1. SOM 301-001 Team Twelve

2. Agenda 1.Company Overview 2.Mission Statement 3.SWOT Analysis 4.Limitations 5.Management and Business Structure 6.Operation of Website 7.Marketing 8.Data Warehousing and Data Mining 9.Estimated Financial Costs and Balance Sheets 10.Conclusion

3. Company Overview  Couponerffic.com is an online based coupon company  Customers create profiles, search and save instantly

4. Our Mission We are an online coupon service dedicated to customer service and convenience. We plan to work with many different retailers and grocers across the nation to save you valuable time and money. Our number one goal is to change the way people save money. Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dwrit ing%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle

5. SWOT Analysis  Unique  Convenient  Web based  Wide range of items  Valuable  Provides market research to investors  Not established company  Develop new software  Obtain a share of the market  Develop relationships with clients and investors StrengthsWeaknesses

6. SWOT Analysis  Green marketing  Global expansion  Improving a current concept  Competitors  Compatibility of the software  Security: Identity theft OpportunitiesThreats

7. Limitations  Compatibility of software/technology on different systems  Compatibility of stores: U.S. and Japan  Established companies may not recognize benefits advertising with new company

8. Management & Business Structure  Joint venture: two or more companies share profits and losses  Similar partnerships would include Hotels and Airlines for Frequent Flyer Miles Omega Enterprise Parent Company Associated Brand Associated brand Associated Brand Couponeriffic

9. Operation of Website  Sign-up through website  Nominal one time card fee of $5  Card stores customer information and serial number  Email updates and notifications  Customer selects store coupons  Customers who shopped here also shopped at _________  Customer’s information is sent to store  At time of purchase applicable discounts are automatically deducted

10. Target Market & Competition  Broad  US  Japan  Both ranked high in technology integration  Specific  Mothers  College Students  www.coupons.com  www.valpak.com  www.coolsavings.com  Coupon booklets via mail “New Study Identifies World's Most Innovative Nations.” (2008 October). Business Wire. Retrieved November6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011). Target Market Competition

11. Promotion  Facebook  Top social network in US  Mixi  Top social network in Japan  Twitter  Available in US and Japan  Blogs  Target at home mothers  Email alerts  Target working mothers  Applications/Widgets  iPhone  Blackberry  Sharp SH models  Text alerts Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009. Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent, 32(2), 14-15. Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461). Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009. Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009. Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009. Internet Phone

12. Data Warehousing & Data Mining  Gathering of customer data, and categorizing customers into specific groups in relation to the business  Creating targeted offers for the particular customer category groups  Taking account or tracking the results to improve customer responses.

13. Estimated Project Cost: $2,600,000

14. Couponeriffic Income Statement Projection for Year 2011 2011 REVENUE Subscription Fees$1,250,000 Advertisement Charge Income Data Mining Income $500,000 Total Revenue$2,250,000 Cost of Sales$87,500 Total Cost of Sales$87,500 Gross Profit$2,162,500 EXPENSES Salary Expense$1,590,000 Marketing Expense$315,000 Website Expense$63,008 Rent Expense$12,000 Utility Expense$10,000 Other Expense$51,000 Total Expenses$2,041,008 Net Income$121,492

15. Couponeriffic Balance Sheet Projection for Year 2011 2011 ASSETS Cash$1,350,000 Account Receivable$900,000 Contingency Funds$400,000 Land and Building$650,000 Equipments$83,392 Inventories$3,500 Total Assets$3,386,892 LIABILITIES Salary Payable$1,590,000 Note Payable$500,000 Account Payable$451,008 Total Liabilities$2,541,008 EQUITY Contributed Equity$845,884 Retained Earning$0 Total Equity$845,884

16. Conclusion Omega Enterprise: Couponeriffic.com Changing the way people save money Your support determines success