1. Introduction Open Call Information Teleconference 16-17 May 2013 Michael Boniface, IT Innovation (mjb@it-innovation.soton.ac.uk)

2. Who’s who? Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 IT Innovation Michael Boniface – Project Coordinator Stephen Phillips – Project Manager ICCS / NTUA – Technical Manager Thanos Voulodimos JRS – Experiment Activity Leader Sandra Murg 2

3. Information Call Agenda  Project overview  Michael Boniface  Open call process  Stephen Phillips  Technical overview  Thanos Voulodimos  Venue overview  Peter Höflehner (Schladming) – 16 May 2013  Dimi Christop (FHW), Josep Escoda (CAR) – 17 May 2013  Questions and answers  Over to you! Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 3

4. Exploring “live” Social and Networked Interaction with the Future Media Internet

5.  Media  a key driver for Internet usage  Real-time experiences  increased value in real-time vs recorded content  User centricity  important for RTD of successful products and services  Web and Internet Observation  understanding how and why human activity occurs at locations offers large socio-economic potential Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 5

6.  Three important socio- economic sectors  tourism and entertainment  culture and education  high performance sports  Six Future Media Internet (FMI) technology areas  testbed management  social media  user generated content  high quality content  augmented reality  3D Internet EXPERIMEDIA Project Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 6

7. Challenges  Engage users from culturally diverse communities through R&D cycles  Understand social, economic, legal, and ethical consequences  Consider socially driven systems, complexity and uncertainty of use Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 www.flickr.com/photos/paolomargari/450873331 Accelerate research, development and exploitation of innovative Future Media Internet services through testbeds that support experimentation of new forms of social interaction and experience in online and real world communities. 7

8. EXPERIMEDIA is Unique in FIRE We are investigating what the FI will be used for.....not just how it will be operated Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 8

9. EXPERIMEDIA Testbed Concept  A place where people go for experiences, learning and social interaction  A place supporting four foundation elements for experiments  Smart Venue  Smart Community  Live Events  Baseline Future Media Internet Technologies  A hub for innovation  A target ecosystem Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 Smart Venue Smart CommunityLive Events Baseline FMI Technologies 9

10. EXPERIMEDIA Smart Venues Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 Schladming Ski Resort Foundation for the Hellenic World CAR High Performance Sports Training Centre 10

11. EXPERIMEDIA Smart Venues Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 Schladming Ski Resort Foundation for the Hellenic World CAR High Performance Sports Traning Centre Schladming participative community experiences social media, content delivery, augmented reality, open data large scale public local authorities, event managers, network operators, service providers, app developers, advertisers Foundation Hellenic World cultural and educational experiences multimedia exhibitions, virtual reconstructions, serious gaming medium scale public and pro (curators) museums, event mgmt, students, tourtists, curators CAR collaborative working experiences human sensing, 3D reconstruction, dynamic metadata synchronisation small scale professional students, permanent athletes, sports federations, coaches the experience the tech the scale the ecosystem 11

12. Stakeholder Impact Priorities for Experimenters Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 12 ExperienceSustainability Participant Locations (Venues) Observation & Measurement FMI Technology Real and Online Communities Venue Operator Technology Provider UnderstandingOpportunity Technology Developer

13. Experimental Technologies The EXPERIMEDIA Approach Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 Smart Venue Ecosystems Infrastructure Services FMI Architectural Vision Baseline FMI Technologies supporting Mixed Content Lifecycles Experiment Content Component Outcome Social Content Component Audio/Visual Content Component Pervasive Content Component 3D Content Component insights into the behaviour of FMI systems socio-economic impact on target ecosystem Experimental FMI System Design 13

14. Objectives of the Call  Experiments that want to trial FMI technologies  SMEs with beta technology  academics with innovative technology (ideally with letters of support from interested commerical parties)  Each experiment:  must target a single venue and demonstrate impact to stakeholders (e.g. quality of life through communication, visitor experience, sports performance, learning/education, etc)  must include users and motivations/incentives for their participation including where appropriate how such participation would scale throughout the experiment;  must consider the relationship between real-world and online interaction where real-world actions have real-world impact through the FMI;  must explore the relationship between QoS and QoE using EXPERIMEDIA methodology and tools;  must use two or more EXPERIMEDIA baseline components together as enablers of the experiment;  must demonstrate access to the necessary data required for the experiment;  must contribute to the future vision of the FMI and drive the evolution of the EXPERIMEDIA facility;  must have a clear route route to market and exploitation at least within, but ideally beyond the target venue context.  Innovative usage scenarios exploiting the multiple dimensions and scale of the EXPERIMEDIA facility, including system level experiments  A clear positive impact for users and other stakeholders within the venue ecosystems. Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 14

15. Schladming Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 15 RequirementsTechnical Constraints Experiments must aim to enhance visitor experience in the region during winter and/or summer sporting activities. Specific areas of interest include augmented reality goggles supporting real-time hands-free skier navigation, wearable sensor technologies and mobile devices supporting new types of individual and community ski training applications, route planning applications and services incorporating live tracking and congestion monitoring, crowd sourcing and participatory sensing for real-time environment monitoring. Tracking, training narratives and POI management where appropriate must be done using the PCC. Community activation and analysis must be achieved using the SCC. Experiment control and monitoring must be done using the ECC to capture and understand relationships between QoS, QoE and QoC metrics Where mobile applications are required they are expected to be published in the relevant application market place.

16. CAR Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 16 RequirementsTechnical Constraints Experiments must aim to enhance training sessions by using technology to improve the performance of athletes and help sports scientists design training plans through detailed multi- factor monitoring of biomechanics and physiology. Sports considered include: WaterPolo, Taekwondo, Strength Training and Conditioning., Gymnastics Swimming, Trampoline, Table Tennis, Diving Specific technical areas of interest are advanced techniques to manage athlete performance data acquired from cameras and multiple WiFi based sensors including 1) systems for high quality video acquisition and management targeting non-invasive real-time sports analytics and 2) multiple sensor-based performance tracking delivered via personal mobile and / or WiFi sensor gateways. Acquired data must be synchronized and integrated to provide multi-factor views on athletes’ training sessions AVCC must be used for management of video data. Experiment control and monitoring must be done using the ECC to capture and understand relationships between QoS and QoE metrics

17. FHW Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 17 RequirementsTechnical Constraints Experiments must aim to enhance learning experiences related to the Historical and Cultural Centre. Areas of interest include novel ways to deliver learning experiences to distributed communities using 3D content where human actors (e.g. teachers, experts, students, etc) participate/interact in virtual worlds as live reconstructions or animations. Techniques for compression and streaming of 3D models, and rendering and visualization targeting online (e.g. threejs) and immersive presentation technologies (e.g. PowerWall, Cave, Tholos) must be provided. 3DCC must be used for depth, skeleton and RGB acquisition of human actors. Experiment control and monitoring must be done using the ECC to capture and understand relationships between QoS, QoE and QoC metrics

18. Funding Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012 18 Target Venue Total Funding (Euros) Number of Experiments Funding Per Experiment (Euros) Schladming200,0002100,000 CAR160,000280,000 FHW100,0001 Total460,0005