1. Laura Bennett lb@embracepetinsurance.com 440-484-2261 www.embracepetinsurance.com blog.embracepetinsurance.com

2. Pop Quiz You just moved to the US with your family. Which of the following is the most challenging?

3. Pop Quiz A: Persuading your family to let you spend your life savings on setting up a pet insurance company with your first child a few months away and an unemployed husband?

4. Pop Quiz B: Deciding on just the right name and logo for your innovative pet insurance company?

5. Pop Quiz C: Persuading angel investors to invest in your pet insurance business plan because you said so?

6. Pop Quiz D: Persuading an insurance company to partner with you? They’ve never heard of you, you’ve never done this before and only you know anything about the product.

7. Pop Quiz E: All of the above

8. Embrace Timeline

9. Creating Something From Nothing Challenges Data Product design

10. Veterinary clinic data Issues: Uninsured data Referral clinics missing Exposure understated and more… Data

11. For Example: Rate of Claim Age of Dog Rate per thousand Future Years

12. Rate of Claim Adjusted Age of Dog Rate per thousand Future Years

13. Product Design - Existing Low, medium, high priced options Average pricing

14. Pet Parent Survey Findings: Want claims paid and on time Hereditary & chronic conditions Routine care included BUT… No-one knew what they needed

15. Solution: Customizable Policy Benefit to Customer PICK YOUR PRICE Benefit to Insurer PRICE YOUR RISK

16. Parameters: Product Deductible Copay Maximum Drugs and dental Chronic care

17. Parameters: Pet Species (dog or cat) Breed Age Spay/neuter

18. Parameters: Pet Parent Location Payment method Microchip Service dog Veterinary worker

19. L&H meets P&C LAW: Property / Casualty insurance NATURE: Life & Health insurance

20. Underwriter Experienced in pet insurance Responsible for 3 of top 4 programs in the UK

21. The Product – Get a Quote

22. The Product – One Click Later

25. Technology Scalable Microsoft platform Off-the-shelf customized Further integrate accounting & billing Real time Extensible e.g.Online claims processing

26. Results Positive response A lot of pre-existing claims Loss ratio within reason Tweaked terms & conditions 40% of book will claim each year

27. Laura Bennett lb@embracepetinsurance.com 440-484-2261 www.embracepetinsurance.com blog.embracepetinsurance.com