1. ESTABLISHING A FRANCHISE ASSOCIATION Brian Duckett brian@howarthfranchising.com

2. WHY HAVE AN ASSOCIATION? To promote the “Franchising” brand To protect the “Franchising” brand To share “knowhow” and good practice To set standards To solve problems To be a focal point for the franchise community

3. WHAT WILL YOU NEED? Vision and Mission Code of Ethics Constitution Objectives Budget Action Plan

4. THINGS TO CONSIDER Membership Criteria - who can join? –Franchisors –Franchisees? –Lawyers, Consultants, Banks –Other Suppliers?

5. THINGS TO CONSIDER Funding –Subscriptions – how much? –Sponsorship –Grants –Commercial activities

6. THINGS TO CONSIDER Management –Paid secretariat –Volunteer members –Legal advisor –Accountant –Premises

7. THINGS TO CONSIDER Activities –PR –Exhibitions –Website –Seminars –Training –Lobbying –Accreditation

8. THE BRITISH FRANCHISE ASSOCIATION Founded by ten franchisors in 1976 Now has 350 franchisors and 150 affiliates Three grades of franchisor member Strict accreditation criteria No franchise-specific legislation “Don’t sign without the BFA sign”

9. BFA ACCREDITATION Management Team Market Prospects Franchisor Financial Commitment Franchisee Financial Risk Structure Franchisee Recruitment Policy Training and Support Ethical Compliance Track Record Working with approved advisors

10. LESSONS FOR DEVELOPING MARKETS Establish clear ethical guidelines Establish clear legal structures Educate government and the public Get the banks involved Establish the Association as “The Voice of Franchising in Kenya”