1. User Engagement Related to Advertising By Briana Candito

2. What is User Engagement ? Connection between a user and a technological resource “Successful technologies are not just used, they are engaged with.”

4. Would a user identity with these sites? Would a user identity with these sites? http://www.lowpriceskates.com/ http://chiptune.com/ http://www.skinnygirlcocktails.com/the- cocktails/ready-to-serve-cocktails http://www.skinnygirlcocktails.com/the- cocktails/ready-to-serve-cocktails

5. Characteristics of User Engagement Focused Attention Positive affect Aesthetics “Endurability” Novelty Richness and control Reputation expectation and trust Motivation Interests and Incentives And/OR The FOUR I’s

6. How to measure User Engagement Metrics ? #1 Create a Baseline document of Current engagement levels before making changes #2 Take the number of content items a website has, and divide it by one-to-many interactions performed by the user…… #3 measure engagement offsite, on blogs, digg, twitter, facebook, etc.

7. User’s Behavior and Engagement 2012 Overall : Majority of people ( 59% ) are turning to their smartphones when they have a computer at arms length, even more so among younger demographics ( 74% of those 18-34) “There’s an APP for that!”

8. Advertising Create a BUZZ through Social Media Social Business- Loyal customers doing the work for the company through social networking sites Skinny Girl Margarita- Bethany Frankel & @Skinnygirldaily https://twitter.com/SkinnygirlDailyhttps://twitter.com/SkinnygirlDaily

9. Works cited http://www.workatplay.com/blog/what-user-engagement-anyway-part- 1 http://www.workatplay.com/blog/what-user-engagement-anyway-part- 1 http://www.forbes.com/sites/brentgleeson/2012/10/31/6-ways-brands- build-trust-through-social-media/ http://www.forbes.com/sites/brentgleeson/2012/10/31/6-ways-brands- build-trust-through-social-media/ http://www.kaushik.net/avinash/engagement-is-not-a-metric-its-an- excuse/ http://www.kaushik.net/avinash/engagement-is-not-a-metric-its-an- excuse/ http://www.thesearchagency.com/sites/default/files http://www.vanguardngr.com/2012/04/how-mobile-phone-apps-benefit- todays-businesses/ http://www.vanguardngr.com/2012/04/how-mobile-phone-apps-benefit- todays-businesses/ 2012OnlineUserBehaviorandEngagementStudy.pdf http://research.yahoo.com/pub/3759 Lalmas,MouniaUser Engagement- A Scientific Challenge, BarcelonaMarch01.pdf