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Advertising Media Pack 2012
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www.moneywise.co.uk Moneywise launched in 1991 and is the UK’s leading personal finance magazine. Moneywise was acquired by Interactive Investor (www.iii.co.uk) in October 2004.www.iii.co.uk An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions. Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes. All magazine and website editorial content (including Moneywise TV) is produced in-house.
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www.moneywise.co.uk Moneywise Magazine Britain’s best selling personal finance magazine. Bought and read by people proactively looking to make decisions on which financial products to buy. Monthly readership of 137,000 (source: NRS Dec 2009) ABC circulation of 19,020 (Jan-Dec 2010) Over 80% is mailed directly to readers. Outsells nearest competitor by 2:1 Subscription offers sent to 1M+ people each year.
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www.moneywise.co.uk Advertising Opportunities on Moneywise Magazine Display Advertising : Double Page Spread Full Page Half Page Quarter Page Strip Other Options: Supplement Feature Sponsorship Barn door/Gatefold Loose Inserts/Stitched Inserts/Bound Inserts Special Positions: Inside Front Cover Inside Back Cover Outside Back Cover Front Half Right Hand Advertorial
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www.moneywise.co.uk 740,000 Page Impressions* 282,000 Unique Users* 52% Male | 48% Female Av. Age 25-45 Av. income £37,000 a year * Source: Google Analytics March 2012
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www.moneywise.co.uk Advertising Opportunities on Moneywise.co.uk Display Advertising: 728x90 Leader Board (15K) 300x250 MPU (20K) 120x600 Skyscraper (15K) Overlays (please enquire) Emails: Moneywise Newsletter Solus Email Sponsorship: Moneywise TV Sponsorship Section Sponsorship Special Feature & Guide Sponsorship Full page co-branded Advertorial Splash Page Examples to follow
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www.moneywise.co.uk Display Advertising Moneywise supports the following online display Ad formats: 728x90 Leader Board (15K) 300x250 MPU (20K) 120x600 Skyscraper (15K) Overlays (please enquire) Average campaign click-thru yield is currently 0.2% (source DART November 2010) LEADER BOARD MPU SKYSCRAPER
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www.moneywise.co.uk Section Sponsorship Section sponsorship offers exclusive, fixed positions for greater visibility and standout. A section sponsor is entitled to: All media formats on the page: 728x90 Leaderboard 300x250 MPU 120x600 Sky Plus: Up to 25 word promotional text + 120x60 image | Sponsor Message
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www.moneywise.co.uk Email Advertising Moneywise Newsletter 5 Broadcasts per week Sent to 120,000 opted in users Typical open rate is 22% Sponsor entitled to 468x60 top banner. Solus Email 1 Broadcast per week Typical open rate is 25% Advertiser entitled to main body copy (HTML + Text)
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www.moneywise.co.uk One thing to do Provides Moneywise users with a single matter to focus on for the week. It brings together related content around that matter empowering the user to make the correct decision. It also provides a perfect opportunity for the product provider to be front of mind when potential customers act. Sent to the Moneywise newsletter list on Mondays. Supplemented by way of a solus e-mail to the same list the Thursday of that same week. The sponsor gets a 30-40 word promo box with logo.
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www.moneywise.co.uk Moneywise TV Sponsorship Moneywise TV sponsorship package includes: All Ad positions on landing page: 728x90 Leader Board (15K) 300x250 MPU (20K) 300x60 Section Masthead 468x30 Video Player Masthead Intro and end-of-show credits Sponsorship of Moneywise Newsletter sent to 100,000 Branding on Moneywise TV promotions running in Moneywise Magazine. Testimonial: "Moneywise TV is a joy to watch. It offers excellent advice on your finances, presented in an entertaining, accessible but still highly professional manner...." Nic Cicutti, personal finance writer and broadcaster
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www.moneywise.co.uk Summary Moneywise is a strong brand with over 20 years personal financial experience. Engaging and loyal audience who value the brand and content. A range of advertising and sponsorship opportunities provided. Cross platform advertising and sponsorship opportunities available.
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www.moneywise.co.uk Contact Details Sales Enquiries: Chris Sorrell (chris.sorrell@moneywise.co.uk)chris.sorrell@moneywise.co.uk Zaid Roberts (zaid.roberts@moneywise.co.uk)zaid.roberts@moneywise.co.uk General Enquiries: Le Fras Strydom (lefras.strydom@moneywise.co.uk)lefras.strydom@moneywise.co.uk Phone No: 020 7680 3600
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