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Save Tomorrow, Today 2006/07 ANNUAL REPORT TO THE PARLIAMENTARY PORTFOLIO COMMITTEE ON ENVIRONMENT AND TOURISM 31 ST OCTOBER 2007
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Outline Background Set up Planning Execution Finance April – October 2007 Update Way forward
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Introduction South African environmental awareness & endorsement campaign Legacy of the World Summit on Sustainable Development, Johannesburg 2002 Established by Government through the Department of Environmental Affairs & Tourism (DEAT) Government initiative Independent - works with Government, Civil Society and Business
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Everything we do must be: Beneficial to people and the environment 1 Positive and motivational 2 Solution-oriented 3 4 Partnership-driven and involving
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ENDORSEMENT EDUCATION & AWARENESS MANDATE 1: MANDATE 2: OUR MANDATE
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water wastepollution energybiodiversity Product lifecycle greening/ eco-friendly Support systems Economic and social factors OUR APPROACH
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InY Progress 2006/07 PHASE 1: Set up Board of Trustees appointed in 2006 Development of vision Appointment of CEO Briefed Parliament in October 2006 Staff commenced duty November 2006 Head Office established November 2006
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InY Progress 2006/07 Contd ’ PHASE 2: Planning Appointed PR agency via tender process Development of campaign strategy Development of Greening Framework Appointed Fundraising agency Developed Stakeholder Relations Policy and Strategy
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InY Progress 2006/07 Contd’ Phase 3: Execution Marketing Research & Liaison; Endorsement system Corporate Affairs Financial Statement
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EDUCATION AND AWARENESS FOR SUSTAINABILITY. www.indaloyethu.co.za Marketing Indalo Ways
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Endorsement System The Endorsement system will run over an initial two-year period and will be evaluated on a regular bases. It will identify, profile and recognise eco- excellence, where the principles of sustainable development have been achieved with full consideration for all aspects of the environment. Objectives Unite greening activities under one umbrella; Endorse the effectiveness and efficiency of environmental products, services, processes and events; and Enhance the market for green goods & services
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Endorsement System Contd’ Developmental phases Phase 1: Commission study and analysis of endorsement systems incl related costs and risk management Phase 2: Review recommendations/best practices Phase 3: Adopt and develop suitable product in consultation with stakeholders Phase 4: Roll out prototype in first quarter 2008
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Alignment with DEAT InY complements the work of DEAT and recognizes the value of joint planning to develop an action plan with; Key priorities Short and long-term goals Timeframes Roles and responsibilities Indicative budget Process for taking this forward
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Corporate Affairs DEAT & WESSA entered into an agreement to collaborate in the establishment of InY. The unit has successfully implemented a sound corporate governance model comprising: Board of Trustees Sub-Committees: EXCO Audit & Finance Nomination & Remuneration & Governance Employment Equity Executive management level: 25% Female,75% Males Total staff composition: 65% Females and 45% Males
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INDALO YETHU TRUST BALANCE SHEET as at 31 March 2007 Notes2007 2006 R ASSETS NON - CURRENT ASSETS Property, plant and equipment3293 931 - CURRENT ASSETS17 658 402 20 162 136 Investments on call417 442 431 20 161 557 Deposits29 500 - Accounts receivables110 030 - Bank balances76 441 579 –––––––––––––––––––––––– TOTAL ASSETS17 952 333 20 162 136 ======================= EQUITY AND LIABILITIES CAPITAL AND RESERVES Trust capital5100 100 Accumulated loss(2 673 179)161 455 Trust fund20 000 581 20 000 581 –––––––––––––––––––––––– Total capital and reserves17 326 962 20 162 136 –––––––––––––––––––––––– CURRENT LIABILITIES625 371 - Leave pay provision movement14 800 - Accounts payable296 326 - PAYE Control265 999 - UIF Control9 830 - SDL Control9 316 - Provident fund control account29 100 - –––––––––––––––––––––––– TOTAL EQUITY AND LIABILITIES17 952 333 20 162 136 =====================
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BEYOND THE ANNUAL REPORT (Apr –Oct 2007)
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Marketing/Media Campaign Activation; Mogale City in May 2007 Media campaign commenced in September 2007 supported by PR on several mediums; national television, regional & national radio, BP Forecourts, billboards and s elect publications Partnered with WWF to promote Al Gore’s Inconvenient Truth DVD In talks with SABC to solidify partnership on the Green Revolution campaign Approached other media owners for extended reach; M-net, Primedia, e-Tv, NCRF Strategic partnerships; Enviropedia, Alive 2 Green, Greenprint, Independent Newspapers, Media 24, Mail & Guardian & Cape Media
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Stakeholder Relations Participated in Waste Management Conference organized by DEAT, March 2007 Greening Tourism Indaba 2007 Eco City campaign One national meeting in Pta, and three provincial meetings (WC, KZN, MP and FS) Signed MoU with the University of Stellenbosch MoU with Helsinki University, Finland (Workshop) Green Drinks
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Projects Community Outreach Eco Ambassadors and Eco Activists Greening Tourism Indaba/Sector World Environment Week 2007 Greening the World Environmental Education Congress Greening 2010 Media and Environment Youth and Environment
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Funding requirements Indalo Yethu requires at least R 40m for a sustainable campaign over the next two years: Endorsement system - R 15m Media campaign – R 18m Administration – R 5m Sponsorship targets Identified potential funding (donor sector) – R 2m Targeted funding (private sector) – R 40m
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Financials at 29 October 2007 Opening Balance @ 1 April 2007R 17,952, 333 Closing Balance @ 29 October 2007 R 8, 972, 209 Total expenditure to date R 8, 980,124 Breakdown of the above expenses Operations R 6,112,775 (68%) All inclusive Salaries R 1,724,206 (19%) Administration R 1,143,143 (13%)
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Key Priority Areas Plan for sustainability Introduce environmental endorsement system Mass Media Campaign Community Outreach
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RECOMMENDATIONS & WAY FORWARD Note the report Note the miss match between mandate and budget, and the need for additional funds - approach government departments; DOE,DOA,DEAT & DWAF for additional funding Development of capacity building programmes for ward committees Drawing the link between InY and other national programmes Support alignment Developing and implementing of an effective Monitoring and Evaluation system
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