1. Tourism Export Council New Zealand 1.Tourism as an export industry 2.Trade intelligence & resources 3.Establishment of Young TEC 4.Inbound Tour Operators in 2014 5.Emerging markets & special interest sectors

2. 1. Why is tourism considered an export industry? Aim: Improve ‘insights’ why tourism is an export industry? Tourism, like agriculture is an export sector industry but works slightly differently: The product is still developed in New Zealand (just like the apple) It is sold offshore (like the apple) It is purchased for a foreigner (again like the apple) BUT it is experienced in New Zealand and therein lies the difference IRDs definition of ‘export’ is a non-resident who purchases a product or service from New Zealand

3. A Guide To Working With Inbound Tour Operators & Distribution Channels 2. New trade resource for tour operators Aim: To improve productivity by understanding distribution & pricing

4. 3. Introducing Young TEC Aim: To share tourism insights and prepare future tourism leaders

5. 4. ITOs have adapted Change from % group to % FIT (self drive) Upgraded technology and work with tourism aggregators eg. Expedia, Wotif, Booking.com Retail/promote other ITO product New niche ITO start ups eg. eg. Education, Golf, Luxury sector Aim: Working smarter and productivity for profit

6. 5. ITOs and Emerging Markets Aim: To develop emerging trade relationships & target for value