in both volume and ASP as the expanded product range found appeal Apparel suffered badly in an extremely competitive market with the entry of many local and international casual wear brands even as smaller sportswear brands expanded production Kidswear continued to make solid progress as it gathers increasing appeal with national TV advertising on children's channels Higher wholesale prices will continue to be contributory but volumes are under pressure as retail margins shrink

16 11 Revenue remains largely dependent on footwear and apparel sales driven by both volume and ASP increases Sales VolumeAverage Selling Price +10.4% -33.4% +16.2% +33.8% Wholesale prices have increased by 400 basis points over the last eighteen months, reducing distributors' margins in a maturing market Footwear has fared better than Apparel and will be the DNA of the brand Higher ASPs are a result of both wholesale price adjustment as well as a favourable mix of higher quality products commanding higher retail prices Footwear should outperform Apparel as the latter competes in a broader market ( ’000)

17 12 Strong network presence in the western and northern regions will continue to provide solid support For the year ended 31 December 2011For the year ended 31 December 2010 Growth in likely to be uneven but the Group is well-positioned because of the geographical diversity of its net work ____________________ (1)Eastern region includes Jiangsu, Zhejiang, Hubei, Anhui, Hunan, Shanghai and Jiangxi. (2)Southern region includes Guangdong, Fujian, Guangxi and Hainan. (3)Western region includes Sichuan, Yunnan, Guizhou, Shaanxi, Xinjiang, Gansu, Chongqing, Qinghai, Ningxia and Tibet. (4)Northern region includes Shandong, Beijing, Liaoning, Heilongjiang, Hebei, Henan, Shanxi, Jilin, Tianjin and Inner Mongolia. Eastern Southern Western Northern

18 13 Margins showed slight improvement in 2011 and will probably remain relatively stable in 2012 Gross Profit and Gross MarginOperating Profit and Operating Margin Over the medium term, gross margins will buckle under competition as consumers become more discerning and demanding Net Profit and Net MarginROA and ROE (RMB mn) ROE ROA

19 14 Below the line costs have increased with the larger scale of operations Total Expenses (% of turnover) Selling and distribution expenses increased by more than 12% primarily because of a larger spend in advertising and promotion expenses.. These have increased because of new contracts with celebrity sportsmen and additional assistance in the form of subsidies for display racking and shelves in the newly opened stores in the second half of 2011. Administrative expenses increased by 30% due to heftier charges on depreciation arising from the completion of the Wuli Production Complex and higher R & D expenses.

20 15 Because of a difficult 2011, the group has leveraged on its financial strength to help distributors, retailers and suppliers Average inventory turnover cycleAverage trade and bills receivables turnover cycle Accounts receivables have declined significantly in the 1Q of FY2012 Average trade and bills payables turnover cycle Inventories have increased because of advanced deliveries of 2012 S/S products by some suppliers ahead of an early Chinese New Year To help relieve cashflow pressures on the distributors and retailers, the Company has implemented various initiatives Suppliers now prefer cash payments over bills because of liquidity problems

21 3. Outlook and Strategies

22 16 361 Degrees will emerge even stronger A strong management team coupled with an investment in systems will deliver results as the market consolidates

23 4. Q&A


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