1. Keeper of the Clover Your Responsibilities as 4-H Youth Professionals

2. Keepers of the Clover must Provide oversight of county 4-H programs to ensure proper use of 4-H Name and Emblem Help implement a county system to manage N & E use Help educate county staff and volunteers on proper use of N & E

3. It’s the Law! The 4-H Name and Emblem are held in trust by the U.S.D.A. Secretary of Agriculture under provisions of: –Title 18 United States Code Section 707 –Section 7 Code of Federal Regulations Part 8

4. 4-H Name & Emblem Has special status Used only as authorized by statute, and As authorized by Secretary of Agriculture or designated representatives

5. 4-H Name Guidelines Numeral “4” separated from a capital “H” with a hyphen Do not use the 4-H Emblem in place of the word “4-H” in a title or text

6. 4-H Emblem Basics A four-leaf clover with a letter “H” in each leaf Stem turned to the right Include 18 U.S.C. 707 –To right of stem, or –Below bottom right leaf

7. 4-H Emblem Basics Use the whole image Do not remove any leaves No text or images over any part of emblem Keep it upright No distortion Proper color –Green, White, Black, Metallic Gold

8. 4-H Name and Emblem The 4-H Name and Emblem is a federally protected mark. Everyone using that mark must have authorization to do so.

9. This means Everyone! State and local Cooperative Extension Services 4-H Clubs, Volunteer Leaders and 4-H members Affiliated Committees, groups and other entities Activities and Events Incorporated Groups Commercial Vendors

10. Authorization The Secretary of Agriculture is the authorizing agent. Land-Grant Universities and the Coop Extension System are authorized to use the 4-H Name & Emblem LGU and CES are not authorizing designees of the N & E.

11. What does that mean? Within a state (or county), the 4-H N&E may be used in support of the state (county) programs, but state (county) officials may not authorize other entities beyond the scope of their program to use the 4-H N&E.

12. Approval Basics Usage for educational and character building purposes of 4-H Program Educational or informational uses are in best interest of program Usage consistent with dignity of program Usage can be properly controlled Usage is for specific time period Usage follows graphic use guidelines

13. Approval Basics No use permitted that exploits the program No endorsements (or implied endorsements) allowed No exclusive use by others Products and services need approval –Must include non-endorsement statement

14. Use of 4-H N&E by: 4-H members/clubs –Approval not required –May use with project work, exhibits, etc. –Fundraising requires approval! Media –Authorization not required for uses of Tribute Educational Informational –Must follow graphic and other standards

15. This includes Fundraising Fundraising using 4-H N & E permitted for specific educational purposes. Must have approval of appropriate Coop Extension office (county, state, national) Approval requirement written as part of Title 7, C.F.R. (Subtitle A), section 8.9

16. Fundraising All money received must be expended to further 4-H educational programs. Must be plan to account for funds prior to authorization. Follow state policy. Includes 4-H clubs and supporting groups (friends, foundations).

17. Working with Vendors Written authorization –Memorandum of Agreement or letter Must inform vendor that: –4-H Name & Emblem is federally protected mark –Specific product –Specific duration (may not exceed one year) –Graphic Standards –Permission may be revoked at any time

18. Penalties for improper use? Authorization to use N & E may be withdrawn at any time. Immediately. Fines. Up to six months prison. Federal prison.

19. Learn More National 4-H Headquarters –http://nifa.usda.gov/resource/4-h-name-and-emblemhttp://nifa.usda.gov/resource/4-h-name-and-emblem –Policy and User guides –Factsheets eXtension Training Videos –http://campus.extension.org/http://campus.extension.org/ –http://campus.extension.org/course/view.php?id=528http://campus.extension.org/course/view.php?id=528

20. Program Specialists Role Program Specialists are in the direct line of authority –USDA to LGU to 4-H Program Serve as Iowa 4-H/ISUEO representatives for 4-H Name & Emblem issues