2. PassMeritDistinction Candidates will collect and display examples of: navigation buttons navigation bar advertising banner from at least two different websites. They will review each graphic and they will: describe the purpose comment on the positive and negative aspects. Candidates will collect and display examples of: navigation buttons navigation bar advertising banner from at least two different websites. They will review each graphic and they will: describe the purpose describe the suitability give details of the physical dimensions comment on the positive and negative aspects giving valid reasons. Candidates will collect and display examples of: navigation buttons navigation bar advertising banner They will review each graphic and they will: describe the purpose and target audience describe the suitability and impact give details of the physical dimensions describe the positive and negative aspects giving valid reasons. They will identify the file size where this is available.

3. Name of website – This is the actual company name, – e.g. St James School URL (Uniform Resource Locator) of page studied – This is the full website address, – e.g. http://vle.st-james.devon.sch.uk/http://vle.st-james.devon.sch.uk/

4. Websites and Web graphics are always produced for a particular purpose. They may have 1 purpose or more than 1 purpose. This is an important section of your evaluations and must be detailed to obtain a pass.

5. Provide information Change Behaviour Attract Attention Persuade the user to purchase a product Persuade the user to join something Entertain or engage the user Teach specific skills

6. Every website is created for a reason and is aimed at a specific group of people. (Target Audience) http://www.warnerbros.co.uk/web/sd_brand/index.jsp http://www.pocruises.com/ http://www.channel4.com/entertainment/tv/microsites/H/hollyoaks/ http://www.misssixty.com/ http://www.dcshoes.com/home/ http://www.nus.org.uk/ http://www.people-carrier.co.uk/ http://www.jumeirah.com/en/hotels-and-resorts/Destinations/Dubai/Burj-Al- Arab/ http://www.jumeirah.com/en/hotels-and-resorts/Destinations/Dubai/Burj-Al- Arab/ http://www.poundland.co.uk/pages/default.aspx http://www.thisisexeter.co.uk/

7. Age Group Gender Educational Level Family Size Income Level Location Marital Status Occupation Hobbies/Interests

8. Documenting the size of your graphics is important. You will get a feel for how big you need to create your graphics. If you have print screened > opened in Fireworks > cropped and saved then getting the size details is easy. Find your image > click on details (bottom left) You need to add the dimensions and file size.

9. Navigation Bar (Navigation Button) – Allows users to navigate website – Allows users to find the information they want Roll Over Button – Allow users to navigate to specific areas of the website – Help promote/advertise specific areas of a website – Act as a visual navigation system

10. Advertising Banner – Provide information about a product/event/website – Change behaviour – Anti-drinking/Anti-smoking – Attract attention/traffic – Bright, colourful banners with animation, video and sound can grab your attention and influence you to visit a website/link – Persuade user to purchase a product – Persuade user to join something. – Gym/fan club/school/newsletter – Entertain/Engage – is the banner interactive?

11. For this section you need to discuss how suitable the graphic was at meeting its purpose. – Content: – Are there any aspects of the graphic that are not suitable for the product? – Are there any aspects of the graphic that are not suitable for the target audience? – The quality of the graphic: – Is the graphic pixelated? – Is the graphic the correct size? – Do the colours suit the purpose? Would alternative colours be more appropriate?

12. For this section you need to discuss what impact the graphic had on you as the target audience. – How did the graphic make you feel? – Imagine you are a member of the target audience, try to gauge the effect the image would have on you.

13. The graphic is eye catching and simple. The graphic is very good quality and suited to the topic of the website. The graphic is an appropriate size for the page size and layout. The image used as a background behind the text looks professional and was very effective. The text, link and background colours were clear and easy to read, they complemented each other well. The text colour was effective against the background colour and made the page look professional.

14. The graphic was to big in comparison with the size of the page. There is no Alt text. The graphic took a long time to load/display on the page. The graphic was not positioned/aligned appropriately on the page. The graphic is irrelevant to the website content. The pale text was difficult to read against the pale background. The link colours were very hard to read/see. Red text against a green background is very difficult to read.

15. http://www.smallbusinessbible.org/print ables/whatpurpose_logodesign.html http://www.smallbusinessbible.org/print ables/whatpurpose_logodesign.html http://www.tappernet.com/marketingwo rkshop/targetaud.htm http://www.tappernet.com/marketingwo rkshop/targetaud.htm