1. Camera Demonstration Techniques for DSP Cameras n Chris Soltesz, SSE-DS –Central Zone, Southwest Region –(972) 915-3215

2. Cameras have changed n New, low cost DSP Cameras –DSR-300L Camera at $9,200.00 –DSR-500WS Camera at $15,400.00 n DSR-500WS has Hi End Specs: –3CCD 2/3” 520K PowerHAD 16:9 IT Chips –700 Lines HR in both 16:9 and 4:3 –F-11 @2000 lux, 63 dB S/N Ratio n New, High End Features, too!

3. Customers have not changed n Need to be able to demonstrate these new features –Some customers may need education on how these features can help them n Some customers may be a little Technologically Gun Shy –Menu’s? We don’t need any Stinking Menu’s!!!

4. Customers still have not changed n Need to make them feel more at home with these products –Recall to factory settings can be your friend! n Show how this technology can help make their life simpler

5. That’s what this is for! n Make you feel more at home with all of this stuff n Mini-Primer on Sony DSP n Show you how to use it n Help you explain it all to them!

6. Just how do you Demonstrate a Camera? n Equipment List n Set-up n Plug it in, turn it on and away we go! –Well, let’s think about this first, shall we?

7. Equipment List n Camera, Case, Lens*, Tripod Adapter, Viewfinder, Batteries, Charger, A/C Adapter, Dockable Deck, etc.(incl. any other Accessories the customer may need to see demonstrated) n High Resolution Monitor n Video cables* –How should you wire the camera? n Multiple Outlet Strips

8. Equipment List (cont.) n Tripod n Lights n Waveform and Vector Scope n Charts (incl. STD Chart) n Subject/ Camera Set* –Live model? –What kind of stuff is in your camera set?

9. Set-up n Lighting- FLAT n Subject or Camera Set* n Tripod (properly adjusted) n Camera, Lens and Accessories –Which Lens do you bring? n Monitor* (set up properly!) –Do you need a WS Monitor? n Waveform Monitor and Vector Scope n Wiring/Cables

10. Camera Demonstration n Parts –Explain Parts- Body, Switches –Viewfinder Controls –Lens and Lens Controls –All other Included Accessories –Dockable Backs (Decks and Camera Adapters) –Other Optional Accessories

11. Camera Demonstration n Performance –Specifications n Camera Chart Performance –Grey Scale –Skin Tone Detail –McBeth Color Chart –Resolution? –Show Examples on WVFM/Vect.

12. Camera Demonstration n Basic Operation n Low or High Light Performance n Smear n Wide Screen Performance n Dyna Latitude

13. Even More Camera Demonstration n DSP Features: –True Eye –Skin Tone Detail –Color Matrix Adjustments –ATW –Black Stretch and Compress –TLCS –Setup-Navi and File System –etc.

14. Camera Accessory Demonstration n Deck/Dockable Deck n Batteries, Charger n Wireless Mics

15. It’s Practice Time! n Hands on with Sony DSP Cameras –DSR-300 –DSR-500WS –DXC-D30 –DXC-D30WS

16. Conclusion n Make the best of the opportunities you are given –Know your camera –Know what and who your competition is –B&H factor- did they come out and demo the product? –Service, Support, etc…. –Good Selling!

17. Questions?

18. Thanks!