1. Member & Unit Services Division Presidents’ Conference Call8.10.2015 Presidents’ Conference Call – 8.10.15

2. Agenda Welcome Update from Janice Weinman, Executive Director & CEO 50 State Advocacy Communications Network – Pennie Branden, PRAZE Marketing & Communications – Yoram Ezra Missions – Marcia Gabrilove-Ladin Development Update – Barbara Fleischer, Sheila Macks, Roslyn Tuton, David Pasternack Private Time With Fredi and Ann Presidents’ Conference Call- 8.10.15

3. Update from the Executive Director Presidents’ Conference Call – 8.10.15 Janice Weinman Executive Director and CEO jweinman@hadassah.org

4. 50 State Advocacy Communications Network Presidents’ Conference Call – 8.10.15 Pennie Branden Policy Associate psbranden@hadassah.org

5. Presidents’ Conference Call – 8.10.15 Propelling the 50 State Advocacy Network A Network Seasoned Volunteers Shared Power Network Captains & State Chairs Organized Action Local Leaders

6. Presidents’ Conference Call – 8.10.15 States with Advocacy Network Representatives Arizona, Colorado, CT, DC, Florida, Georgia, Illinois, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Washington (state), Wisconsin, Website: Hadassah.org/advocate

7. Presidents’ Conference Call – 8.10.15 Day in the District: 5 Easy Steps As outlined in the Day in the District Guide: 1 Planning & logistics for the meeting 2 Schedule a legislator meeting 3 Prepare your members 4 Lobbying the legislator (“The Ask”) 5 Continuing the Relationship (Conclusion & Follow up)

8. Presidents’ Conference Call – 8.10.15 Gender Equity in Medical Research (G.E.M.): What is the problem?  Women and men often present different symptoms for the same diseases.  Women also react differently to certain drugs and medical devices.  However, women only represent one- third of the participants in clinical trials to test drugs and devices.  This leads to misdiagnoses and compromised care for women.

9. Presidents’ Conference Call – 8.10.15  Women’s preventive health is essential for wellness, disease prevention and early detection.  Basic education could greatly improve patient and provider awareness about women’s preventive health. Preventive Health

10. Presidents’ Conference Call – 8.10.15 Iranian Nuclear Agreement Talking Points Iran’s transparency about it’s nuclear activities Security safeguards Compliance prior to lifting of economic sanctions

11. Presidents’ Conference Call – 8.10.15 We Have the Tools You Need

12. Quick Links Presidents’ Conference Call – 8.10.15  Intranet.hadassah.org: Resources > PRAZE > Advocacy  Planning & Commitment Form: tiny.cc/DayintheDistricttiny.cc/DayintheDistrict  Email: advocacy@hadassah.org  Website: Hadassah.org/advocate  Facebook.com/Hadassah  Twitter.com/Hadassah Hadassah New York Day in the District with Congresswoman Carolyn Maloney

13. Marketing and Communications Presidents’ Conference Call – 8.10.15 Yoram Ezra Director, Web Strategy yezra@hadassah.org

14. Presidents’ Conference Call – 8.10.15

17. USER NAME IS YOUR HADASSAH EMAIL ADDRESS

18. Presidents’ Conference Call – 8.10.15

24. Development Division Presidents’ Conference Call- 8.10.15 Sheila Macks Grassroots Donor Services, Perpetual Yahrzeits smacks@hadassah.org David Pasternack Development Division Director dpasternack@hadassah.org Barbara Fleischer Chair, Cards and Certificates bfleischer@hadassah.org Roslyn Tuton Chair, eCards RLT2005RLT@yahoo.com

25. Presidents’ Conference Call – 8.10.15 THE FUTURE OF FUNDRAISING NEW Research Campaign Research mailing to potential high level donors went to 30,000 people July 22 Comprehensive major gifts brochure coming in September Grassroots brochure coming this Fall New video Research webpages In-depth 1-pagers on research areas 2016 Advertising campaign

26. National Blitz, Phase I (Ongoing) Presidents’ Conference Call – 8.10.15 BostonFrieda Rosenberg, Jaime Seltzer Chicago/St. LouisJoyce Rabin, Susan Levin-Abir Scottsdale/TucsonKathy Hershfield, Harriett Zeitlin Southern RegionsRoselle Ungar, Galit Brichta Texas Miki Schulman, David Pasternack National Blitz, Phase II Areas Under Consideration: Denver/Aspen/Vail Charlotte/Hilton Head Greenwich Palm Beach Detroit Washington D.C. Cincinnati Wichita/Kansas City/Milwaukee

27. Presidents’ Conference Call – 8.10.15 Upcoming Doctor Visits Aug 9Berkshires Brunch Aug 22-29Hamptons, Cape Cod Erez Meltzer & Prof. Haim Dannenberg Oct/NovBaltimore and Washington D.C. Prof. Gothke Nov California Prof. Zangen DecFlorida Prof. Eyal Banin

28. Presidents’ Conference Call – 8.10.15 Direct Mail Annual Fund Appeal Greeting card to SMDs and Guardians Rosh Hashanah

29. Presidents’ Conference Call – 8.10.15 Rosh Hashanah New Rosh Hashanah Card Order Now: 1-800-880-9455 R#2565 Apple and Vine Shanah Tovah Rosh Hashanah eCard Campaign Hadassah.org/RoshHashanah Bulletin ad Available on My Hadassah

30. Presidents’ Conference Call – 8.10.15 Yom Kippur & Sukkot

31. Presidents’ Conference Call – 8.10.15 Year End Campaign* Match campaign Tower Focus – Possibly for the Internal Medicine Institute Research focus Red Envelope *Most Critical Campaign of the Year Brought in $785,000 in 2014

32. Missions Presidents’ Conference Call – 8.10.15 Marcia Gabrilove-Ladin National Vice President mladin@hadassah.org

33. Private Time with the Presidents Presidents’ Conference Call - 7.6.15 Ann EisenbergFredi Brown Presidential Development Co-Chairs