1. Business Events: Advanced Value Measurement Conference on the Value of Meetings, JMIC 2015 Drs Edwards, Foley, Schlenker University of Technology Sydney Business School

2. Individual Community During AfterCumulative Practice Innovation in professional practice and research Knowledge economy Global talent Communities benefit from cutting edge technology, insights, practices Intrinsic Delegates share and gain new knowledge, skills Attitudinal Media attention, showcasing Greater awareness of global issues, great place to do business – trade & investment New and enhanced social networks Trust Friendships

3. Collaborative Research BESydney/UTS! 2010 - A Scoping Study of Business Events: Beyond Tourism Benefits 2012 - “Beyond Tourism Benefits: Measuring the Social Legacies of Business Events” 2014 - Future Convention Cities Initiative “Beyond Tourism Benefits: Building An International Profile” 2015 - Full Value of Business Events 2015 - Long tail of Business Events 2015 - Asian incentive events in New South Wales: direct expenditure and retail impact.

4. Research Impacts and Lessons Learned Change in discourse “Business events provide a platform for knowledge exchange and innovation, build networks, and encourage trade and investment,” NSW Deputy Premier Stoner (2014). Findings used to inform government objectives. Cross cultural studies strengthen findings and can be used to benchmark. Accessing delegates and organisers. Durban and Seoul – adopted the BES model of relationship management, building research into contracts.

5. Where to from here… Designing social spaces for maximum outcomes Big data - Social media https://www.google.com/maps/d/viewer?mid=zSReplV7tVqQ.k 9iW8-BArVgk http://mingming-cheng.cartodb.com/viz/846595da-7f59-11e4- a841-0e853d047bba/public_map Role of bureaux/conference organisers/convention centres Research leaders ‘as well as’ research absorbers Welcome strategic partners into ‘rethinking’ the event space to: Maximise visitor yield and repeat visitation Invigorate weary conference organisers Increase alignment of business events with industry sector development and government priorities

6. Business Events - Knowledge Spiral Presentations, keynotes, social interactions Dialogue, knowledge sharing, trust Post event continued interactions (i.e. email, skype, telephone) Post event Learning by doing, work interactions, lectures, meetings, papers, research agendas, empirical studies…. Business event… Business Event Media Attention Destination showcase Branding, Marketing

7. Business Events stimulate … Raising awareness of the sector Catalyst for collaborations Enhanced capacity Profiling destination Business relationships Enhanced individual practices Opportunities for local talent Developing talent Dissemination of knowledge Global perspective New contacts Networkin g - Idea generation Legacies Intrinsic, Practice, Social, Attitudinal, Economic Skilled migration Economic development Innovation UTS: 2010, 2012, 2014, 2015