1. The Automotive Side of Vehicle Infrastructure Integration ITS Georgia Meeting Savannah, GA - August 30, 2005 Dr. Jan Urbahn BMW of North America, LLC jan.urbahn@bmwna.com

2. The Automotive Side of VII ”Hey Dude, where is my car…?” Good question, but… …if you don’t know where your car is today… …VII may not help you in the future finding it… …at least not in its basic functionality… …but perhaps by subscribing to opt-in private services.

3. The Automotive Side of VII ”Hey Dude, where is my car…?” Telematics today…

4. The Automotive Side of VII Telematics Today – BMW Assist Life is Full…Let BMW Assist… Safety & Security Roadside Assistance Automatic Crash Notification SOS – Emergency Request Stolen Vehicle Recovery

5. The Automotive Side of VII Telematics Today – BMW Assist Life is Full…Let BMW Assist… Convenience Concierge Customer Relations

6. The Automotive Side of VII Telematics Today – BMW Assist Life is Full…Let BMW Assist… And more Directions, Traffic and Weather Hands-free Personal Calling using Bluetooth cellular phone

7. The Automotive Side of VII Telematics Today – BMW Teleservice Manual and Automatic Service Request

8. The Automotive Side of VII ”Hey Dude, where is my car…?” VII more than yet another telematics systems…

9. ITS in the US US DOT ITS Initiatives – 2005 Program Safety Integrated Vehicle Based Safety Systems Cooperative Intersection Collision Avoidance System Next Generation 9-1-1 Mobility Integrated Corridor Management Systems Mobility Services for All Americans Clarus Emergency Transportation Operations Global Connectivity Universal Freight Manifest Cross Cutting: Vehicle Infrastructure Integration

10. The Automotive Side of VII What is VII? Creating an “Enabling Communication Infrastructure” to support Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communications (VII Coalition)

11. The Automotive Side of VII The Objective of the VII-Initiative To determine if the investment necessary to equip new vehicles and the roadway infrastructure with communications is warranted and can be synchronized. (VII Coalition)

12. Convergence of Technology Vehicle Infrastructure Integration Telematics Service Providers Traffic Management Center (TMC) Communication Hot Spot (WIFI) Satellite to Vehicle GPS Vehicle- to- Vehicle -to- Roadside Private Sector Uses Vehicle to Cellular DSRC DSRC=Automotive Safety Radio – High Availability – Low Latency

13. ITS in the US VII – Why now? Wireless communication became ubiquitous in the past 10 years A vast number of standards and chipsets to choose from: 801.11a,b,g CDMA2000 EV-DO (Rev A) GSM UMTS EDGE 802.16e … 802.11p – PHY and MAC for DSRC High Bandwidth for relativly low costs

14. The Automotive Side of VII DSRC – Unique Capabilities Current Networks in use -Are operated centrally -Have a wide area coverage -Have a high communication latency DSRC Networks -Are operated locally -Can have a dedicated coverage -Have a low latency / high availbility

15. ITS in the US DSRC is a Short Range Radio Road Side Unit (RSU)  300m (1000m max) - “Hot Spot”-Topology Network  High data rate : 6-27 Mbps  Data only  Half duplex : One-way at a time  Security and privacy

16. ITS in the US DSRC operates at 5.9 GHz Unlicensed UNII-WiFi WiMaxDSRC 5.4705.8255.8505.925 Frequency - GHz 172174176178180182184 Control Optional 20 MHz HALL* 5.8555.8655.925 *High Availability and Low Latency

17. The Automotive Side of VII Active Safety Potential

18. ITS in the US Goal: Zero Fatalities 199020001980 Fatality Rate Fatalities 42,643 1.48 V I I D e p l o y m e n t “While crashworthiness standards have been and will continue to be very important, we are reaching the point of diminishing returns by focusing only on crashworthiness. The biggest return on investment in terms of lives saved and injuries prevented in the future will come from accelerated development and deployment of crash avoidance technologies.” –Jeffrey W. Runge M.D., Administrator NHTSA

19. ITS in the US Goal: Zero Delays 199020001980 Hours of Delay VMT Added Capacity V I I D e p l o y m e n t 46hrs/yr 28% 2% In the last 25 years the amount of Vehicle Miles Traveled rised by 28%, but the roadway network only grew by 2%. The result are more and longer traffic delays.

20. The Automotive Side of VII Possible VII applications Signal Violation Warning Stop Sign Violation Warning Curve Speed Warning Electronic Brake Lights Advance Warning Information to Vehicles In Vehicle Signing Ramp Metering Signal Timing & Adjust Corridor Management Traveler Information Electronic Payment Localized Weather/Road Condition Warning Winter Maintenance Probe Based Mapping

21. The Automotive Side of VII Possible VII applications But no personal communications like  VoIP,  SMS,  Email,  Etc…

22. The Automotive Side of VII DSRC – New Opportunities Enabler for Cooperative Safety Functions Vehicle to Vehicle Communication e.g. Rear Crash Warning Vehicle to Roadside Communication e.g. CICAS

23. The Automotive Side of VII The Role of the Vehicle –Car provides Access to the network –Customer experiences functionality of network through the car –Manufacturer of vehicle is 1 st contact for the customer and network-user

24. The Automotive Side of VII Institutional Issues Identified  Privacy  Data ownership  Data access  Liability  Deployment policy issues For a successful operation these issues have to be covered with policies.

25. The Automotive Side of VII Institutional Issues - Privacy Public Road Private Sphere

26. The Automotive Side of VII Privacy Privacy will be ensured by Policy… …and supported by communication protocol Anonymous Communication by hardware design for VII-basic safety and mobility services Privacy Policy with Service Provider for supplemental optional VII services

27. The Automotive Side of VII Proposed Personal Data Limitations Potential Data Use Anonymous data only Opt-in onlyVehicle-specific information not available by design and/or law Vehicle-specific data protected by corporate privacy policies and/or applicable law Public-Sector Transportation XX Public-Sector Commerce X Public-Sector Regulation and Permitting X (unless required by regulation or law) X Enforcement / Collision Investigation X Homeland Security / Surveillance X Private-Sector Commerce X (unless vehicle owner opts in) XX Private-Sector Transportation X

28. The Automotive Side of VII Standards are a basic requirement! VII is designed based on standards -802.11p for physical communication -IEEE 1609 for upper layer protocols and security -SAE for common message set

29. The Automotive Side of VII Global Research BMW works in the European Car-2-Car- Communication Consortium European Research Programs for Active Safety Look for Synergies in Research

30. The Automotive Side of VII Summary Today the customer can experience safety and security, mobility and convenience services. In the future VII will provide crash avoidance functions Ensure privacy and robustness of operations Standards enable nationwide usage Look for global synergies in research

31. Thank you for your attention! Questions?