1. Casual Cupcakes Business Plan Madison Eyster Marshburn 10-21-14

2.  Start-Up Cash- $100,000  Parent’s Contribution- Life savings of $95,000  My Contribution- Life savings of $5,000  Funding- Profits from the bakery Finances

3.  Apartment Style  Bakery on the bottom, and an upstairs apartment Building

4.  I am buying this business because I plan for it to be a long-term business. Purchasing

5. Design Interior  The interior of the building will be “tiffany blue” with a white trim. Exterior  The exterior of the building will be white with a black awning displaying the bakery’s name and logo.

6.  In the city  Main street-better for business  Downtown Wilmington, NC Grounds

7.  Cake Boxes  Bakery Boxes  Cake Take-Out Containers  Cupcakes Packaging  Disposable Bags  Plastic, Oven-Safe, Bakery Take-out containers Takeout Supplies

8.  Baking Cups and Cupcake Wrappers  Cake-Pop Sticks  Cake Boards  Plastic Flatware  Taster Spoons Disposable Supplies

9.  Stainless Steel Mixing Bowls  Stainless Steel Utility Scoops  Stainless Steel Ingredient Bowls  Measuring Cups (Dry and Liquid)  Measuring Spoons Measuring Supplies

10.  Baking Spatulas  Baking Combs  Baking Toppings and Add-Ins  Cake and Pastry Decorating Tools  Cake Decorating Bags  Pastry Cutters  Couplers  Cake Decorating Books  Individual Pastry Tubes  Piping Gel  Food Coloring  Pastry Tips  Bag-Drying Racks Decorating Supplies

11.  Bakery Display Cases/Counter Cases  Cake and Pie Display Stands and Covers  Cupcake Display Stands  Bakery Display Trays  Sample Domes Display Supplies

12.  Shelves  Gift Wrap Equipment  Refrigerated Bakery Cases and Dry Bakery Cases Merchandising Equipment

13.  Bakery Convection Ovens  Commercial Mixers  Counter-Top Convection Ovens  Mixer Parts and Accessories  Roll-In Rack Ovens Cupcake Equipment

14.  Arrowroot Powder  Baking Powder  Baking Soda  Brown Sugar  White Sugar  Corn Starch  Corn Syrup  Cream of Tar-Tar  Flavoring Syrups  Food Storage Jars and Ingredient Bins  Molasses  Powdered Sugar  Salt and Pepper  Spray Releases and Seasonings  Sugar Cubes  Different Extracts  Yeast  Ingredient Bin Parts and Accessories  Various Other Ingredients Ingredient Supplies (bulk)

15.  Baking Molds  Mini Cake Pans  Muffin Pans  Tart Molds/Pans  Cake Pans Pans and Molds

16.  Cream Whippers  Dispensers and Chargers  Double Broilers  Draining Grates  Flour Sieves  Sifters  Rolling Pins and Accessories  Scrapers  Spatulas  Combs  Whips  Pot-Holders  Can-Openers Small Preparation Tools

17.  Coffees  Teas  Frappuccino Ingredients  Smoothie Ingredients  Cocoa  Soda Fountain  Iced Tea Dispenser and Drink Drink Supplies

18.  Downtown Wilmington  North Carolina  123 Front Street Location

19.  Bakery/Coffee Shop  Mainly Focused on Cupcakes Type Of Restaurant

20. Hours of Operation  Sunday-11:00AM-5:00PM  Monday-10:00AM-7:00PM  Tuesday-10:00AM-7:00PM  Wednesday-10:00AM- 7:00PM  Thursday-10:00AM-7:00PM  Friday-10:00AM-7:00PM  Saturday-11:00AM-5:00PM  Closed on- Christmas, Christmas Eve, Thanksgiving, Easter, Memorial Day, New Year’s Eve, New Year’s Day, and Labor Day.

21.  In charge of preparing food to be made.  4 total Kitchen Prep

22.  Mainly in charge of cooking and decorating food  2 total Specialty Chef

23.  These workers are in charge of putting things in the oven and taking them out.  2 total Oven Runner

24.  Consists of cashiers, greeters, and servicers  These people are in charge of taking orders, greeting customers, and tending to customers.  4 total “Front-Of-House” Staff

25.  These workers are in charge of keeping the establishment clean and making sure the building is up to health-code standards.  2 total Maintenance

26.  Mainly in charge of marketing and managing the employees.  2 total (Manager and Asst. Manager) Managers

27. Kitchen and Maintenance Employees *Company T-shirt *Black Pants *Black Closed-Toed Shoes *Hair Pulled Back in a Bun *Company Hat *Apron (kitchen staff only)

28. Front Staff *Company Shirt *Khaki Shorts or Pants *Black Belt *Black Closed-Toed Shoes *Hair in a Bun *Company Hat

29. Managers *Company Polo *Khaki Pants *Dress Shoes *Hair in a Bun

30.  Some self-serve  Counter service  Customers will order their food at the counter and come pick it up when their number is called. Customers will be able to purchase drinks at the counter, then take the empty cup to the drink stand and fill their cups with the desired drink. Table Service

31.  The mark-up for the items in the establishment will be double the cost of production.  Advertising will be done through posters, business cards, online social media pages, online advertisements, and billboards.  The seating capacity will be 50.  Three Main Colors for Website- Teal, Lime Green, and Purple. Mark-Up, Advertising, Seating Capacity, and Main Colors

32.  The logo for the Casual Cupcakes business is a cupcake. The cupcake is teal and it features my intials, MGE. This stands for Madison Grace Eyster. The initials are in monogram form. The logo features the name of the establishment, and a cupcake with a mirror effect. Logo

33.  Available for preview on the business website.  T-shirts  Coffee Mugs and Travel Coffee Mugs  Coolers  Car Magnet Merchandise