1. group members: 伍雅娟、梁敏怡、曾玉婷
Chanel
group members: 伍雅娟、梁敏怡、曾玉婷

2. CHANEL (CHANEL), is a has 80 years experience in famous brand, CHANEL fashion has always elegant, concise, elegant style, she is good at breakthrough tradition, early 40 s, it succeeded in bringing women's wear "bound" to a simple, comfortable, perhaps this is the earliest contemporary sportswear. Founder Gabrielle Chanel Chanel founded in 1913 in Paris, France, Chanel, Chanel product variety, have clothing, jewelry, accessories, cosmetics, perfumes, each product is famous, especially her perfume and fashion.

3. perfume NO.5 五号香水 COCO MADEMOISELLE 可可小姐 CRISTALLE 水晶恋
ALLURE HOMME SPORT 男士运动

4. fashion brand

5. cosmetics

6. CHANEL - brand continue
Since chanel's death in 1983, by the design genius he carr (KARL unabashed LAGERFELD) succession. Karl, he has a free, and easy design point of view, he is always incredibly put the two opposing art feel the unity in the design, is bold and unrestrained and dignified, both the French romantic, humorous, and German rigorous, exquisite. He is not the same model line and preference colour, but from his design from beginning to end all can figure out "chanel" pure demeanor.

7. Target market
Advocating popular and Elegant Noble Senior white-collar workers
As an expensive luxury goods, Chanel has a certain economic basis of years old of women as the target group

8. However, through luxury survey, luxury consumption gradually carried out, so it will also lead to chanel in its future marketing with the age of the target market.

9. Marketing Mix
4P’s
Product
Promotion
Price
Place

10. Product
product mix:the major are women's products,such as clothes、perfumes、cosmetics skin care products and bags.
product design:elegant、simple、exquisite,keep "pure style"
product quality:superior、delicate、noble、luxurious

11. Price marketing target:keep the product quality,expand market
production cost: high cost
market structure:monopolistic competition market（垄断性竞争市场）

12. Place
CHANEL have boutiques around the world ,and they are located in prosperous business districts or in the senior department stores

13. Promotion
Advertisement
Celebrity Advertising
Fashion Show
Film

14. Thank You