1. Real Life Challenges Essential Question: What are some ways commercialism affects media? I. Exploring Knowledge: What Do You Know About Advertising and the Media? II. Shared Reading: Branded: The Buying and Selling of Teenagers III. Expanding Knowledge: What Do You Know About Advertising and the Media? SB III U2 L4 Media and Commercialism Agenda

2. Exploring Knowledge: What Do You Know About Advertising and the Media? What Do You Know About Advertising and the Media? Write your best guess in answer to the following questions: 1. How many minutes of advertisements are in a typical one-hour TV show? _________ 2. How many pages of ads are there in a typical fashion magazine? __________________ 3. How many minutes of ads are there in an hour of radio? ________________________ 4. What is the annual revenue of the “free” Google Web site? ______________________ 5. What percentage of NBA sports arenas are named for corporations? _______________ Page 118

3. Shared Reading: Branded: The Buying and Selling of Teenagers As a class, we will be reading Branded: The Buying and Selling of Teenagers, a non-fiction article by Alissa Quart. As we read, we will chunk the text. (The teacher will read and model a read aloud strategy for the first paragraph.) Pages 119 - 122

4. Shared Reading: Branded: The Buying and Selling of Teenagers S O A P S T

5. Expanding Knowledge: What Do You Know About Advertising and the Media? By yourself, complete the below writing assignment found on page 118. Writing Prompt: Most media are brought to you by paid advertisements. In a well-developed paragraph, identify your concerns, and provide specific examples to show why your concerns are significant. You may use information from Activity 2.3 as additional support.

6. Expanding Knowledge: What Do You Know About Advertising and the Media? commercialism

7. Expanding Knowledge: What Do You Know About Advertising and the Media? For homework, bring to class a one-page print ad from a newspaper or magazine that features a man or a woman.