1. 21/09/2015© Estonian Patent Library Role of patent libraries in the balanced economical development of the EU region Estonian Patent Library – www.patentlib.ee Sirje Tambaur tel +372 6411 474 sirje@patentlib.ee

2. 21/09/2015© Estonian Patent Library Intellectual Property (IP) Protection Copyrights Berne Convention 1886 literary works artistic works performances musical compositions scientific works computer programs databases Industrial Property Rights Paris Convention 1883 trade marks appellations of origin patents and utility models industrial designs integrated circuits layouts

3. 21/09/2015© Estonian Patent Library IPR system counterparts Author/proprietor – would like to have monopoly rights to compensate made expenses: for free, all over world and forever Competitors / consumers – new technologies, artistic and literally works and products are good, but no extra income needed for the author / proprietor IPR system = social agreement state gives the author / proprietor monopoly after collecting fees; on limited territory, for limited time period and type of products. The inventions must be described and published, the rising fees force to accelerate innovation

4. 21/09/2015© Estonian Patent Library Roles Patent Office – files the IP protection applications and performing consecutive examination, issues protection documents (certificates or patents), advising, publishing IP information, seminars Patent Library – provides public and other offices abroad with IP information, patent information searches, trainings for clients Patent attorney – acts as communicator between IP proprietor – Patent Office, obligatory for not local proprietors. Translations, legal advices, compiling patent specifications and claims

5. 21/09/2015© Estonian Patent Library Licence agreement made rich Ermal Cleon Fraze (1913-1989) invented a pop-top can in USA in 1959. He licensed it to a Alcoa and collected royalties of sells of 150 billion cans - 0,1 cents per can. Product improvement lasted for decades

6. 21/09/2015© Estonian Patent Library EU strategy (Lisbon strategy) European Council held a special meeting on 23-24 March 2000 in Lisbon: a new strategic goal for the next decade: to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion. http://europa.eu.int/ISPO/docs/services/docs/20 00/jan-march/doc_00_8_en.htmlhttp://europa.eu.int/ISPO/docs/services/docs/20 00/jan-march/doc_00_8_en.html

7. 21/09/2015© Estonian Patent Library From Lisbon strategy to local strategy economic growth rate of around 3% Community patent and utility model in 2001 (not fulfilled) establishment of an European Research Area R&D expenses not less that 3% of GDP Success Estonia 2014 http://www.peaminister.ee/failid/ee2014_eng.rtf http://www.peaminister.ee/failid/ee2014_eng.rtf EPO survey 2003 http://www.european-patent- office.org/news/info/survey2003/epo_user_survey.pdfhttp://www.european-patent- office.org/news/info/survey2003/epo_user_survey.pdf

8. 21/09/2015© Estonian Patent Library How IPR helps getting money? high technology products make higher profit trademarks (brands) give extra money immaterial property: can be sold, licensed etc income from monopoly production infringement compensation by pre-court settlement or in court (amount of sales) NB! IPR owner gets the most of profit! SMEs - success stories http://www.wipo.int/sme/en/case_studies/index.htm http://www.wipo.int/sme/en/case_studies/index.htm

9. 21/09/2015© Estonian Patent Library Industrial property protection strategy Protecting your IP (patents, utility models, designs, trademarks) on every market (country) Secrecy Being ready to defence rights of your own ownership of the new product (digital signing, publishing in local newspapers, your competitor’s IP is not new worldwide) protecting only strong patents with big market share (product localisation, certification) insurance (on the event of high trial costs of trials)

10. 21/09/2015© Estonian Patent Library Using patent information ep.espacenet.com Patent databases enable to find good solutions to the technical problems for free (without protection in your country) Competitors surveillance can be performed by using databases on regular bases Check trademark and industrial design databases to be sure – your design is original The other sources of information cannot be ignored

11. 21/09/2015© Estonian Patent Library Supporting SMEs patent libraries organise special trainings on industrial property protection matters and patent information FP6, SME TechWeb http://sme.cordis.luhttp://sme.cordis.lu IPR helpdesk http://www.ipr-helpdesk.orghttp://www.ipr-helpdesk.org special supporting and technology transfer centres, funds coordinated by Enterprise Estonia www.eas.eewww.eas.ee Estonian Internet portal for entrepreneurs www.aktiva.ee www.aktiva.ee

12. 21/09/2015© Estonian Patent Library Recommendations for entrepreneurs Continuous product development gives advantages in competition An employee must search periodically relevant industrial property information (or order from patent specialists) All possible industrial property must be documented and relevant protection strategy chosen Know different supporting and funding possibilities Publish or commercialise only protected ideas Commercialise products with the help of IP protection documents Source: Ott Moorlat, Talis Bachmann, Siiri Same, Mart Moorlat “Eesti väikese ja keskmise suurusega ettevõtete tööstusomandi kaitse alane teadlikkus ja selle tõstmise võimalused”. Tallinn: Moorlat & Ko Patendibüroo, 2002

13. 21/09/2015© Estonian Patent Library Lets have a lot of industrial property owners in Baltics!

14. 21/09/2015© Estonian Patent Library Messages Culture includes technology Industrial property protection strategy is a very important part of a business strategy Using patent information gives advantages to companies Industrial property protection can be profitable Co-operation between different libraries and other innovation and marketing supporting bodies gives an extra value - we are stronger together Communication accelerates getting new information Encourage creativity – the source of innovation