1. Marketing and Public Relations By danny relacion

2. Marketing Process of getting goods and services to the customer. *Market development *Advertising and Public Relations *Sales

3. Marketing Development Establish the company’s goals Define strengths and abilities

4. Marketing Development What is the size of your firm and what is its general organization? What types of employees do you have and what are their areas of expertise? Who is the person in your firm responsible for your marketing efforts? What are your firms strengths? What are your firms weaknesses? How do you expect to overcome these weaknesses? Which selling tools are available to you and which ones will you need to acquire?

5. Market Research Identifying additional business areas and to establish ways that might be effective in securing business in these areas. *Investigating the Competition *Identifying the Client *

6. Sources for Jobs Referrals Friends Interprofessionals Contractors Manufacturers, Representatives, Wholesalers, Suppliers, and Distributors. Business Development Organization Government Governnment Officials Owners

7. Networking The process of developing using your contacts for informal advice and moral support as you pursue your career is called networking

8. Networking Meet business contacts on a regular basis. Make the first contact. Ask the right questions Network with your competitors Stay in touch Send birthday and anniversary cards Send “thank you” notes Promote others Try to enlarge your networking system

9. Public Relations Public relations comprises those business functions concerned with informing the public of your abilities, activities, and policies; attempting to create a favourable public opinion.

10. Public Relations To make you known to your resources. To make you known to your peers. To make you known to potential clients.

11. Fundamental Public Relations Provide the best service possible. Call on potential clients. Talk to current clients Attend every event possible within the community. Go to various conferences or seminars and sit with your prospective clients. Meet people Be aware of your personal appearance Learn to advertise yourself

12. Tools of Public Relations Business Card Stationery Letters of Interest Portfolio Mailings Brochures Letters of Commendation