2. In 1982...

6. Greetings from Brisbane

7. In 2012...

10. http://www.flickr.com/photos/usnationalarchi ves/4272512102/sizes/l/in/photostream/

11. http://www.flickr.com/photos/garryknight/681 8061369/sizes/l/in/photostream/

13. Facebook: Why?

14. Social Media: Why?

15. Statistics... 31 million on Facebook 20 million on Twitter Source: Facebook June 2012 Source: Semiocast, January 2012 7.9 million on LinkedIn Source: Umph, September 2012 10 million daily newspapers Source: Wikipedia, February 2012

16. Via threeshipsmedia

17. “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,New York UniversityArthur L. Carter Journalism Institute December 2011 Future of newspapers...

18. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

19. Facebook: Stats http://www.flickr.com/photos/russbrady22/49 9107382/sizes/l/in/photostream/ Nb. Not everyone likes it

20. Facebook: Stats

21. Facebook: Why? http://visual.ly/facebook-vs-television

22. Facebook: Why? http://visual.ly/facebook-vs-television

25. Glasgow 524,420 in 10m

26. Glasgow 524,420 in 10m

27. Glasgow 524,420 in 10m Edinburgh 320,840 in 10m

28. Glasgow 524,420 in 10m Edinburgh 320,840 in 10m

29. Glasgow 524,420 in 10m Edinburgh 320,840 in 10m Portree, Skye 1,740 in 10m

30. Glasgow 524,420 in 10m Edinburgh 320,840 in 10m Portree, Skye 1,740 in 10m

31. Facebook: How?

33. pieces of strategy 44 7

34. 1 Share the sweets

35. 44 2 Who should use Facebook? People should

37. Twitter is not a golden bullet (but it is a bullet) inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3

38. 4 Use many Facebook pages

39. 44 5 Don’t use 3 rd party apps

40. 44 6 Be connected

41. 44 7 Go out onto Facebook

42. 44 7 Go out onto Facebook

43. 44 7 Go out onto Facebook

44. 44 7 Go out onto Facebook

45. Facebook: How? 5 fundamental rules of social media

46. 1. Be Social

47. 2. Be a Sharer

48. 3. Be Connected

49. 4. Be Timely

50. 5. Be Informative

52. Be social

60. Be a sharer

65. Be connected

73. Be timely

77. Be informative

86. 44 5

87. 5 Be Social

88. 44 5 Be Social Be a Sharer

89. 44 5 Be Social Be a Sharer Be Connected

90. 44 5 Be Social Be a Sharer Be Connected Be Timely

91. 44 5 Be Social Be a Sharer Be Connected Be Timely Be Informative

93. How not to do it...

95. Don’t be frightened to innovate

96. @danslee

97. Thank you! Daniel.slee1972@gmail.com www.danslee.wordpress.com www.comms2point0.co.uk Twitter: @danslee